197. Joan B. Frank, CEO, B Frank Communications, on why PR is personal

All PR is personal, says Joan B. Frank, who has been working in PR since she was 12 years old. Among her clients is a cancer charity - and as a survivor herself, she shares how she is better able to tell their story through her own experience. Now CEO of B Frank Communications, she reps a variety of amazing and worthy organizations nationwide. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals.  Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.  Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Joan B. Frank: Website Instagram Facebook Linkedin The PR Podcast: Facebook Twitter Instagram TikTok