

How To Win An Election
Times Radio
The Times brings together some of the most experienced strategists in British politics to discuss what's really going on behind the big stories, and elections taking place here and around the world.Daniel Finkelstein, Sally Morgan and Polly Mackenzie join Hugo Rifkind for an intelligent, adversarial and witty conversation every week.Follow the podcast now to never miss an episode.Send questions, comments and voicenotes to: howtowin@thetimes.co.uk Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Jan 15, 2026 • 51min
How To Sack Robert Jenrick
Daniel Finkelstein, a seasoned political commentator, Polly Mackenzie, a public policy expert, and Sally Morgan, a former Labour insider, dive into the implications of Kemi Badenoch sacking Robert Jenrick. They explore how this move unravels Conservative dynamics and the potential rise of Reform UK. The panel dissects strategic messaging, the challenges of political U-turns, and the evolving landscape of political communication. They even touch on the risks of outdated tactics in modern campaigning, making for an engaging discussion packed with keen insights.

Jan 8, 2026 • 40min
How To Get Some Swagger (Like Donald Trump)
Former Labour strategist Peter Hyman joins the discussion with insights into political swagger, reflecting on how Keir Starmer can boost government confidence like Donald Trump. The panel debates the impact of Nigel Farage's call for increased PMQs and the historical context behind its decline. Hyman emphasizes the need for a clear mission and decisive policy delivery, cautioning against chaotic leadership while discussing the strategic implications of Starmer's focus on Reform UK. Can Labour overcome its anxiety and reclaim its direction? Tune in for a lively political analysis!

Dec 18, 2025 • 42min
How To Predict Whether Starmer Will Survive 2026
The hosts dive into the potential challenges facing Keir Starmer ahead of the 2026 elections, exploring the role of Welsh results in his leadership. They share fascinating tales of political memorabilia, dissect why British parties look to Australia and America for campaign advice, and analyze the shifting dynamics within Labour's constituency. The discussion takes a turn as they ponder whether UK politics is caught in a timewarp since 2019, emphasizing the enduring influence of figures like Nigel Farage.

Dec 11, 2025 • 54min
How... The Elections Were Won And Lost: Nick Clegg
Former Deputy Prime Minister Nick Clegg shares an insider's view of the pivotal 2010 UK election. He recounts the groundbreaking TV debates that sparked 'Cleggmania' and the strategic challenges of navigating a hung parliament. Clegg discusses the impact of the infamous Gillian Duffy incident and the emotional weight of his 'Broken Promises' broadcast. He reflects on the subsequent coalition government with the Conservatives and the importance of accepting shared power for the future of the Liberal Democrats.

5 snips
Dec 4, 2025 • 41min
How Labour Could Reverse Brexit
Gavin Barwell, former Downing Street Chief of Staff and Conservative peer, dives deep into the shifting landscape of Brexit. He discusses how the Prime Minister's recent criticisms may indicate a desire for a closer EU relationship. Barwell predicts that growth will ultimately dictate policy, potentially leading Labour toward a customs union stance. The panel analyses the risks of vagueness fueling populism and debates whether Starmer can win back Red Wall voters while making bold, clear economic arguments.

16 snips
Nov 27, 2025 • 38min
How To Survive A Tax-Raising Budget
Daniel Finkelstein, a seasoned Times columnist and Conservative peer, dives into the complexities of the recent Budget. He discusses whether it serves as a short-term survival tactic or part of a larger electoral strategy. Voters, he explains, often accept painful choices when there's a convincing narrative. The conversation also touches on Labour's unintentional policy paths and whether the Budget signals a shift towards 'blue Labour.' They explore the implications for Keir Starmer's leadership and the emerging political landscape, with new opportunities for the Greens.

Nov 20, 2025 • 38min
How To Make Your MPs Like You
Keir Starmer faces the challenge of uniting his MPs behind tough migration reforms. The conversation delves into leadership tactics, highlighting Tony Blair's engagement style and the importance of personal relationships in politics. The panel discusses the implications of Andy Burnham's potential return to Westminster, as well as the delicate balance of power among backbenchers. Insights on managing ex-ministers and electoral strategies round out a lively debate about ambition, public service, and the path forward for political leaders.

8 snips
Nov 13, 2025 • 39min
How To Plot Against A Prime Minister
Sally Morgan, a former senior political adviser at Downing Street, teams up with Danny Finkelstein, a Conservative peer and political commentator, to explore the complexities of political plotting. They dive into Keir Starmer's challenges as a leader and how Downing Street's briefing strategy might backfire. The duo compares historic leadership challenges, discussing infamous plots against Tony Blair and the dynamics that allowed them to succeed or fail. Their insightful conversations unveil the intricacies of party management and the pressures that shape political survival.

8 snips
Nov 6, 2025 • 40min
How Rachel Reeves Will Have To Resign
A fiery discussion unfolds over Rachel Reeves and her potential resignation if she raises income tax, casting doubt on future political promises. The panel critiques Zac Polanski's viral backlash and questions his strategy amid comparisons to Jeremy Corbyn. Insights into Zoran Mamdani's inspiring campaign in New York highlight vital lessons for the Labour Party. Also, hear Polly's first-ever experience trying Marmite, adding a quirky touch to the political debates!

10 snips
Oct 30, 2025 • 55min
How...The Elections Were Won And Lost: Hague & The Tories in 2001
William Hague, former leader of the Conservative Party, dives deep into the 2001 election campaign. He shares insights on their 'Common Sense' narrative and the disastrous impacts of the foot-and-mouth outbreak. Hague reflects on the challenges of breaking Labour's lead while navigating public apathy. He discusses key moments, like Margaret Thatcher's involvement and the infamous Sharon Storer incident. Wrapping up, he offers modern-day lessons for the Conservatives, emphasizing the importance of core values and economic focus.


