

How To Win An Election
The Times
The Times brings together some of the most experienced strategists in British politics to discuss what's really going on behind the big stories, and elections taking place here and around the world.Daniel Finkelstein, Sally Morgan and Polly Mackenzie join Hugo Rifkind for an intelligent, adversarial and witty conversation every week.Follow the podcast now to never miss an episode.Send questions, comments and voicenotes to: howtowin@thetimes.co.uk Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

10 snips
Oct 30, 2025 • 55min
How...The Elections Were Won And Lost: The Tories in 2001
 William Hague, former leader of the Conservative Party, dives deep into the 2001 election campaign. He shares insights on their 'Common Sense' narrative and the disastrous impacts of the foot-and-mouth outbreak. Hague reflects on the challenges of breaking Labour's lead while navigating public apathy. He discusses key moments, like Margaret Thatcher's involvement and the infamous Sharon Storer incident. Wrapping up, he offers modern-day lessons for the Conservatives, emphasizing the importance of core values and economic focus. 

4 snips
Oct 23, 2025 • 40min
How To Raise Taxes
 Rachel Reeves considers breaking Labour's tax pledge, sparking a debate on electoral consequences. The panel explores the fading impact of government communication strategies and whether external factors, like Brexit, can justify tax increases. Discussions also touch on taxing the wealthy, the Greens' approach to wealth taxes, and the potential implications of a left challenge for Labour. Ultimately, focusing on sound governance over culture wars is highlighted as key to winning elections. 

Oct 16, 2025 • 46min
How To Lose An Election, Really Badly
 Sally Morgan, a former Labour insider, Danny Finkelstein, a Conservative peer and Times columnist, and Polly Mackenzie, a policy expert, reveal tales of political blunders. Sally discusses Neil Kinnock's professional campaign failings in 1987. Danny analyzes the reasons behind John Major's heavy loss in 1997, citing Tory exhaustion and scandals. Polly delves into Jo Swinson’s missteps in 2019, particularly her Lib Dem's flawed Brexit strategy. The trio also debates electoral pacts and the potential impact of youth voters on future politics. 

Oct 9, 2025 • 35min
How To Escape Political Oblivion (With A Tax Promise)
 Danny Finkelstein, a Conservative peer and Times columnist, teams up with former Labour insider Sally Morgan and policy expert Polly Mackenzie in a lively discussion. They dissect Kemi Badenoch’s stamp duty pledge, comparing it to George Osborne's historic promises. The team explores the fading echo of Liz Truss and the implications of recent Conservative chaos on Badenoch’s leadership. They also debate whether tax proposals can shift electoral narratives and what economic shifts really mean for voters. 

6 snips
Oct 2, 2025 • 39min
How To Avoid (Tory) Irrelevance
 Sir Craig Oliver, former Director of Politics and Communications for David Cameron, shares insights into the Conservative Party's struggles. He discusses whether the Tories have ever faced such challenges and the implications of Kemi Badenoch's policy delay. The conversation dives into Nigel Farage's rising influence, Brexit's impact, and the party's quest for a clear direction. The panel also grapples with the concept of digital ID and the public's perception of governmental clarity. It's a lively and critical look at UK politics. 

5 snips
Sep 30, 2025 • 49min
Starmer's Speech: How To Attack Nigel Farage
 At the Labour conference, Keir Starmer’s speech took center stage, stirring debate over its themes of patriotism and responsibility. The panel scrutinized his rhetorical style and how it aims to reposition Labour against Reform UK's Nigel Farage. They weighed the potential of the 'blue Labour' strategy and dissected Starmer's cautious omission of direct Conservative criticism. Additionally, discussions addressed the political landscape's impact on public perception and the challenges of implementing policy versus mere positioning. 

7 snips
Sep 25, 2025 • 40min
How To Prevent Party Conference Chaos
 Danny Finkelstein, a Times columnist and Conservative commentator, joins the panel to unravel the chaos of party conferences. They dissect the impact of leadership challenges and the art of speechwriting, including when humor can help. The discussion turns to Andy Burnham’s 'Manchesterism,' its economic implications, and strategies for Keir Starmer in response to Burnham's maneuvers. The team shares memorable conference moments that shifted political tides and highlights the need for safer environments at these events. 

8 snips
Sep 18, 2025 • 41min
How (And When) To Topple A Leader - With Jeremy Hunt
 Jeremy Hunt, a seasoned former Chancellor and Foreign Secretary, dives into the turbulent waters of political leadership. He discusses the implications of Labour's recent struggles and whether a leadership change could turn things around. The conversation shifts to Andy Burnham's potential and his crisis management skills. Hunt also shares insights on the financial constraints faced by governments and the importance of a pro-growth strategy. Tune in for an engaging analysis of the current political landscape! 

Sep 11, 2025 • 42min
How To Win The Deputy Leadership - And Mandelson Sacked
 The discussion dives deep into the Deputy Labour Leadership Contest, shedding light on candidate dynamics and past contributions of deputy leaders like John Prescott. Breaking news breaks the tension as Peter Mandelson's sacking as US ambassador unfolds. The talk turns to the impact of leadership reshuffles on Keir Starmer and Labour's direction amid uncertainty. With humor and insight, they explore the delicate balance of internal politics, collaboration among local authorities, and the potential shifts in Labour's strategy as the next election looms. 

7 snips
Sep 4, 2025 • 38min
How To Survive A Scandal
 Angela Rayner faces backlash over tax issues regarding her second home, stirring up a political storm. Keir Starmer is determined to shield her, but his efforts may jeopardize his own standing. The hosts engage in a humorous debate about which historical Prime Minister they would swim with, juxtaposing light-hearted banter with serious critiques of government strategies. The complexities of political scandals, the importance of accountability, and the implications of rising populism on party dynamics are also explored. 


