Alec Hanson: From Local To Digital And Back Again

Apr 5, 2022

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Alec Hanson is a contemporary leader within the Mortgage Industry.

Constantly striving to improve, he began his career in origination in 2004 funding over $85M, and was named Rookie of the Year by Scotsman’s Guide.

Every subsequent year Hanson landed on Scotsman’s Top 200 Originator list finishing his best year at $185M.

From there Hanson began coaching and growing a successful branch network in Orange County with his peak year in 2010 funding over $1B at the branch level.

Hanson has received HouseWire’s Rising Star award both in 2017 and 2019 and currently serves as Senior Vice President of Production for loanDepot for the Pacific Southwest Division overseeing approximately $7B in annual production.

A dynamic coach and thought leader Hanson believes in leading and coaching within the trenches of the business, loves leading originators across the country, and is the author of loanDepot’s Modern Lending Playbook.

A strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professionals skill sets into the modern era.

In this episode, Dean Newlund and Alec Hanson discuss:

The transition to the digital city
Present digitally and physically
The ICE of social media marketing
Being a decent and authentic person

Key Takeaways:

The workplace has been less about geography lately. People are moving into the digital space and in it, location stops being a limit. You can be anywhere and still maintain business relationships.
Digital interaction doesn’t replace the physical no matter how new the tech is, but it’s necessary that there is some kind of interaction. If you are neither digital nor physical, then that means you’re not there at all. Better yet, be present both physically and digitally.
Identify, connect, and engage. Identify which community you’d like to be associated with and make sure you’re connected to them. Don’t send your content into the void, find your audience and engage with them.
When posting on the internet, don’t forget to be a decent and authentic human being. Show your product or business in the best light but also talk about yourself - what do you value, what made you want to work in your industry.

"...Leveraging video, community technology, social - but I don’t think it necessarily replaces the physical, it just augments the experience. But if you don’t do that at all, then you’re not physical or digital, that’s a huge problem for culture." — Alec Hanson

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Alec Hanson:

Website: www.alechanson.com

Link Tree: https://linktr.ee/alecthehanson

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

Twitter: https://twitter.com/deannewlund

Facebook: https://www.facebook.com/MissionFacilitators/

Email: dean.newlund@mfileadership.com