How To Win An Election

Former Deputy Prime Minister Nick Clegg shares an insider's view of the pivotal 2010 UK election. He recounts the groundbreaking TV debates that sparked 'Cleggmania' and the strategic challenges of navigating a hung parliament. Clegg discusses the impact of the infamous Gillian Duffy incident and the emotional weight of his 'Broken Promises' broadcast. He reflects on the subsequent coalition government with the Conservatives and the importance of accepting shared power for the future of the Liberal Democrats.

Gavin Barwell, former Downing Street Chief of Staff and Conservative peer, dives deep into the shifting landscape of Brexit. He discusses how the Prime Minister's recent criticisms may indicate a desire for a closer EU relationship. Barwell predicts that growth will ultimately dictate policy, potentially leading Labour toward a customs union stance. The panel analyses the risks of vagueness fueling populism and debates whether Starmer can win back Red Wall voters while making bold, clear economic arguments.

Daniel Finkelstein, a seasoned Times columnist and Conservative peer, dives into the complexities of the recent Budget. He discusses whether it serves as a short-term survival tactic or part of a larger electoral strategy. Voters, he explains, often accept painful choices when there's a convincing narrative. The conversation also touches on Labour's unintentional policy paths and whether the Budget signals a shift towards 'blue Labour.' They explore the implications for Keir Starmer's leadership and the emerging political landscape, with new opportunities for the Greens.

Keir Starmer faces the challenge of uniting his MPs behind tough migration reforms. The conversation delves into leadership tactics, highlighting Tony Blair's engagement style and the importance of personal relationships in politics. The panel discusses the implications of Andy Burnham's potential return to Westminster, as well as the delicate balance of power among backbenchers. Insights on managing ex-ministers and electoral strategies round out a lively debate about ambition, public service, and the path forward for political leaders.

Sally Morgan, a former senior political adviser at Downing Street, teams up with Danny Finkelstein, a Conservative peer and political commentator, to explore the complexities of political plotting. They dive into Keir Starmer's challenges as a leader and how Downing Street's briefing strategy might backfire. The duo compares historic leadership challenges, discussing infamous plots against Tony Blair and the dynamics that allowed them to succeed or fail. Their insightful conversations unveil the intricacies of party management and the pressures that shape political survival.

A fiery discussion unfolds over Rachel Reeves and her potential resignation if she raises income tax, casting doubt on future political promises. The panel critiques Zac Polanski's viral backlash and questions his strategy amid comparisons to Jeremy Corbyn. Insights into Zoran Mamdani's inspiring campaign in New York highlight vital lessons for the Labour Party. Also, hear Polly's first-ever experience trying Marmite, adding a quirky touch to the political debates!

William Hague, former leader of the Conservative Party, dives deep into the 2001 election campaign. He shares insights on their 'Common Sense' narrative and the disastrous impacts of the foot-and-mouth outbreak. Hague reflects on the challenges of breaking Labour's lead while navigating public apathy. He discusses key moments, like Margaret Thatcher's involvement and the infamous Sharon Storer incident. Wrapping up, he offers modern-day lessons for the Conservatives, emphasizing the importance of core values and economic focus.

Rachel Reeves considers breaking Labour's tax pledge, sparking a debate on electoral consequences. The panel explores the fading impact of government communication strategies and whether external factors, like Brexit, can justify tax increases. Discussions also touch on taxing the wealthy, the Greens' approach to wealth taxes, and the potential implications of a left challenge for Labour. Ultimately, focusing on sound governance over culture wars is highlighted as key to winning elections.

Sally Morgan, a former Labour insider, Danny Finkelstein, a Conservative peer and Times columnist, and Polly Mackenzie, a policy expert, reveal tales of political blunders. Sally discusses Neil Kinnock's professional campaign failings in 1987. Danny analyzes the reasons behind John Major's heavy loss in 1997, citing Tory exhaustion and scandals. Polly delves into Jo Swinson’s missteps in 2019, particularly her Lib Dem's flawed Brexit strategy. The trio also debates electoral pacts and the potential impact of youth voters on future politics.

Danny Finkelstein, a Conservative peer and Times columnist, teams up with former Labour insider Sally Morgan and policy expert Polly Mackenzie in a lively discussion. They dissect Kemi Badenoch’s stamp duty pledge, comparing it to George Osborne's historic promises. The team explores the fading echo of Liz Truss and the implications of recent Conservative chaos on Badenoch’s leadership. They also debate whether tax proposals can shift electoral narratives and what economic shifts really mean for voters.