175. Tonya McKenzie on Creating a Compelling Personal Brand Thru Podcasting

How can you create your personal brand through podcasting and PR?

Tonya McKenzie is a California-based public relations and media relations professional helping organizations craft their message, tell their story and gain earned media. Her new book, PR & Media Relations for Small Business Success, teaches the importance of a personal brand through podcasting and other communications platforms.

As the founder and owner of Sand and Shores, Tonya is at the forefront of PR, community issues and topics close to her heart and her community. She is an international speaker, an author and advocate for women and youth. A dynamo on social media who always has something interesting to say. She is also active in her community, serving as a Los Angeles County Commissioner of Alcohol and other Drugs. When she’s not busy with all of that you will find her on the baseball field with her kids. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.