How To Win An Election How...The Elections Were Won And Lost: Hague & The Tories in 2001
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Oct 30, 2025 William Hague, former leader of the Conservative Party, dives deep into the 2001 election campaign. He shares insights on their 'Common Sense' narrative and the disastrous impacts of the foot-and-mouth outbreak. Hague reflects on the challenges of breaking Labour's lead while navigating public apathy. He discusses key moments, like Margaret Thatcher's involvement and the infamous Sharon Storer incident. Wrapping up, he offers modern-day lessons for the Conservatives, emphasizing the importance of core values and economic focus.
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Campaigns Can't Overcome A Content Electorate
- The 2001 campaign largely failed because the public felt Britain was on the right track and uninterested in change.
- William Hague says low voter interest left little room for an opposition to gain traction.
Foot-and-Mouth Forced A Delay
- The election was delayed from May to June because of a severe foot-and-mouth outbreak.
- William Hague and others thought postponing was the right decision given farms' paralysis.
Open With Energy Even Without A Breakthrough Message
- Show energy early in a campaign to avoid appearing inert even if you lack a winning message.
- Hague argues launching quickly and visibly mitigates some disadvantages of being the opposition.