Metavertising // Metaverse Marketing

Yejin is a digital fashion researcher and content creator, currently working as a concept designer, trend researcher and brand strategist for korean and global fashion brands. Throughout this conversation, we talked about how important digital fashion is becoming and how essential it is for brands to keep an eye out to the most recent trends of digital fashion, as it is aiming to be a huge part of the future. Prepare to see new brands coming up that are digital first and that have generations Z and Alpha as the forefront and center of the new wave of fashion.

JP runs XR and gaming investments at Hartmann Capital, a frontier tech fund. In this episode, we dive deeper into what makes gaming so hot right now, and why is it going to be the catalyst of immersive technologies. Now, we already know that gaming is probably going to be a big part of the future, for different reasons. But what makes gaming so unique that it will take the spotlight of social interactions? Listen to the conversation and find out!

Tibor Mérey is a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT), which he leads in Austria, and currently one of the global metaverse experts at the company as well. His adventures in the metaverse happened way before anyone called it Metaverse, when the first consumer-ready VR devices were released around the previous decade (2010's). He comes into the podcast sharing his insights about what he believes is the direction of the metaverse, his perspective from an enterprise standpoint by working with many global companies, and how he typically advises these companies. Follow Tibor on LinkedIn to stay up to date with his content.

Hartmut Mueller is a Chief Transformation Officer at ServiceNow, and also led/transformed the IT Technology Organization for Mercedes-Benz Group AG. We talked about he approaches innovation within big corps, and how to create a more human centric approach towards new innovative technology like AI, Blockchain and Web3 in general. By focusing both on hardware and software, it's amazing to understand how a Chief Innovation / Transformation Officer thinks about new tech, how to speed up adoption within these big corps, and so much more.

Kenneth Corrêa is a business owner, AI/Metaverse evangelist with a 15 years track record in generating business growth across LATAM by using marketing, technology and innovation, and is currently an MBA professor at FGV, one of Brazil's leading business school. After closing different projects for global corporations, Kenneth sat down with me to talk about his strategy to close projects for Fortune 500 companies that are leading the way globally with both consumer facing products and business focused products/applications. To follow Kenneth on social, check out his profile @kenny.verse on Instagram.

Erik Londre is the founder and CEO of Karta, a Metaverse studio based out of the UK. Karta has worked with big brands like Amazon Music, top artists like BlackPink, Twice and major football clubs across Fortnite and Roblox. Before founding Karta, in 2021 Erik worked at esports juggernaut Fnatic as Head of Events. In this conversation, Erik shared some of the do's and dont's he learned about Metaverse Branded Experiences throughout the years, and how he sees the space nowadays after doing many successful branded experiences in big platforms. Also we talked about the different types of activations and how should modern marketers approach their metrics and revenue in such experiences.

Leslie Shannon is the global head of innovation at Nokia, and many might wonder what has Nokia to do with the Metaverse? Well, as it turns out, A LOT. Nokia has been behind the infrastructure and building blocks that are ESSENTIAL for the future of AR, VR and XR. In order for us to be able to run amazing experiences on small devices on a daily basis, it's obvious that a huge infrastructure will be required. That's where Nokia and Leslie come in. She walked us through all of the tech that's going to be involved and what is the vision of the future that she (and Nokia) have for the Metaverse.

Nic Hill has been at the center and forefront of the new era of user generated content and social gaming. Having built literally some of the top Roblox experiences for big brands like Alo Yoga and Fenty, and amazing Metaverse experiences for companies like Netflix, there's a lot that he can share about the current state and the future of social gaming, which I personally believe is the next iteration of social media.

Michael Wentworth-Bell, founder and creative director at Digital Lode Immersive Media, discusses the lack of innovation in the gaming industry, the exciting future of mixed reality gaming, and the challenges of developing their popular game Espire. He also explores the concept of the Aspire Control Theater in preventing motion sickness in VR users and shares his insights on exploring new technology for future gaming projects.

Brent has worked with some of the world's most innovative media and technology startups, including Uber and Facebook. Now his big bet is on Smart Token Technology, as he believes this will be the way web services and applications will integrate and exchange data seamlessly, allowing for better customer experiences, specially in bureaucratic processes. We also talked about what are some of the problems the tech can solve, and some applications they have worked on at Smart Token Labs.