Erik Londre is the founder and CEO of Karta, a Metaverse studio based out of the UK. Karta has worked with big brands like Amazon Music, top artists like BlackPink, Twice and major football clubs across Fortnite and Roblox. Before founding Karta, in 2021 Erik worked at esports juggernaut Fnatic as Head of Events. In this conversation, Erik shared some of the do's and dont's he learned about Metaverse Branded Experiences throughout the years, and how he sees the space nowadays after doing many successful branded experiences in big platforms. Also we talked about the different types of activations and how should modern marketers approach their metrics and revenue in such experiences.
Metavertising // Metaverse Marketing