Leadovation

Rabi Gupta is a serial entrepreneur who has worked alongside his current founding team for 10+ years. Throughout his career, Rabi and his team have worked on AI, Recommendation engines, social platforms, and enterprise software. His first startup iDubba/iCouchapp was a “TV show recommendations + social engagement” app that had 2M+ monthly active users at the time it got acquired. After that Rabi took a bold step moving to Silicon Valley to start a new company. While being there Rabi realized the importance of “relationship building” using gifts but got frustrated by the lack of technological innovation in the space. So he and his team used their prior experience to come up with the idea of using AI to solve the problem. That’s how EvaBot was born. Today EvaBot serves more than 1000 businesses including Fortune 50 companies and brands like Zendesk, Silicon Valley Bank, and Cigna to name a few. In this episode, Dean Newlund and Rabi Gupta discuss:Utilizing technology to improve relationships Hyperpersonal conversations and how they happenTurning a lukewarm lead warmer through gifts The best way you can give a gift  Key Takeaways:Technology is becoming more and more like an appendage, an extension of a person’s self and it can aid in relationship building if we use it with that intent. When people believe they are talking to computers or machines, they tend to be more open and share more data. This is called hyperpersonal conversation.  Giving personalized gifts is one of the best ways to boost your relationship with another person. It’s one of the fastest ways to turn a lukewarm lead warmer. A good gift is one that is unexpected and is something that they’ve wanted all along. Giving the perfect gift is all about finding the balance between those two factors. "It’s called hyperpersonal conversations. When humans talk to computers or machines, they are more open and they share more data." —  Rabi Gupta  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Rabi Gupta:  Website: www.evabot.comTwitter: https://twitter.com/tryevabotFacebook: https://www.facebook.com/TryEvaBot/LinkedIn: https://www.linkedin.com/company/evabotYouTube: https://www.youtube.com/channel/UCc7RTmcDyHGH-6Ev7dn3n5A  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370  Show notes by Podcastologist: Justine Talla Audio production by Turnkey Podcast Productions.  You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Marc Reifenrath is the co-founder and CEO of Spinutech. Spinutech has grown from a University Dorm start-up over 20 years ago to a multinational digital agency with 150+ team members across the U.S. In that capacity, he understands firsthand how critical a company’s culture is to achieving and maintaining success.  In this episode, Dean Newlund and Marc Reifenrath discuss:Networking is worth your time Confidence could be the difference Finding competitive team players  Creating collisions in the online workplace  Key Takeaways:Networking events are worth your time. Getting the support of many different people that have different specialties is the best way to grow your business. Confidence could be the difference between a sale and a rejection. People want to know that what you’re saying is going to happen as good as you’re saying if not better. You want somebody who’s confident, competent, and competitive in your team but you want that person to be able to use that competitive energy to benefit the whole team and the whole organization, not just themselves. In the online space, you need to be intentional in creating collisions between people. Leaders need to be more personal, and show their sincerity by really letting somebody say how they are. "We were saying the same things, but it was being heard differently because we’re saying it differently. That confidence, that’s what people buy a lot of the time." —  Marc Reifenrath See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Marc Reifenrath:  Website:https://spinutech.com/Twitter: https://twitter.com/spinuserLinkedIn:https://www.linkedin.com/in/marcreifenrath/ Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Mandi will solve your company’s sales problems, quickly. Through her one-on-one or group coaching, she has a track record for increasing sales & the speed of closing deals. She curates creative closing tactics, inspires clever ways of finding new business, teaches more effective time management & educates the best ways to listen to the voice of the customer. She is your company's fun & creative secret weapon. Her 23 years of experience in leadership roles in sales, management, business, and hospitality give her a unique edge to help your company thrive. Most importantly, Mandi uses humor, fun, and stories to motivate you or your team to make your business better.  In this episode, Dean Newlund and Mandi Graziano discuss:What makes a salesperson greatUtilizing technology to socializeHaving a quick response timeLooking into pink flags Key Takeaways:A good salesperson has passion for their product or service, knowledge of their product and service, and is a good listener. Technology doesn’t have to separate us. We can use it to our advantage to connect with people in meaningful ways that we couldn’t have otherwise. If you can get responses back better than your competitors, you’ll probably win. One thing that could help you have a faster response time is by making sure that you have product knowledge. Don’t ignore pink flags. Acknowledge them and plan for them before they turn into a red flag. Listen to your gut feeling.  "If you are an educator and a good listener, you can be a good sales person." —  Mandi Graziano  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7ICheck out Mandi’s book, “Sales Tales: The Hustle, Humor, and Lessons from aLife in Sales” by clicking here: https://www.amazon.com/Sales-Tales-Hustle-Humor-Lessons-ebook/dp/B09CLRS7R9For the audiobook version of “Sales Tales”, click this link: https://www.amazon.com/Sales-Tales-Hustle-Humor-Lessons/dp/B09WRSQW6V/ Connect with Mandi Graziano:  Website: https://www.mandigraziano.com/Instagram: https://www.instagram.com/Mandi_Graziano/LinkedIn: https://www.linkedin.com/in/mandigraziano/YouTube: https://www.youtube.com/channel/UCi4xtdxqZWuNLrTRNV1NwLQ/videos Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370  Show notes by Podcastologist: Justine Talla    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Jay is the founder and former CEO of Blinds.com, the world’s largest online window coverings retailer, acquired by The Home Depot in 2014. Jay remained as its CEO and later joined The Home Depot Online Leadership Team. After stepping away from these roles in early 2020, he began teaching entrepreneurship at Rice University’s Jones Graduate School of Business and has increased his involvement on numerous private company boards and serves as a director of the public company, Masonite.  In this episode, Dean Newlund and Jay Steinfeld discuss:The counter productiveness of generosity Caring for your people genuinely Being serious about your culture Tips for creating startup businesses  Key Takeaways:A lot of people think that what you need to do to succeed in business is to spend as little as possible and give away as little as you can get away with and you’ll get more money. However, the opposite is true. If you give more, you’ll get more. Not every person wants to dedicate their whole life to one company. People have dreams, aspirations, and goals of their own. When you start making people feel that you genuinely care about them, they’ll start trusting you more. You have to communicate to your team that embodying the culture and values of the organization is the most important thing. Be serious about culture, and hold people to your expectations. It’s better to be prepared yet humble enough to know that there is a lot that you don’t know. When experimenting, try the small and fast ideas that have any potential rather than big ideas that would take a lot of time to execute. "It’s better to give as much as you can away because you’ll actually get people more loyal, more satisfied, and that goes with not just your customers - it’s especially true with your employees." —  Jay Steinfeld See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Jay Steinfeld:  Website: https://www.jaysteinfeld.com/Twitter: https://twitter.com/BlindscomCEOLinkedIn: https://www.linkedin.com/in/jaysteinfeld/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Rick West is the CEO and Co-Founder of Field Agent, a global Work-On-Demand Platform.Before starting Field Agent, Rick worked 16 years with Procter & Gamble in various assignments in the United States, Hong Kong, and Bangkok. Since leaving P&G, he has been a start-up Entrepreneur for 19 years.Rick has co-founded multiple start-ups, including the Northstar Partnering Group, CORE4 Research, JOYN, and most recently Field Agent. He is a mentor and speaker within the entrepreneurial community and an active board member. He is also a member of the global Endeavor Entrepreneur network. Rick is an 8 wing 7 and has a BBA in Personnel and Industrial Relations with a minor in Economics from the University of Kentucky.In this episode, Dean Newlund and Rick West discuss:Creating a solution From corporate to entrepreneurCreative people in the corporate spaceTesting your idea Key Takeaways:Explore different innovative ways in which you can provide a service that not many companies currently do. Some mindset shifts are needed when shifting from the corporate world to the entrepreneurial world. One of the most important ones is that in the entrepreneurial world, you need somebody’s help in order to succeed.Someone creative will find it hard to stay in the corporate space. If you’re one of those people that have an entrepreneurial spirit, you’ll have to decide if you are able to pursue your idea now or after you retire. Before you launch your business idea, you need to test it against the opinion of complete strangers. If a complete stranger isn’t willing to buy it, then you’re selling an idea and not a solution. "Even if you find a great problem to solve, you are only as good as you invoice and collect. If you can’t invoice and collect, you’re just working on an expensive hobby. If you can find a problem to solve and you can get a complete stranger to pay you - oh my goodness - who cares what it looks like!" —  Rick West See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Rick West:  Website: https://www.fieldagent.net/LinkedIn: https://www.linkedin.com/in/rickwest01/ | https://www.linkedin.com/company/field-agent/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Richard White is founder and CEO of Fathom.video, a free app that records, transcribes & highlights your calls so you can focus on the conversation instead of taking notes. Fathom was a part of the Y-Combinator W21 batch, is one of only 50 Zoom App Launch Partners, and is one of a small handful of companies Zoom has invested in directly via their Zoom Apps Fund.Prior to Fathom, Richard founded UserVoice, one of the leading platforms that technology companies, from startups to the Fortune 500, use for managing customer feedback and making strategic product decisions. UserVoice was notable for being the company that originally invented the Feedback tabs shown on the side of millions of websites around the world today. In this episode, Dean Newlund and Richard White discuss:The difference with remote office culture Sharing information asynchronously How virtual meetings can be better Solving the problem by taking notes  Key Takeaways:People think that office culture can be translated easily into remote office culture, but the truth is that they are two different animals. What will work for one will not work as well on the other. Find asynchronous ways to share information. Meetings are generally more taxing than reading an email at your own pace. Asynchronous is a lot more efficient and easier. Technology will soon catch up and virtual meetings will get better than in-person meetings. Still, even now, there are a lot of advantages to virtual meetings - for example, the time saved from not having to commute and the energy saved from not having to leave for work. Taking notes sometimes causes you to miss out on something else that’s interesting that you’d like to take notes on. You can record the whole meeting, but you’d have to sift through hours of footage after. Marking/timestamping parts in the meeting you’d like to get back to will help you to be more present in the meeting while at the same time, going back to those interesting stuff when the meeting is done. "When the video is on, it’s more mentally taxing because everyone’s worrying about how they look. Turn off video - give people permission to not pay attention." —  Richard White See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Richard White:  Website: https://fathom.video/LinkedIn: https://www.linkedin.com/in/rrwhite/ | https://www.linkedin.com/company/fathom-video/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.  See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Tom is an executive in Professional Services and Software Sales with over 25 years of business and technology experience. He is currently serving as Senior Principal, Change Management and Transformation, Thought Leadership, and Advisory Services. Tom spent a significant part of his career at Oracle Corporation, 19 years to be exact. He was the Senior Director of the Sales Performance Group in Oracle’s Global Sales Academy. He has also served in various leadership roles at Oracle in both Sales and Consulting, across midsize and enterprise customers, in North America and globally.He holds a Ph.D. in Organizational Leadership from Regent University (Virginia Beach, VA) and a Master of Science in Organizational Leadership, with honors, with a focus on Leadership and Management from Regis University (Denver, CO). Tom has also received multiple business certifications and is an award-winning researcher and author. In this episode, Dean Newlund and Tom Tonkin discuss:Leveling the playing fieldSitting in the discomfort of the unknown Trusting your convictions Boldness contains fear  Key Takeaways:When somebody from the lower hierarchy contradicts or speaks an idea that isn’t aligned with someone from the upper hierarchy, it tends to create a lot of discomfort. It’s essential for good leaders to hear people out and ask questions, no matter what their position is. Give yourself and your team the opportunity to sit in the discomfort of brainstorming in the unknown, of figuring out something that’s beyond what they know and are comfortable with. Guarantee your work. Be bold and trust your convictions no matter how you got there, whether through data or intuition. Boldness always contains fear and just making the difference of being bold won’t guarantee that all your ideas will take off. Still, you’ve got to keep trying. "Everyone will get this feeling of ‘what have I done that has lasted or has made a difference?’ Somewhere along your career, you're gonna want to point back to something. " —  Tom Tonkin See Dean’s TedTalk “Why Business Needs Intuition” here:https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Tom Tonkin:  Website: https://salesconservatory.com/LinkedIn: https://www.linkedin.com/in/drtomtonkin/  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

As CEO, Heather leans into her passion for listening – to the SignatureFD team, its clients, and the industry – to create and implement the organization’s vision and mission to impact the lives of 10,000 families.Practicing a “coach with empathy” leadership style, Heather leverages her unique ability to harmonize people’s passions and talents to build teams and lead organizations that deliver excellent and inspiring client experiences.Prior to joining SignatureFD in February of 2003, Heather was senior operations supervisor at a trust company, managing all portfolio and security operations. She also worked for an investment management firm in Marietta, Georgia, as a financial associate.  In this episode, Dean Newlund and Heather Fortner discuss:What it takes to live a Net Worthwhile life Shifting your mindset about money Internal baggage on financial discussions Developing financial literacy while young Key Takeaways:Living a Net Worthwhile life means aligning your wealth in service to what you consider worthwhile in life. Working on investing in what's worthwhile in your life starts with an internal mindshift. You have to trust the financial planning experts, because if you don’t learn to let go you’ll be stuck. A lot of people carry a lot of baggage and a lot of fear around the discussion of money. This fear often causes people to become stuck. It takes some skill to have financial conversations. Letting go of those fears and baggage starts with identifying and discussing them. Financial literacy should start young. We need to catch them while they are young before they are able to make any big decisions that would cost them huge consequences so that they’ll grow up as financially healthy and responsible adults.  "We are able to meet people where they’re at, help them on the journey to identifying those things that are worthwhile to them but then we also have this beautiful, technical expertise to help them align all of their wealth to the service of those things they find worthwhile. The overlap of those two things is what we call ‘Net Worthwhile’." —  Heather Fortner See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Heather Fortner:  Website: https://signaturefd.com/LinkedIn: https://www.linkedin.com/in/heatherfortner/ | https://www.linkedin.com/company/signaturefd/Twitter: https://twitter.com/SignatureFD  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370Show notes by Podcastologist: Justine Talla  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Alejandra Slatapolsky is a communications and marketing leader with over 20 years of experience in B2B financial services, fintech, and technology. She has helped dozens of companies expand their businesses and create awareness through thought leadership strategies. She has designed and implemented successful communication strategies drawing from a background in marketing, strategic event planning, journalism, public relations, digital strategies, and education.Ms. Slatapolsky is currently the Co-Founder of Scalto, a creative consultancy focused on helping companies become truly scalable, from a branding and communications perspective. In this episode, Dean Newlund and Alejandra Slatapolsky discuss:Ways on how you could find your passion How important personal branding is for interviewees Finding your audience in the right place The difference between connections and relationship Key Takeaways:Figure out your message, your passion, or your “why”. A good way to find it is to ask yourself what makes you tick or what makes you angry. Your personal branding as an interviewee is important. A resume is in essence a document of showing who you are, what you got, and how you want to be perceived. Present yourself and present your passion. Reaching out to your ideal audience is a matter of finding the right forum or the right place to share your brand and your message. Each forum has a specific subculture that you have to explore in order to communicate effectively. There’s a big difference between connection and relationship. Technology has made creating connections a lot easier but it isn’t a good substitute for solid, real-world relationships.  "What makes you angry… that’s a way of finding your passion." —  Alejandra Slatapolsky   See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Alejandra Slatapolsky:  Website: www.scalto.comLinkedIn: https://www.linkedin.com/in/alejandraslatapolskyTwitter: https://twitter.com/aleslata  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Dr. Elena Paweta is an executive communication coach, speaker, TEDx organizer, and university professor. She conducts courses, trainings, and workshops on effective communication and business presentations internationally. Dr. Elena is a TEDx speaker and has played a big role in organizing TEDx and TEDxWomen conferences in Poland for the last 8 years. She is also a marathon runner and mother of 2 daughters. Her clients are among others: KPMG, PwC, Bosch, Deloitte, Bridgestone, GE Healthcare, Nestle, Santander Bank, Goldman Sachs, and AstraZeneca. In this episode, Dean Newlund and Elena Paweta discuss:Two types of confidence Reducing self-consciousness Creating a balance in your story Being aware of your patterns  Key Takeaways:The outer confidence is much easier to work on, practice good posture, gestures, eye contact, and voice projection. Inner confidence is more about your mindset but building outer confidence can contribute to building your inner confidence. Focus on the value that the audience could get from your message and how it could change their life. Doing this will help you keep the focus out from yourself, it will make you feel less self-conscious. Create a balance of inspiration and information in your speech. Make sure to always include facts in your message, along with your personal story. If you want to improve as a speaker you have to be aware of the patterns you do that hinder you from being the most effective speaker you can be. Ask somebody you trust to point out your blind spots and contemplate on their feedback.  "We need to not only show how confident we are but we also have to feel this confidence." —  Elena Paweta See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7IConnect with Elena Paweta:  Website: https://elenapaweta.com/Email: info@elenapaweta.comTwitter: https://twitter.com/elenapawetaInstagram: https://www.instagram.com/elena.pawetaFacebook: https://www.facebook.com/DrElenaPawetaYouTube: https://www.youtube.com/channel/UCMsDTwao-1i7xwFwN6RblDg  Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/Twitter: https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.