Diego has been a digital marketer for 11 years now and was part of some of the most amazing web3 campaigns we've seen so far, like Adidas' "Into The Metaverse" original campaign that was a sold out NFT project that took the internet by storm, and also one of the first brands to explore web3 the right way. We have talked about some of his favorite web3 campaigns, some examples of successful web3 campaigns done by established brands, and some of the do's and don'ts from a marketing perspective that companies should watch out for as they enter the metaverse.