2Bobs—with David C. Baker and Blair Enns cover image

2Bobs—with David C. Baker and Blair Enns

Latest episodes

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6 snips
Nov 8, 2023 • 28min

The Death Throes of the Pitch

Explore the costs and impact of pitching in the marketing industry, with a focus on the influence of procurement and search consultants. Discover the financial burden on clients and agencies, and the interesting findings about the role of the incumbent agency in winning new business. Learn about the low success rate of agency pitches and the addictive nature of participating in them. Lastly, uncover the possible connection between CMO job changes and increased frequency of pitches.
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Oct 25, 2023 • 30min

How Much Should You Spend on Your Own Marketing?

The podcast discusses budget allocation for marketing efforts, including website development, search engine marketing, and email automation. It explores the pros and cons of hiring a PR firm and highlights the value of content creation. The use of chat GPT and social media spending are also discussed, with an emphasis on LinkedIn. The importance of personalized marketing strategies, setting aside a monthly budget, and the debate around reasonable marketing budgets for small firms are explored.
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Oct 11, 2023 • 23min

The Conflicting Ethics of Selling and Negotiating

The podcast discusses the differences between selling expertise and bargaining ethics, emphasizing the need to adapt bargaining approaches. It explores the conflicting ethics of selling and negotiating, contrasting the 'ideal school' with the 'poker school'. The chapter also highlights the significance of preparation, strategic approach, relationships, motivations, and emotional control in selling and negotiating.
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Sep 27, 2023 • 23min

Doing Employee Orientation Right

Discussion on the importance of employee orientation, challenges of onboarding remote employees, importance of proper onboarding, employee orientation and onboarding, facilities, equipment, and SaaS systems
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7 snips
Sep 13, 2023 • 33min

The War on Payment Terms

Exploring creative payment terms for agencies, negotiating onerous payment terms, advocating for fair payment terms for small businesses, adopting a cash neutrality policy to combat unfair payment terms, highlighting the importance of prepayment and timely payment in business transactions.
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Aug 30, 2023 • 32min

What Your Team Wants From You

While analyzing data from his Total Business Reset surveys, David has noticed five significant trends which principals should be aware of to run their firms more effectively, as well as one thing your team wishes you’d stop doing.
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25 snips
Aug 16, 2023 • 27min

How to Ask for Referrals

The podcast explores the importance of referrals and word of mouth in lead generation, discusses indicators of successful referral strategies, emphasizes the role of personal connections and trust, and delves into the concept of referral fees and the importance of disclosure.
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Aug 2, 2023 • 27min

How to Make Referrals

This podcast explores the concept of developing a referral strategy and emphasizes the importance of giving referrals. The speakers discuss the value of making referrals and helping other businesses succeed. They also talk about the challenges of outreach and networking, and the importance of doing good work and being cautious in making referrals. Additionally, they highlight the importance of having multiple referral sources and engaging in open and honest conversations when making referrals.
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4 snips
Jul 19, 2023 • 24min

Do You Even Need New Business People?

Blair runs through one of his constraint driven exercises with David by having us imagine running our business with nobody dedicated to the various functions under the banner of new business.
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Jul 5, 2023 • 24min

Predictive Traits of Successful Owners

David has observed six common characteristics of agency principals that can affect whether or not their business succeeds.

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