

The PR Podcast
Jody Fisher
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Episodes
Mentioned books

Sep 23, 2024 • 38min
190. Kat Jones, MotivPR, on PR at San Diego Comic Con
Geeks rule!
Kat Jones is Founder of Motiv PR, based in CA, a global communications company repping such clients as Critical Role, Felicia Day, Titmouse Animation, Upright Citizens Brigade, Real Good Touring, E3 and the ESA, Blind Squirrel Games and more. She was named one of the top PR pros in the industry by Business Insider three years in a row and has been extensively profiled in West Coast media. She just returned from San Diego Comic Con where she had a front row seat to some of the biggest pop culture news in the country right now.
We talk about SDCC and the PR that goes into promoting big brands.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
Facebook
Twitter
Instagram
TikTok
Kat Jones:
Instagram
MotivPR:
Facebook
Instagram
Linkedin

Sep 16, 2024 • 25min
189. Dani Hannah, The Abbi Agency, on Travel & Tourism PR
Travel & Tourism is incredibly dependent on positive PR for attracting guests.. but how can you land that amazing coverage to get people beating a path to your door?
Dani Hannah with The Abbi Agency in CA works across earned media, social media and brand messaging both domestically and across the world. She talks about the best things travel and tourism brands can do to ensure bookings now and into next year.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Dani Hannah:
LinkedIn: https://www.linkedin.com/in/dani-hannah/
The PR Podcast:
Facebook: https://www.facebook.com/ThePRPodcast/
Twitter: https://x.com/ThePRPodcast1
Instagram: https://www.instagram.com/theprpodcast_/
TikTok: https://www.tiktok.com/@theprpodcast?

Sep 9, 2024 • 28min
188. Petrona Joseph on luxury brand publicity and mental health
Petrona Joseph is a former TV personality turned publicist and mental health advocate specializing in internal and external communications, media relations, and strategic product placement to increase brand visibility, working with prominent brands such as BMW, Aston Martin, Jaguar, and Range Rover which led to her career in PR. She was the first black woman to represent the prestigious Bentley Motors brand in Montreal. She’s also worked with Montreal Caribbean Fashion Week, the Views of the World Film Festival, and was named one of Montreal’s 100 Most Influential Women.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Petrona Joseph:
Instagram
LinkedIn
The PR Podcast:
Facebook
Twitter
Instagram
TikTok

Aug 26, 2024 • 23min
187. Michael Mejer, Green Lane Communications, on Cannabis PR
The cannabis industry is growing rapidly, but people still don't fully understand its difference from illegal substances.
Michael Mejer founded Green Lane Communications to tell link industry trailblazers with earned media exposure to empower leaders to enhance brand recognition and foster trust and establish unwavering credibility.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

Aug 19, 2024 • 31min
186. Scott Gordon on PR and credibility for Investor Relations
Financial investors require results more than any sector in our economy. So how do you effectively manage messages to such a demanding audience?
Scott Gordon is President and Co-founder of CORE IR & PR, responsible for developing and managing client corporate communications’ strategy. We talk about satisfying expectations, establishing and maintaining credibility and demonstrating value to financial audiences.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?
Scott Gordon:
LinkedIn: https://www.linkedin.com/in/sagcore/
Core IR & PR:
LinkedIn: https://www.linkedin.com/company/coreir
Twitter: https://twitter.com/CoreIR_

Aug 12, 2024 • 33min
185. Julie Whitney, PR Pro and Kids Book Author
Julie Whitney is a self-employed PR pro based in Cincinnati, OH with four decades of PR, marketing and advertising experience. She's worked in health care, fitness, pet care, financial, law enforcement, real estate, and just about anything else you can think of. She’s landed clients at every level of media and says Google Alerts are one key to her success.
Julie is also the author of the children’s books “Astra The Lonely Airplane” and “Astra In Hollywood” which draw on her experience as the wife of a pilot laid off during COVID.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?
Julie Whitney:
website: https://www.pwcommunications.net
Facebook: https://www.facebook.com/julie.phillippi.whitney/
Instagram: https://www.instagram.com/juliewhitneyauthor/

Aug 5, 2024 • 31min
184. Debbie Goetz on a visit to the White House
Debbie Goetz works with small to mid-sized businesses, nonprofits and municipalities to help them communicate effectively. We talk about how she helped a WWII veteran meet President Obama in the White House photo of a lifetime.. and turned it into even more PR opportunities!
The PR Podcast is a show about how the news gets made. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Debbie Goetz on LinkedIn: https://www.linkedin.com/in/debbiegoetz/
Debbie Goetz Communications: https://www.dgmediaconnections.com

Jul 29, 2024 • 25min
183. Mady Lanni on Digital PR and Newsjacking
Mady Lanni, a Digital PR Strategist at Journey Further, specializes in crafting impactful media relationships for clients ranging from Fortune 500 companies to small businesses. She dives into the nuances of digital PR, offering insights on making boring topics appealing through creativity and expert commentary. Mady unpacks the art of newsjacking, using a successful Barbie movie campaign to illustrate how timely engagement can amplify brand visibility. Listeners also enjoy a fun rapid-fire segment that showcases her personality and interests outside of work.

Jul 22, 2024 • 26min
182. Mark Albert on Mastering Media Training
How do you make the most of that media interview?
Mark Albert is the founder and CEO of Media Advisory Experts, a Washington, DC-based consultancy providing media training, crisis communications, earned media, storytelling and video production services to clients in the U.S. and around the globe. He's a Peabody and EMMY award-winning master storyteller with a 25-year journalism career, including on-air at CBS News reporting from the White House, Capitol Hill and the US Supreme Court; creating and leading the first national investigative unit for Hearst Communications; teaching journalists in newsrooms in the US, Vietnam, and Pakistan; and launching an online news startup and podcast about travel news and deals. Mark has won some of the biggest honors in journalism while landing high-profile, national interviews, including with philanthropist and tech pioneer Bill Gates, government and political leaders at history-making moments, and visionary creators.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Website: https://www.mediaadvisoryexperts.com
Facebook: https://www.facebook.com/mark.albert.108889
Twitter: https://x.com/malbertnews
Instagram: https://www.instagram.com/malbertnews/
LinkedIn: https://www.linkedin.com/in/markalbertreporter/
Live event: https://www.mediaadvisoryexperts.com/events

Jul 8, 2024 • 25min
181. Paul Wilke, CEO of Upright Position Communications and Co-Founder of Walking Duck
What is the Communications Triangle? Hint: it's no where near Bermuda!
Paul Wilke talks with us about how the three points of the communications triangle operate and how he used his background as a journalist to create his two businesses: Upright Position Communications, which specializes in IPO communications & PR strategy and providing communications with integrity. Walking Duck is a video production company designed to efficiently create owned content that seamlessly converts into earned media, social media gold, and paid content.
Check out this great conversation!
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.