Metavertising // Metaverse Marketing

Michael has been a marketer for many years, and is now the CMO of Threedium, a company dedicated to help professionals to create 3D objects and scenes in an easy way. During this conversation, Michael shares his point of view regarding what is the current status of the metaverse and its future, by sharing not only his personal perspective and experience but also what he has seen happening with web3 at Threedium, where he and his team have worked with several global brands in their marketing campaigns. We also talked a little bit about the origin story of the company, but most of all, how 3D is the backbone for metacommerce and the future of the metaverse.

Daniël is a former marketer that has been exploring the metaverse with his group of curious adventurers called "Metaverse Exploring" for a few months now, looking to learn more about different VR metaverses out there and make some sense out of everything most of us only hear about. In this episode, he talks about why it is important to create a metaverse that is accessible for everyone, not just for average people to have a seamless experience but for those with disabilities as well, and as a guy who has been to many VR worlds out there, he shares his wisdom on how to create this accessible metaverse and what it would look like.

Remco and his company Movella have been looking to solve one very important and much needed problem for a seamless interaction in virtual environments: motion print. To have your avatar to move freely and express just like a human being would, it's important that this avatar also moves accordingly, has the body language and all other unconscious signals we send to others during a conversation/interaction. Having worked with big projects like Black Panther, it's really important to see not only how motion print has a big role in the metaverse, but also how it can play a big role in Metaverse Advertising (or as we like to call it - metavertising).

Kenneth has created one of the most aesthetically pleasing metaverses, called RubyRoom, where he likes to explore the interaction between subjects as if they were acting on a play, in a huge theatre. During the conversation, Kenn takes us from the history of entertainment and how it all begun back in the cave age, to plays and shows nowadays and how this entire interaction and ambience relates with the metaverse, marketing and advertising, and why it is important for us to pay attention to these details as well.

Teddy has been listed alongside Neal Stephenson, Matthew Ball, Tim Sweeney, David Baszucki and Cathy Hackl as one of the most influential people of the metaverse, therefore entitled "Mr. Metaverse". He's been helping several companies worldwide to make better decisions when entering the metaverse, to better understand this whole new world, and how to position themselves in it. We talked about the industries of the future in the metaverse, also the future of marketing and business in this new realm, and the human part of the metaverse and why it's important.

Chris is the co-founder of VIRBE, a company created to offer conversational AI for virtual beings with many purposes, one of them being to use those virtual beings for commercial purposes, such as sales and training. During this conversation, we go deeper into what it means to create an own a virtual being and virtual influencer, what should be considered and what are the implications. We approached this matter not only from a commercial point of view, but also from a philosophical and technical perspective, in order to make sure we approached all needed layers of complexity that compose a virtual being.

Krista Kim was simply the first person to sell a digital home in the Metaverse. Called "Mars House", she has had an all time record sale within "SuperRare" platform, selling her digital home for 288ETH. After this amazing feat, she has been focusing a lot on helping companies to build the metaverse, and today we are very excited to have her here to share her perspective about the metaverse and help us understand how can companies really win in this new environment.

Lans is an interdisciplinary artist with a very interesting background on technology and marketing. In this episode, Lans shares some of his projects, allowing us to really understand some of the possibilities within the metaverse and web3, and how artists like him are pushing the boundaries using technology. Being the first human to microchip himself and make it as an NFT in the metaverse, and specially given his background, this was a very interesting conversation, and definitely worth the listen.

The CEO of TechSparq shares a little bit about his e-commerce expertise to paint the picture of how virtual shopping experiences will be on the metaverse, and more. Listen to this episode in order to understand how fashion is going to change with this new chapter of technology, and how companies will completely change their shopping experiences in order to truly earn a place in the hearts of their customers.

As of now, a lot of people are still uncertain about what the metaverse really is, and how we are going to interact with it. Tony is here with us today to help us explore possibilities, share some of his experience of working in metaverse related projects, help us envision the future of events with the metaverse, and a lot more. Connect with us on LinkedIn: Ely Santos & Peter "Anthony" Chiodo.