How To Win An Election How To Perform A Giant U-Turn
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May 22, 2025 Keir Starmer's unexpected shift on winter fuel allowance raises eyebrows—will it resonate with voters? The hosts dive into the Conservative Party's troubling polling, examining why Starmer's ratings have slipped post-General Election. A quirky debate ensues over babies voting, presenting a humorous take on democratic representation. They also dissect the art of political U-turns and the strategic challenges leaders face during debates, highlighting the ever-changing landscape of party dynamics and the quest for voter support.
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Clear U-turns Need Clarity
- Effective U-turns require clear communication of what, why, when, and who benefits.
- Keir Starmer's winter fuel allowance U-turn lacked crucial details, diminishing its impact.
U-turns Work With Narratives
- U-turns are easier to accept when tied to a consistent narrative.
- Leaders like Tony Blair succeeded at U-turns by clearly explaining their reasons and maintaining a unified story.
Be Flexible in PMQs
- Opposition leaders must handle PMQs flexibly and avoid being overly scripted.
- Kemi Badenoch's rigidity in PMQs hurt her performance despite her evident ability.