2Bobs—with David C. Baker and Blair Enns cover image

Are Email Newsletter Even Viable Anymore?

2Bobs—with David C. Baker and Blair Enns

00:00

The Enduring Value of Email in Digital Marketing

This chapter explores the dynamic nature of digital marketing and the challenges posed by fluctuating platform rules. The speakers argue for the timeless reliability and strategic importance of email as a consistent tool amidst the uncertainty of other marketing channels.

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