The Role of Account Managers in Strategic Guidance

Account managers play a crucial role in delivering strategic guidance within creative firms, but their function can often be misunderstood, especially in digital and development environments. While account managers are traditionally seen as the main point of contact for clients, there is sometimes confusion about their relationship with strategists and subject matter experts. This confusion comes from a perception that account managers merely add cost rather than value, leading many firms to undervalue this role. However, as firms grow and witness the need for strategic alignment, the critical interplay between account managers and strategists becomes increasingly apparent.