Metavertising // Metaverse Marketing

John is a speaker and China tech expert, and in this episode we dive deeper into the ways China is exploring the metaverse, and already using several different solutions in a very interesting way to enhance E-Commerce and other verticals that are bringing businesses with revenue and innovation that pays off. We spoke a lot about Alibaba, TikTok (and its Chinese version Douyin), WeChat, Tencent and more. As John's personal mission is to connect China with the rest of the world and bridge that gap, it was an amazing conversation, definitely worth listening to, that gives us insights about how the future of the metaverse can be.

Diego Borgo, an expert in the Web3 space, discusses how brands can navigate the challenges and opportunities of the evolving web. Topics include the current 'hangover' phase, the potential of web3 for brand engagement, loyalty, and e-commerce, and future opportunities for brands in revenue generation and growth.

ShiSh Shridhar from Microsoft discusses the Industrial Metaverse and its applications in various industries. Topics include digital twins, big data, the industrial matterverse, and future projects exploring the intersection of startups and enterprises in the retail sector.

Filippo is a GTM expert with years of experience working with top-notch B2B SaaS companies worldwide and has been onboarding enterprises in Web3, enabling blockchain adoption and taking Web3 products to market. He's also a dear friend with whom I've worked with since 2022, analyzing over 100 brands strategies entering Web3 through our weekly Brands on Web3 live event. In this conversation, we talk about how brands were jumping on Web3 in 2021/2022, the Pyramid Concept created by Filippo, the next level of customer engagement and examples of brands doing it the right way. Check out his newsletter here: https://web3forenterprise.ghost.io/

Elijah is the founder and CEO of Zesty, a tool that looks to support VR game developers to make money off of their creations in the metaverse. We have talked about some of what he's been seeing lately at Zesty, in terms of advertising and marketing data, the behavior of users, differences between North America and Asia, and much more. We have also discussed some of the current and upcoming devices, and how that is going to affect marketing and advertising in the metaverse.

Alvin Wang Graylin has been the China President of HTC since 2016, leading all aspects of the Vive initiatives and also VR/Smartphone businesses. HTC has been one of the global leaders in the VR devices front for years now, so therefore Alvin has a unique perspective, which he brings to the conversation by leveraging a lot of incredible data generated through research at HTC, regarding the usage of the metaverse for different purposes, but mainly marketing and advertising. We also talked about responsible usage of the metaverse and the differences between the western metaverse and the chinese metaverse.

Adam is a designer serial entrepreneur focused on the innovative consumer products, and in this episode we talked about what has happened so far in 2023 in terms of devices & tech, what to expect out of new devices and especially the new Apple Reality Pro, but also what the future holds for entertainment and media. By leveraging Adam's expertise with building innovative technology and experiences, we are able to have a glimpse of the day-to-day lives of the future consumer.

Michael McDonald has been through some of the most successful gaming studios back when mobile was considered innovative, and was part of many blockbuster / AAA games that you probably know of, in companies like Ubisoft and EA. With his unique creative vision and experience, Michael came in to tell us a little bit more about the emerging tech for gaming and the metaverse in the upcoming years. An amazing and insightful conversation worth listening to! 

Amy Peck is the founder & CEO of EndeavorXR, a leading global XR consulting firm working with Fortune 500 companies on XR, Metaverse and Web 3.0 strategy and deployment. Not only that, but Amy has a lot of experience within the XR world and also working with Web3 companies. Throughout the conversation, we talked about what companies are winning within Web2 by truly living the Web3 ethos, and what is the relation with consumer behavior in the near future. Data also plays an important role in such change of behavior, and big companies should keep an eye out for that.

Jorrit is the co-founder and CTO of YOM, which is the platform aiming to enable amazing experiences in the Metaverse for creators, companies and everything in between. We actually already interviewed another co-founder of YOM, Daniel van der Waals, in a previous episode. Jorrit explains to us the importance of having the right infrastructure in order to scale the Metaverse, and also the mindset that needs to be in place to make all of that happen. This is actually not his first business, so it was really interesting to see his perspective towards the present and future of Web3.