How To Win An Election How To Make Your MPs Like You
Nov 20, 2025
Keir Starmer faces the challenge of uniting his MPs behind tough migration reforms. The conversation delves into leadership tactics, highlighting Tony Blair's engagement style and the importance of personal relationships in politics. The panel discusses the implications of Andy Burnham's potential return to Westminster, as well as the delicate balance of power among backbenchers. Insights on managing ex-ministers and electoral strategies round out a lively debate about ambition, public service, and the path forward for political leaders.
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Three Types Of Backbenchers
- Backbenchers fall into three political types: ambitious, disappointed ex-ministers, and constituency-focused MPs.
- You must tailor engagement strategies to each group's motivations to keep them aligned.
Big Majority, Thin Loyalty
- A large but marginal majority breeds vulnerability and rebellion among MPs.
- MPs with small winning margins feel insecure and are likelier to defy leadership.
Use Big Political Arguments
- Do run big political arguments publicly and repeatedly to convince MPs this is a winning cause.
- Use clear messaging about electoral stakes so backbenchers feel backing policy serves their interests.