The PR Podcast

Jody Fisher
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Sep 23, 2024 • 38min

190. Kat Jones, MotivPR, on PR at San Diego Comic Con

Geeks rule! Kat Jones is Founder of Motiv PR, based in CA, a global communications company repping such clients as Critical Role, Felicia Day, Titmouse Animation, Upright Citizens Brigade, Real Good Touring, E3 and the ESA, Blind Squirrel Games and more. She was named one of the top PR pros in the industry by Business Insider three years in a row and has been extensively profiled in West Coast media. She just returned from San Diego Comic Con where she had a front row seat to some of the biggest pop culture news in the country right now.  We talk about SDCC and the PR that goes into promoting big brands. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast: Facebook Twitter Instagram TikTok Kat Jones: Instagram MotivPR: Facebook Instagram Linkedin
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Sep 16, 2024 • 25min

189. Dani Hannah, The Abbi Agency, on Travel & Tourism PR

Travel & Tourism is incredibly dependent on positive PR for attracting guests.. but how can you land that amazing coverage to get people beating a path to your door?  Dani Hannah with The Abbi Agency in CA works across earned media, social media and brand messaging both domestically and across the world. She talks about the best things travel and tourism brands can do to ensure bookings now and into next year.  The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Dani Hannah: LinkedIn: https://www.linkedin.com/in/dani-hannah/ The PR Podcast: Facebook: https://www.facebook.com/ThePRPodcast/ Twitter: https://x.com/ThePRPodcast1 Instagram: https://www.instagram.com/theprpodcast_/ TikTok: https://www.tiktok.com/@theprpodcast?
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Sep 9, 2024 • 28min

188. Petrona Joseph on luxury brand publicity and mental health

Petrona Joseph is a former TV personality turned publicist and mental health advocate specializing in internal and external communications, media relations, and strategic product placement to increase brand visibility, working with prominent brands such as BMW, Aston Martin, Jaguar, and Range Rover which led to her career in PR. She was the first black woman to represent the prestigious Bentley Motors brand in Montreal. She’s also worked with Montreal Caribbean Fashion Week, the Views of the World Film Festival, and was named one of Montreal’s 100 Most Influential Women. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Petrona Joseph: Instagram LinkedIn The PR Podcast: Facebook Twitter Instagram TikTok
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Aug 26, 2024 • 23min

187. Michael Mejer, Green Lane Communications, on Cannabis PR

The cannabis industry is growing rapidly, but people still don't fully understand its difference from illegal substances. Michael Mejer founded Green Lane Communications to tell link industry trailblazers with earned media exposure to empower leaders to enhance brand recognition and foster trust and establish unwavering credibility. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.
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Aug 19, 2024 • 31min

186. Scott Gordon on PR and credibility for Investor Relations

Financial investors require results more than any sector in our economy. So how do you effectively manage messages to such a demanding audience? Scott Gordon is President and Co-founder of CORE IR & PR, responsible for developing and managing client corporate communications’ strategy. We talk about satisfying expectations, establishing and maintaining credibility and demonstrating value to financial audiences. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? Scott Gordon: LinkedIn: https://www.linkedin.com/in/sagcore/ Core IR & PR: LinkedIn: https://www.linkedin.com/company/coreir Twitter: https://twitter.com/CoreIR_
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Aug 12, 2024 • 33min

185. Julie Whitney, PR Pro and Kids Book Author

Julie Whitney is a self-employed PR pro based in Cincinnati, OH with four decades of PR, marketing and advertising experience. She's worked in health care, fitness, pet care, financial, law enforcement, real estate, and just about anything else you can think of. She’s landed clients at every level of media and says Google Alerts are one key to her success. Julie is also the author of the children’s books “Astra The Lonely Airplane” and “Astra In Hollywood” which draw on her experience as the wife of a pilot laid off during COVID. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast:  Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? Julie Whitney: website: https://www.pwcommunications.net Facebook: https://www.facebook.com/julie.phillippi.whitney/ Instagram: https://www.instagram.com/juliewhitneyauthor/
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Aug 5, 2024 • 31min

184. Debbie Goetz on a visit to the White House

Debbie Goetz works with small to mid-sized businesses, nonprofits and municipalities to help them communicate effectively. We talk about how she helped a WWII veteran meet President Obama in the White House photo of a lifetime.. and turned it into even more PR opportunities! The PR Podcast is a show about how the news gets made. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Debbie Goetz on LinkedIn: https://www.linkedin.com/in/debbiegoetz/ Debbie Goetz Communications: https://www.dgmediaconnections.com
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Jul 29, 2024 • 25min

183. Mady Lanni on Digital PR and Newsjacking

Mady Lanni, a Digital PR Strategist at Journey Further, specializes in crafting impactful media relationships for clients ranging from Fortune 500 companies to small businesses. She dives into the nuances of digital PR, offering insights on making boring topics appealing through creativity and expert commentary. Mady unpacks the art of newsjacking, using a successful Barbie movie campaign to illustrate how timely engagement can amplify brand visibility. Listeners also enjoy a fun rapid-fire segment that showcases her personality and interests outside of work.
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Jul 22, 2024 • 26min

182. Mark Albert on Mastering Media Training

How do you make the most of that media interview? Mark Albert is the founder and CEO of Media Advisory Experts, a Washington, DC-based consultancy providing media training, crisis communications, earned media, storytelling and video production services to clients in the U.S. and around the globe. He's a Peabody and EMMY award-winning master storyteller with a 25-year journalism career, including on-air at CBS News reporting from the White House, Capitol Hill and the US Supreme Court; creating and leading the first national investigative unit for Hearst Communications; teaching journalists in newsrooms in the US, Vietnam, and Pakistan; and launching an online news startup and podcast about travel news and deals. Mark has won some of the biggest honors in journalism while landing high-profile, national interviews, including with philanthropist and tech pioneer Bill Gates, government and political leaders at history-making moments, and visionary creators. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Website: https://www.mediaadvisoryexperts.com Facebook: https://www.facebook.com/mark.albert.108889 Twitter: https://x.com/malbertnews Instagram: https://www.instagram.com/malbertnews/ LinkedIn: https://www.linkedin.com/in/markalbertreporter/ Live event: https://www.mediaadvisoryexperts.com/events
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Jul 8, 2024 • 25min

181. Paul Wilke, CEO of Upright Position Communications and Co-Founder of Walking Duck

What is the Communications Triangle? Hint: it's no where near Bermuda! Paul Wilke talks with us about how the three points of the communications triangle operate and how he used his background as a journalist to create his two businesses: Upright Position Communications, which specializes in IPO communications & PR strategy and providing communications with integrity. Walking Duck is a video production company designed to efficiently create owned content that seamlessly converts into earned media, social media gold, and paid content. Check out this great conversation! The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.

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