Kenneth has created one of the most aesthetically pleasing metaverses, called RubyRoom, where he likes to explore the interaction between subjects as if they were acting on a play, in a huge theatre. During the conversation, Kenn takes us from the history of entertainment and how it all begun back in the cave age, to plays and shows nowadays and how this entire interaction and ambience relates with the metaverse, marketing and advertising, and why it is important for us to pay attention to these details as well.