Yasmina Stitou is a Barcelona-based, award-winning publicist who founded the strategy studio Casanegra to focus on GenZ and Millennial consumer trends, cultural strategy, and the zeitgeist. The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast. Yasmina: Twitter - https://x.com/troublicist Instagram - https://www.instagram.com/troublicist LinkedIn - https://www.linkedin.com/in/yasminastitou/?originalSubdomain=es Studio Casanegra: Instagram - https://www.instagram.com/casanegra.studio/ LinkedIn - https://www.linkedin.com/company/casanegrastudio/ The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/ Twitter - https://x.com/ThePRPodcast1 Instagram - https://www.instagram.com/theprpodcast_/ TikTok - https://www.tiktok.com/@theprpodcast?