How do you transform a client from something they are into something they want to become? Mindy Gale, Founder of Gale Branding, has worked with celebrities and hot brands to turn heads and realign perceptions. She talks about how to use brand cohesion and authenticity to achieve visionary results. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast? Mindy Gale, Gale Branding Website - https://www.galebranding.com LinkedIn - https://www.linkedin.com/in/mindygale