
How To Win An Election
The Times brings together some of the most experienced strategists in British politics to discuss what's really going on behind the big stories, and elections taking place here and around the world.Daniel Finkelstein, Sally Morgan and Polly Mackenzie join Hugo Rifkind for an intelligent, adversarial and witty conversation every week.Follow the podcast now to never miss an episode.Send questions, comments and voicenotes to: howtowin@thetimes.co.uk Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Jun 5, 2025 • 40min
How To Stop A Spending Review Revolt
With tough choices facing the government, the political masterminds look at what goes on behind the scenes ahead of a spending review - and how reluctant ministers are brought into line.And as the Tories finally put the boot into the Liz Truss legacy, have they found a new strategy on the economy - and will anyone notice?Send your comments and questions to howtowin@thetimes.co.uk Hosted on Acast. See acast.com/privacy for more information.

4 snips
May 29, 2025 • 40min
How To Bring In An Outsider, Tsar, Or GOAT
David Gauke, a former Tory cabinet minister and Justice Secretary, shares his insights on the intricacies of incorporating outsiders into government. He discusses the pitfalls and benefits, referencing Tony Blair's tsars and Gordon Brown's GOATS. The conversation takes a humorous turn with innovative voting ideas linking older voters to younger sponsors. Gauke also dives into challenges in drug policy and social justice, emphasizing collaboration and the critical balance of expertise and political dynamics.

7 snips
May 22, 2025 • 41min
How To Perform A Giant U-Turn
Keir Starmer's unexpected shift on winter fuel allowance raises eyebrows—will it resonate with voters? The hosts dive into the Conservative Party's troubling polling, examining why Starmer's ratings have slipped post-General Election. A quirky debate ensues over babies voting, presenting a humorous take on democratic representation. They also dissect the art of political U-turns and the strategic challenges leaders face during debates, highlighting the ever-changing landscape of party dynamics and the quest for voter support.

May 15, 2025 • 1h 9min
How… The Elections Were Won And Lost: Labour in 1992
Neil Kinnock, the former leader of the Labour Party, reflects on the pivotal 1992 UK elections. He shares behind-the-scenes insights about the Labour campaign's challenges and the infamous 'Jennifer's Ear' ad distraction. Kinnock discusses the emotional dynamics of the Sheffield rally and how John Major's soapbox strategy reshaped political engagement. The conversation also explores the enduring impact of these events on current political strategies and the necessity for adaptive leadership in today's landscape.

4 snips
May 8, 2025 • 42min
How To Save A Legacy Party
Political leaders are grappling with how to counter rising competition from smaller parties, weighing options to shift their platforms. In a humorous live segment, the hosts discuss the quirks of culture alongside election insights. They critically analyze the government's struggle with public sentiment, particularly around financial policies and migration. The conversation also touches on the internal dynamics of parties, emphasizing the need for unity over internal conflicts to appeal to a diverse electorate.

4 snips
May 1, 2025 • 39min
How To Win A Canadian Election
Paul Walde, the European correspondent for The Globe and Mail, dives into the recent Canadian election, revealing how the Liberals made a remarkable comeback and the unexpected losses faced by opposition leaders. He dissects the influence of Donald Trump on Canadian politics and shares how humor, like Keir Starmer's light-hearted joke in Parliament, can shape political interactions. The discussion also touches on the complexities of Quebec's unique political landscape and the critical importance of voter registration for future elections.

4 snips
Apr 24, 2025 • 39min
How To (Prepare To) Lose An Election
Tim Montgomerie, a former Tory adviser and Reform UK supporter, dives into the practicalities of facing election defeat. The discussion reveals the complex dynamics of local elections in England and the struggles within the Conservative Party. Montgomerie humorously contrasts the perceptions of colors in politics while sharing quirky anecdotes from his time in government. He emphasizes the importance of citizen mobilization beyond traditional frameworks and explores the potential reshaping of political landscapes amidst emerging reform movements.

13 snips
Apr 17, 2025 • 39min
How To Turn The Red Wall... Turquoise?
Olly Grender, a prominent Lib Dem Peer and former communications director, joins the hosts for a lively discussion. They explore Nigel Farage's 'turquoise wall' pitch, questioning if Labour can solidify its hold on industrial heartlands amid the British Steel crisis. The conversation turns to class representation and the Liberal Democrats' strategies to connect with Middle England. Humor and political metaphors pepper the chat, as they dissect identity politics and the implications of political narratives on upcoming elections.

15 snips
Apr 10, 2025 • 40min
How To Take On The Flabby State (With Michael Gove)
In this engaging discussion, Michael Gove, former cabinet minister and currently the editor of The Spectator, shares insights from his first encounter with Donald Trump, revealing the quirky details of Trump’s ‘man cave’. The group dives into Keir Starmer's challenge of reforming the so-called 'flabby state', exploring whether it’s possible to navigate bureaucratic hurdles without conflict. The conversation also critiques public inquiries, shedding light on their inefficiencies and costs, making for a thought-provoking yet entertaining listen.

7 snips
Apr 3, 2025 • 41min
How To Run Number 10
Dive into the inner workings of 10 Downing Street, where the balance of power is as complex as the building itself. Explore the strategic implications of government reshuffles and the critical role of leadership structure. The speakers share insights on effective communication that shapes party dynamics, along with reflections on a more aggressive electoral strategy. Plus, enjoy a lighthearted look at Canadian politics and how global trends influence local campaigns. It's a blend of serious strategy and humor that keeps you engaged!