Chris is the co-founder of VIRBE, a company created to offer conversational AI for virtual beings with many purposes, one of them being to use those virtual beings for commercial purposes, such as sales and training. During this conversation, we go deeper into what it means to create an own a virtual being and virtual influencer, what should be considered and what are the implications. We approached this matter not only from a commercial point of view, but also from a philosophical and technical perspective, in order to make sure we approached all needed layers of complexity that compose a virtual being.