2Bobs—with David C. Baker and Blair Enns Are Email Newsletter Even Viable Anymore?
35 snips
Aug 28, 2024 
In this engaging conversation, guest Rand Fishkin, a marketing expert well-known for his insights on reliable channels, joins David, an advocate for email marketing. They delve into the enduring effectiveness of email newsletters despite modern trends suggesting otherwise. Topics include the 'en-shitification' of digital platforms, the history and evolution of email, and the significance of nurturing audience relationships. Fishkin and David emphasize email's cost-effectiveness and its powerful role in building industry visibility, all while navigating the complexities of content creation.
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Focus on One Lead Generation Tactic
- If you must focus on one lead generation mechanism, consider what aligns best with your strengths and resources.
- A strong book can be powerful if writing is your forte.
Diverse Approaches to Success
- Many successful firms thrive without rigid marketing plans, using diverse approaches like networking, referrals, or email.
- This suggests flexibility in marketing strategies is key.
Get Famous
- The goal of marketing is to gain recognition for your expertise by the right people at the opportune time.
- Various factors like focus, personality, resources, and time constraints influence marketing approach.