2Bobs—with David C. Baker and Blair Enns
Are Email Newsletter Even Viable Anymore?
Aug 28, 2024
In this engaging conversation, guest Rand Fishkin, a marketing expert well-known for his insights on reliable channels, joins David, an advocate for email marketing. They delve into the enduring effectiveness of email newsletters despite modern trends suggesting otherwise. Topics include the 'en-shitification' of digital platforms, the history and evolution of email, and the significance of nurturing audience relationships. Fishkin and David emphasize email's cost-effectiveness and its powerful role in building industry visibility, all while navigating the complexities of content creation.
29:37
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Quick takeaways
- Email marketing remains a crucial and effective strategy for lead generation, providing businesses with control and direct engagement with their audiences.
- Tailoring email content to deliver valuable insights fosters genuine relationships with subscribers, enhancing overall engagement and client interactions.
Deep dives
The Enduring Value of Email Marketing
Email marketing remains a viable and effective strategy for lead generation, despite claims that it is no longer relevant. The conversation emphasizes that email is not dead and still offers unique advantages, such as direct engagement and ownership of subscriber lists. Compared to newer platforms, email allows businesses to maintain control over their audiences without the risk of being de-platformed, making it a reliable choice. As various social media platforms face uncertainties and changing algorithms, email's steadfast presence continues to provide marketers with a trustworthy communication channel.
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