

The PR Podcast
Jody Fisher
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Episodes
Mentioned books

Dec 9, 2024 • 21min
200. The Anniversary Episode!
You don't get to 200 episodes without some help! We celebrate the double century mark by looking back at some episodes that made an impact: - Robert "Bob" Shields, Managing Editor at Newsday, on using metrics in news rooms - Stacey Wallenstein, "The Mint Chip Mama," on social media and influencers - Mark Albert, Media Advisory Experts, on media training that turns leaders into media masters- Kat Jones, Founder of Motiv PR, on geek culture and why the best PR people dive into their clients' subject matter
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?

Nov 25, 2024 • 23min
199. Kourtney Jason, Pacific & Court, on Celebrity & Book PR
Celebrity #PR is challenging.. but also incredibly rewarding!
Kourtney Jason is president and co-founder of Pacific & Court and has worked with celebrities, world-renowned chefs, and bestselling authors. We discuss her work and strategies she’s used for her own books!
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Join the conversation:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?
KOURTNEY:
INSTAGRAM: @kourtneywithak21
LINKEDIN: @KourtneyJason
P&C:
FACEBOOK: https://www.facebook.com/pacificandcourt/
TWITTER: https://x.com/pacificandcourt
INSTAGRAM: https://www.instagram.com/pacificandcourt/
LINKEDIN: https://www.linkedin.com/company/pacific-and-court/

Nov 18, 2024 • 30min
198. Mindy Gale, Founder, Gale Branding on Transformation PR
How do you transform a client from something they are into something they want to become?
Mindy Gale, Founder of Gale Branding, has worked with celebrities and hot brands to turn heads and realign perceptions. She talks about how to use brand cohesion and authenticity to achieve visionary results.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?
Mindy Gale, Gale Branding
Website - https://www.galebranding.com
LinkedIn - https://www.linkedin.com/in/mindygale

Nov 11, 2024 • 28min
197. Joan B. Frank, CEO, B Frank Communications, on why PR is personal
All PR is personal, says Joan B. Frank, who has been working in PR since she was 12 years old. Among her clients is a cancer charity - and as a survivor herself, she shares how she is better able to tell their story through her own experience. Now CEO of B Frank Communications, she reps a variety of amazing and worthy organizations nationwide.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Joan B. Frank:
Website
Instagram
Facebook
Linkedin
The PR Podcast:
Facebook
Twitter
Instagram
TikTok

Nov 4, 2024 • 27min
196. Kristi Piehl, CEO, Media Minefield on C-Suite PR & Messaging
Get your leadership PR right!
The CEO and C-Suite of a company can make or break its public perception. But there can be a disconnect between PR, communications and marketing departments and C-Suite leadership when it comes to their media and messaging strategies -- why?
Kristi Piehl is the Founder and CEO of Media Minefield, a national award-winning PR agency specializing in earned media, executive social media, thought leadership and crisis communication. She talks about her passion for the power of storytelling, including teaching C-suite leaders how they are personally responsible for engaging with PR.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
Facebook
Twitter
Instagram
TikTok
Kristi Piehl:
Facebook
Twitter
Instagram
LinkedIn

Oct 28, 2024 • 10min
195. Jody Fisher, Host of The PR Podcast, on PR Values in the 2024 Election
How do the values and ethics of what we do as PR professionals influence who we vote for in the 2024 election?
If you hold true to your PR training, says host Jody Fisher, there's only one choice you can possibly make for President of the United States.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?

Oct 21, 2024 • 27min
194. Michael Stern, Head Start PR, on storytelling for startups
Startups need PR too!
Michael Stern is the Founder & CEO of HeadStart, a PR agency focused on the innovation ecosystem. Started just three years ago after a career in news, Michael says he made the leap because he thought startups had great stories to tell and not enough agencies that focused on their unique needs. An entrepreneur at heart, his vision and belief is in the power of storytelling and rewriting the rules for mission-driven companies everywhere.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Michael Stern:
LinkedIn
HeadStart PR:
URL
Instagram
LinkedIn

Oct 14, 2024 • 27min
193. Yasmina Stitou, Founder, Studio Casanegra, on GenZ and Millennial Publicity
Yasmina Stitou is a Barcelona-based, award-winning publicist who founded the strategy studio Casanegra to focus on GenZ and Millennial consumer trends, cultural strategy, and the zeitgeist.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok
at @ThePRPodcast.
Yasmina:
Twitter - https://x.com/troublicist
Instagram - https://www.instagram.com/troublicist
LinkedIn - https://www.linkedin.com/in/yasminastitou/?originalSubdomain=es
Studio Casanegra:
Instagram - https://www.instagram.com/casanegra.studio/
LinkedIn - https://www.linkedin.com/company/casanegrastudio/
The PR Podcast:
Facebook - https://www.facebook.com/ThePRPodcast/
Twitter - https://x.com/ThePRPodcast1
Instagram - https://www.instagram.com/theprpodcast_/
TikTok - https://www.tiktok.com/@theprpodcast?

Oct 7, 2024 • 24min
192. Alexson Calahan, Small Adventures Communications, on Healthcare PR
How can PR change the world?
Alexson Calahan, founder of Small Adventures Communications, is a Nonprofit + Chronic Disease PR Expert, guiding health organizations and independent consultants to create memorable and actionable stories in the media. Her work has helped change legislation, raise millions of dollars for mission, driven health behavior change, and brought fresh event participants and donors to the largest health nonprofits in the world. With Small Adventures Communications, Alexson brings her expertise to NPOs of all sizes and also works with independent consultants to grow their business through media positioning.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.

Sep 30, 2024 • 25min
191. Emma Medeiros, Medeiros Fashion PR, on the Plus-Size Majority
Emma Medeiros is President of Medeiros Fashion PR, the first public relations firm in the US to specialize in the plus size fashion industry. Emma moved to NYC in 2019 in order to fully embrace all the opportunities the fashion industry has to offer, and, with a mixture of class and sass, has worked tirelessly to place plus size fashion on an equal footing with straight size fashion.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
Emma Medeiros & Medeiros Fashion PR:
Facebook: https://www.facebook.com/emma.medeiros.1
Twitter: https://x.com/MedeirosFashPR
Instagram: https://www.instagram.com/medeirosfashionpr2/
Linkedin: https://www.linkedin.com/in/emmamedeiros/
Website: https://www.medeirosfashionpr.net
The PR Podcast:
Facebook: https://www.facebook.com/ThePRPodcast/
Twitter: https://x.com/ThePRPodcast1
Instagram: https://www.instagram.com/theprpodcast_/
TikTok: https://www.tiktok.com/@theprpodcast?