2Bobs—with David C. Baker and Blair Enns cover image

Are Email Newsletter Even Viable Anymore?

2Bobs—with David C. Baker and Blair Enns

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The 'En-Shitification' of Digital Communication

This chapter explores the declining accessibility of digital platforms, particularly contrasting the ownership and engagement advantages of email with the restrictive nature of other mediums. The speakers highlight the importance of feedback loops and audience relationships in email communication and discuss strategies for effective newsletter content that provides deep insights. Additionally, they analyze the cost-effectiveness and scalability of email as a marketing tool, while addressing personal preferences regarding various communication platforms.

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