

How To Win An Election
The Times
The Times brings together some of the most experienced strategists in British politics to discuss what's really going on behind the big stories, and elections taking place here and around the world.Daniel Finkelstein, Sally Morgan and Polly Mackenzie join Hugo Rifkind for an intelligent, adversarial and witty conversation every week.Follow the podcast now to never miss an episode.Send questions, comments and voicenotes to: howtowin@thetimes.co.uk Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

7 snips
May 22, 2025 • 41min
How To Perform A Giant U-Turn
Keir Starmer's unexpected shift on winter fuel allowance raises eyebrows—will it resonate with voters? The hosts dive into the Conservative Party's troubling polling, examining why Starmer's ratings have slipped post-General Election. A quirky debate ensues over babies voting, presenting a humorous take on democratic representation. They also dissect the art of political U-turns and the strategic challenges leaders face during debates, highlighting the ever-changing landscape of party dynamics and the quest for voter support.

May 15, 2025 • 1h 9min
How… The Elections Were Won And Lost: Labour in 1992
Neil Kinnock, the former leader of the Labour Party, reflects on the pivotal 1992 UK elections. He shares behind-the-scenes insights about the Labour campaign's challenges and the infamous 'Jennifer's Ear' ad distraction. Kinnock discusses the emotional dynamics of the Sheffield rally and how John Major's soapbox strategy reshaped political engagement. The conversation also explores the enduring impact of these events on current political strategies and the necessity for adaptive leadership in today's landscape.

4 snips
May 8, 2025 • 42min
How To Save A Legacy Party
Political leaders are grappling with how to counter rising competition from smaller parties, weighing options to shift their platforms. In a humorous live segment, the hosts discuss the quirks of culture alongside election insights. They critically analyze the government's struggle with public sentiment, particularly around financial policies and migration. The conversation also touches on the internal dynamics of parties, emphasizing the need for unity over internal conflicts to appeal to a diverse electorate.

4 snips
May 1, 2025 • 39min
How To Win A Canadian Election
Paul Walde, the European correspondent for The Globe and Mail, dives into the recent Canadian election, revealing how the Liberals made a remarkable comeback and the unexpected losses faced by opposition leaders. He dissects the influence of Donald Trump on Canadian politics and shares how humor, like Keir Starmer's light-hearted joke in Parliament, can shape political interactions. The discussion also touches on the complexities of Quebec's unique political landscape and the critical importance of voter registration for future elections.

4 snips
Apr 24, 2025 • 39min
How To (Prepare To) Lose An Election
Tim Montgomerie, a former Tory adviser and Reform UK supporter, dives into the practicalities of facing election defeat. The discussion reveals the complex dynamics of local elections in England and the struggles within the Conservative Party. Montgomerie humorously contrasts the perceptions of colors in politics while sharing quirky anecdotes from his time in government. He emphasizes the importance of citizen mobilization beyond traditional frameworks and explores the potential reshaping of political landscapes amidst emerging reform movements.

13 snips
Apr 17, 2025 • 39min
How To Turn The Red Wall... Turquoise?
Olly Grender, a prominent Lib Dem Peer and former communications director, joins the hosts for a lively discussion. They explore Nigel Farage's 'turquoise wall' pitch, questioning if Labour can solidify its hold on industrial heartlands amid the British Steel crisis. The conversation turns to class representation and the Liberal Democrats' strategies to connect with Middle England. Humor and political metaphors pepper the chat, as they dissect identity politics and the implications of political narratives on upcoming elections.

15 snips
Apr 10, 2025 • 40min
How To Take On The Flabby State (With Michael Gove)
In this engaging discussion, Michael Gove, former cabinet minister and currently the editor of The Spectator, shares insights from his first encounter with Donald Trump, revealing the quirky details of Trump’s ‘man cave’. The group dives into Keir Starmer's challenge of reforming the so-called 'flabby state', exploring whether it’s possible to navigate bureaucratic hurdles without conflict. The conversation also critiques public inquiries, shedding light on their inefficiencies and costs, making for a thought-provoking yet entertaining listen.

7 snips
Apr 3, 2025 • 41min
How To Run Number 10
Dive into the inner workings of 10 Downing Street, where the balance of power is as complex as the building itself. Explore the strategic implications of government reshuffles and the critical role of leadership structure. The speakers share insights on effective communication that shapes party dynamics, along with reflections on a more aggressive electoral strategy. Plus, enjoy a lighthearted look at Canadian politics and how global trends influence local campaigns. It's a blend of serious strategy and humor that keeps you engaged!

16 snips
Mar 27, 2025 • 40min
How To Sell Austerity 2.0
Rachel Reeves grapples with the term 'austerity' while trying to craft a narrative for cuts to welfare. The podcast ties historical messaging from David Cameron to Labour's current strategy challenges. It highlights the disconnect between the party and public sentiment post-2008 financial crisis. Also discussed are fiscal rules and their impact on government credibility, as well as the need for better communication in politics today, blending serious analysis with lighthearted commentary.

Mar 20, 2025 • 48min
How To Lose A By-Election (And Sell Your Tesla)
The discussion kicks off with a lively look at the impending by-election in Runcorn & Helsby and the stakes for key political players like Keir Starmer and Nigel Farage. Personal anecdotes lead into a debate on how political identity shapes voting behavior. The hosts tackle the Conservative party's struggle for relevance amid welfare reforms and shifting public sentiments. A funny twist emerges when one host reveals replacing her Tesla, sparking a conversation on consumer boycotts and their real impact.