
How To Win An Election
The Times brings together some of the most experienced strategists in British politics to discuss what's really going on behind the big stories, and elections taking place here and around the world.Daniel Finkelstein, Sally Morgan and Polly Mackenzie join Hugo Rifkind for an intelligent, adversarial and witty conversation every week.Follow the podcast now to never miss an episode.Send questions, comments and voicenotes to: howtowin@thetimes.co.uk Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Jun 26, 2025 • 42min
How To Learn From Former PMs
Dive into the wisdom of former Prime Ministers as the hosts tackle contemporary questions in politics. Should historical figures like Harold Wilson influence today's leaders? The humor flows with discussions on absurd political concepts, like 'votes for babies.' Economic strategies take center stage as they debate the fine line between spending cuts and borrowing for growth. Plus, discover the dynamics of coalition politics and how the Liberal Democrats navigate second-place challenges. Finally, the impact of Donald Trump's strategy on elections adds an intriguing layer to their discourse.

Jun 19, 2025 • 41min
How To Call A Cobra Emergency Meeting
The discussion kicks off with the significance of COBRA meetings during crises, likening them to the US Situation Room. The hosts humorously navigate the challenges of Prime Minister's Questions while analyzing the role of public perception in politics. They dive into the potential US-Iran conflict and its ripple effects on UK politics, examining Keir Starmer's delicate position. Insights into historical leadership styles and internal party divisions add depth to the conversation. Expect a mix of serious analysis and light-hearted banter throughout!

5 snips
Jun 12, 2025 • 37min
How Reform Plans Another Election Upset
Will Hayward, host of For Wales, Sea Whales, dives into Wales' evolving political scene. He analyzes Rachel Reeves' Spending Review and its potential impact on the Labour party. The conversation shifts to the fierce competition Reform UK poses in Welsh elections, particularly in traditionally Labour strongholds. With insights on historical coal mining's influence and the rise of Plaid Cymru, Hayward sheds light on the complex interplay of nostalgia and policy shifts that may shape voters' decisions in the upcoming polls.

5 snips
Jun 5, 2025 • 40min
How To Stop A Spending Review Revolt
Dive into the behind-the-scenes drama of government spending reviews, where political maneuvering meets reluctant ministers. Enjoy a humorous take on the tension between budget cuts and public welfare. Explore haunting memories from the late 90s that shaped today's strategies. Discover the intriguing dynamics of the 'Star Chamber' and its collaboration-like process. Uncover the challenges of communicating austerity measures while attempting to rebuild trust in Conservative leadership post-Brexit.

4 snips
May 29, 2025 • 40min
How To Bring In An Outsider, Tsar, Or GOAT
David Gauke, a former Tory cabinet minister and Justice Secretary, shares his insights on the intricacies of incorporating outsiders into government. He discusses the pitfalls and benefits, referencing Tony Blair's tsars and Gordon Brown's GOATS. The conversation takes a humorous turn with innovative voting ideas linking older voters to younger sponsors. Gauke also dives into challenges in drug policy and social justice, emphasizing collaboration and the critical balance of expertise and political dynamics.

7 snips
May 22, 2025 • 41min
How To Perform A Giant U-Turn
Keir Starmer's unexpected shift on winter fuel allowance raises eyebrows—will it resonate with voters? The hosts dive into the Conservative Party's troubling polling, examining why Starmer's ratings have slipped post-General Election. A quirky debate ensues over babies voting, presenting a humorous take on democratic representation. They also dissect the art of political U-turns and the strategic challenges leaders face during debates, highlighting the ever-changing landscape of party dynamics and the quest for voter support.

May 15, 2025 • 1h 9min
How… The Elections Were Won And Lost: Labour in 1992
Neil Kinnock, the former leader of the Labour Party, reflects on the pivotal 1992 UK elections. He shares behind-the-scenes insights about the Labour campaign's challenges and the infamous 'Jennifer's Ear' ad distraction. Kinnock discusses the emotional dynamics of the Sheffield rally and how John Major's soapbox strategy reshaped political engagement. The conversation also explores the enduring impact of these events on current political strategies and the necessity for adaptive leadership in today's landscape.

4 snips
May 8, 2025 • 42min
How To Save A Legacy Party
Political leaders are grappling with how to counter rising competition from smaller parties, weighing options to shift their platforms. In a humorous live segment, the hosts discuss the quirks of culture alongside election insights. They critically analyze the government's struggle with public sentiment, particularly around financial policies and migration. The conversation also touches on the internal dynamics of parties, emphasizing the need for unity over internal conflicts to appeal to a diverse electorate.

4 snips
May 1, 2025 • 39min
How To Win A Canadian Election
Paul Walde, the European correspondent for The Globe and Mail, dives into the recent Canadian election, revealing how the Liberals made a remarkable comeback and the unexpected losses faced by opposition leaders. He dissects the influence of Donald Trump on Canadian politics and shares how humor, like Keir Starmer's light-hearted joke in Parliament, can shape political interactions. The discussion also touches on the complexities of Quebec's unique political landscape and the critical importance of voter registration for future elections.

4 snips
Apr 24, 2025 • 39min
How To (Prepare To) Lose An Election
Tim Montgomerie, a former Tory adviser and Reform UK supporter, dives into the practicalities of facing election defeat. The discussion reveals the complex dynamics of local elections in England and the struggles within the Conservative Party. Montgomerie humorously contrasts the perceptions of colors in politics while sharing quirky anecdotes from his time in government. He emphasizes the importance of citizen mobilization beyond traditional frameworks and explores the potential reshaping of political landscapes amidst emerging reform movements.