Metavertising // Metaverse Marketing

Adam has been a successful musician amassing 7 million plays across platforms, and has decided to dive deep into storytelling on Web3 through the company he co-founded, Zero Gravity Labs, where he, his team and his community are creating what is potentially to become the next Harry Potter or LoTR story, or potentially the Disney of Web3. It was a really exciting conversation where we could see what are the challenges and possibilities of co-creating a story alongside a global community for Adam and his team.

Rebecca Orlov is the founder of Epic Play Date, a creative brand and marketing company bridging brands to Web3. In this insightful conversation looking at Web3 from a Branding / Brand Building perspective with outstanding examples. Having a daughter who's a Gen Alpha that loves Roblox, Rebecca is able to come up with a point of view that the majority of marketers and consumers are unable to see, and that can set your brand apart in this new iteration of the internet.

Justin is the Chief Strategy and Transformation Officer for Wunderman Thompson in APAC, and we've had an extremely insightful conversation about how brands are currently using their marketing spend in order to spread the usage of web3 technology, plus how to do that in a responsible way from the perspective of brands but also from the perspective of users. Not to mention other topics, such as loyalty programs and some predictions regarding the next steps of web3 and what are the big game changers. You should not miss this one!

We had the pleasure to have "The Mayor" of NFT and Chill as a guest in our podcast, and we had an amazing conversation about community management in the Web3 and NFT space. Given that Tyler has worked with Based Fish Mafia and WAGMI Wines, he came in and dropped a lot of golden nuggets for those who want to learn more about community management in the space, and how important this is for those looking to develop their own communities in the Web3 and NFT realms, or looking to become community managers themselves. His linktree: https://linktr.ee/NFTandChillPodcast

Chris and I have gathered in this episode to discuss how we truly believe that Disney is about to become the absolute leader in the next generation of storytelling by using Web3 as one of their most powerful tools to engage people into their amazing worlds. We know that The Walt Disney Company has been extremely passionate about storytelling and has created amazing stories over the years that have impacted people worldwide. And now they're moving into web3, looking to leverage their already existing expertise in creating amazing stories and worlds, and combine that with the powerful Web3 tech stack that will enable the next generation of immersive storytelling.

I couldn't be more excited about this episode that we've discussed Metaverse Advertising only, its potential/possibilities and concerns. I had the opportunity of interviewing the legendary Louis Rosenberg, creator of the first fully functional Augmented Reality system of the world in the early 90s. Dr. Louis has been an advocate for the guard rails and potential dangers of Metaverse Advertising, and joined me in this conversation in order to tease the possibilities of this new tool, but also some of the stuff we should watch out for. It was a delightful interview, where we discussed this and more.

If you're anything like me, then you're probably clueless when it comes to legal matters, specially within the web3 realm. It turns out that many projects out there are also not doing the legal aspect of things really properly. That's what Oliver came to break down for us in the podcast today. We've talked about terms and conditions of NFT projects and web3 branded experiences. After all, how covered are we from a legal perspective when we purchase an NFT? That and other questions are addressed in this episode.

Bosco Bellinghausen is one of the leading metaverse experts in Germany. Co-founder and Chief Metaverse Architect of the metaverse called MetaVersus, he's been exploring Unreal Engine since 2019. Before that, Bosco was an IT consultant focused on blockchain, and in this conversation we tried to explore not only privacy and security from a web3 perspective, but also all of the solutions and implications of living in metaverse worlds in the future. His experience really adds up to the discussion, specially given his technical perspective on some of the matters. We discussed a lot of blockchain, wallets, users information and at the end - how marketers will have to reinvent themselves in a world where information will be dealt with in a different way.

Moishe is a very talented individual with an amazing marketing background that is actually very similar to mine. So in this conversation, we dive deep into NFT marketing from the perspective of two marketers that have done a little bit of everything out there when it comes to marketing. We spoke not only about the do's and don'ts but also about a few strategies and tips that can make a complete difference when it comes to running an NFT project. 

Diego has been a digital marketer for 11 years now and was part of some of the most amazing web3 campaigns we've seen so far, like Adidas' "Into The Metaverse" original campaign that was a sold out NFT project that took the internet by storm, and also one of the first brands to explore web3 the right way. We have talked about some of his favorite web3 campaigns, some examples of successful web3 campaigns done by established brands, and some of the do's and don'ts from a marketing perspective that companies should watch out for as they enter the metaverse.