

How To Win An Election
Times Radio
The Times brings together some of the most experienced strategists in British politics to discuss what's really going on behind the big stories, and elections taking place here and around the world.Daniel Finkelstein, Sally Morgan and Polly Mackenzie join Hugo Rifkind for an intelligent, adversarial and witty conversation every week.Follow the podcast now to never miss an episode.Send questions, comments and voicenotes to: howtowin@thetimes.co.uk Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Nov 21, 2025 • 31min
Is Keir Really Never Here?
Michael Binyon, a seasoned foreign affairs commentator, and Lucy White, a political reporter from Bloomberg, dive into the political landscape. They debate whether Keir Starmer's absence from the G20 is warranted, explore the significance of side meetings at summits, and discuss China's controversial new embassy in London. The conversation also tackles the complexities of Ukraine's position and the implications of Trump's approach to diplomacy, while humorously touching on recent interactions with the press and even robot deliveries.

Nov 20, 2025 • 38min
How To Make Your MPs Like You
Keir Starmer faces the challenge of uniting his MPs behind tough migration reforms. The conversation delves into leadership tactics, highlighting Tony Blair's engagement style and the importance of personal relationships in politics. The panel discusses the implications of Andy Burnham's potential return to Westminster, as well as the delicate balance of power among backbenchers. Insights on managing ex-ministers and electoral strategies round out a lively debate about ambition, public service, and the path forward for political leaders.

8 snips
Nov 13, 2025 • 39min
How To Plot Against A Prime Minister
Sally Morgan, a former senior political adviser at Downing Street, teams up with Danny Finkelstein, a Conservative peer and political commentator, to explore the complexities of political plotting. They dive into Keir Starmer's challenges as a leader and how Downing Street's briefing strategy might backfire. The duo compares historic leadership challenges, discussing infamous plots against Tony Blair and the dynamics that allowed them to succeed or fail. Their insightful conversations unveil the intricacies of party management and the pressures that shape political survival.

8 snips
Nov 6, 2025 • 40min
How Rachel Reeves Will Have To Resign
A fiery discussion unfolds over Rachel Reeves and her potential resignation if she raises income tax, casting doubt on future political promises. The panel critiques Zac Polanski's viral backlash and questions his strategy amid comparisons to Jeremy Corbyn. Insights into Zoran Mamdani's inspiring campaign in New York highlight vital lessons for the Labour Party. Also, hear Polly's first-ever experience trying Marmite, adding a quirky touch to the political debates!

10 snips
Oct 30, 2025 • 55min
How...The Elections Were Won And Lost: Hague & The Tories in 2001
William Hague, former leader of the Conservative Party, dives deep into the 2001 election campaign. He shares insights on their 'Common Sense' narrative and the disastrous impacts of the foot-and-mouth outbreak. Hague reflects on the challenges of breaking Labour's lead while navigating public apathy. He discusses key moments, like Margaret Thatcher's involvement and the infamous Sharon Storer incident. Wrapping up, he offers modern-day lessons for the Conservatives, emphasizing the importance of core values and economic focus.

4 snips
Oct 23, 2025 • 40min
How To Raise Taxes
Rachel Reeves considers breaking Labour's tax pledge, sparking a debate on electoral consequences. The panel explores the fading impact of government communication strategies and whether external factors, like Brexit, can justify tax increases. Discussions also touch on taxing the wealthy, the Greens' approach to wealth taxes, and the potential implications of a left challenge for Labour. Ultimately, focusing on sound governance over culture wars is highlighted as key to winning elections.

Oct 16, 2025 • 46min
How To Lose An Election, Really Badly
Sally Morgan, a former Labour insider, Danny Finkelstein, a Conservative peer and Times columnist, and Polly Mackenzie, a policy expert, reveal tales of political blunders. Sally discusses Neil Kinnock's professional campaign failings in 1987. Danny analyzes the reasons behind John Major's heavy loss in 1997, citing Tory exhaustion and scandals. Polly delves into Jo Swinson’s missteps in 2019, particularly her Lib Dem's flawed Brexit strategy. The trio also debates electoral pacts and the potential impact of youth voters on future politics.

Oct 9, 2025 • 35min
How To Escape Political Oblivion (With A Tax Promise)
Danny Finkelstein, a Conservative peer and Times columnist, teams up with former Labour insider Sally Morgan and policy expert Polly Mackenzie in a lively discussion. They dissect Kemi Badenoch’s stamp duty pledge, comparing it to George Osborne's historic promises. The team explores the fading echo of Liz Truss and the implications of recent Conservative chaos on Badenoch’s leadership. They also debate whether tax proposals can shift electoral narratives and what economic shifts really mean for voters.

6 snips
Oct 2, 2025 • 39min
How To Avoid (Tory) Irrelevance
Sir Craig Oliver, former Director of Politics and Communications for David Cameron, shares insights into the Conservative Party's struggles. He discusses whether the Tories have ever faced such challenges and the implications of Kemi Badenoch's policy delay. The conversation dives into Nigel Farage's rising influence, Brexit's impact, and the party's quest for a clear direction. The panel also grapples with the concept of digital ID and the public's perception of governmental clarity. It's a lively and critical look at UK politics.

5 snips
Sep 30, 2025 • 49min
Starmer's Speech: How To Attack Nigel Farage
At the Labour conference, Keir Starmer’s speech took center stage, stirring debate over its themes of patriotism and responsibility. The panel scrutinized his rhetorical style and how it aims to reposition Labour against Reform UK's Nigel Farage. They weighed the potential of the 'blue Labour' strategy and dissected Starmer's cautious omission of direct Conservative criticism. Additionally, discussions addressed the political landscape's impact on public perception and the challenges of implementing policy versus mere positioning.


