How To Win An Election How To Raise Taxes
4 snips
Oct 23, 2025 Rachel Reeves considers breaking Labour's tax pledge, sparking a debate on electoral consequences. The panel explores the fading impact of government communication strategies and whether external factors, like Brexit, can justify tax increases. Discussions also touch on taxing the wealthy, the Greens' approach to wealth taxes, and the potential implications of a left challenge for Labour. Ultimately, focusing on sound governance over culture wars is highlighted as key to winning elections.
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News Grids Give Headlines, Not Traction
- Daily government grids shape headlines but rarely build lasting public impressions.
- Short news spikes don't substitute for coherent policy narratives or sustained implementation.
Make Communications Part Of Policy Design
- Treat communications as a multi-year campaign tied to policy success, not just daily headlines.
- Use diverse channels and sustained messaging to build behaviour change and public buy-in.
Tax Promises Become Governing Traps
- Manifesto tax pledges trap governments because reality forces hard choices once they're in office.
- Breaking such promises later damages credibility and narrows practical options for reform.
