

Leadovation
Dean Newlund, Mission Facilitators International
Transform leadership success with 'LEADOVATION: Reimagine. Facilitate. Flourish.' This podcast, ideal for executives and HR professionals, offers a unique blend of innovative leadership strategies and practical insights. Dive into a world where reimagining traditional approaches, facilitating effective solutions, and flourishing in a dynamic business environment are key.
Each episode is packed with real-world examples and actionable advice, addressing challenges like employee engagement, workload management, and rapid organizational growth. Whether you're advancing your career or driving company success, 'LEADOVATION' is your guide to sustainable leadership excellence.
Each episode is packed with real-world examples and actionable advice, addressing challenges like employee engagement, workload management, and rapid organizational growth. Whether you're advancing your career or driving company success, 'LEADOVATION' is your guide to sustainable leadership excellence.
Episodes
Mentioned books

Sep 2, 2025 • 54min
Michael and Jennifer Petracci: Scaling Heart: What Happens When Your Personal Story Becomes Your Business Strategy
About Michael and Jennifer Petracci:Dr. Michael Petracci, DC, and Jennifer Petracci, co-owners of Foundations Chiropractic, turned their daughter’s neurological challenges into a mission of neurologically focused chiropractic care. A 2013 University of Western States graduate, Dr. Mike specializes in pediatric and prenatal care with multiple certifications, including Pediatric and Family Chiropractic and Activator Methods. As a PX Certified Pro Doc, he uses INSiGHT Scanning to help kids with ADHD, Autism, Anxiety, and Sensory Processing Disorder.Jennifer, formerly an artist, became COO after their daughter’s “perfect storm” inspired her to champion this approach. She leads operations and education, helping families discover its impact. Together, they serve their community with neurologically focused care, creating a foundation for health and wellness that starts with the nervous system. In this episode, Dean Newlund, Michael, and Jennifer Petracci discuss:Starting and running a family business inspired by personal experienceEducating and building trust with families about neurologically focused chiropractic careOvercoming skepticism and the challenge of parental commitmentBalancing emotional investment with the need to let go when families aren’t readyStaying motivated and resilient by focusing on positive outcomes and “expecting miracles” Key Takeaways:Families seeking neurologically focused chiropractic care must commit to structured care plans with frequent visits, because only repetition and consistency allow the nervous system to rewire and regulate effectively.Educating families about chiropractic’s neurological benefits demands patience and clear communication, since many initially dismiss it as unnecessary or “snake oil” until they personally see results in their children.Practitioners need to balance their desire to help every child with the reality that some parents will not commit, which means learning to let go without guilt while focusing on those ready to embrace the process.Viewing each child’s transformation as a potential miracle keeps both parents and practitioners motivated, reframing frustration into gratitude and fueling the perseverance needed to sustain long-term impact. "One of the most important parts of taking care of somebody, from a neurologic perspective, is care planning, and making sure that the care plan is right… It takes repetition in neurology.” — Michael Petracci "A lot of what I see helps this to work is a trust in the other person.” — Jennifer Petracci Connect with Michael and Jennifer Petracci: Website: http://www.foundationschiropracticllc.com/Email: foundationswellness@yahoo.comLinkedIn: www.linkedin.com/in/DrMikePetracci-FoundationsChiropracticllcFacebook: http://www.facebook.com/foundations.chiropractic.llcInstagram: https://www.instagram.com/foundationschiropracticllc/
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Aug 26, 2025 • 36min
Nathan Whittacre: Creating a Culture of Technology Innovation
About Nathan Whittacre:CEO of Stimulus Technologies, Nathan Whittacre, is a visionary leader who has spent his three-decade career at the forefront of technological innovation and entrepreneurship. He is a trusted advisor, mentor, and thought leader in the technology field, and the author of The CEO’s Digital Survival Guide: A Practical Handbook to Navigating the Future. Stimulus Technologies is focused on providing the best technology to businesses, including IT services, Internet, and VoIP. Nathan’s passion lies in helping people better their lives through technology, cybersecurity, and intentional culture. In this episode, Dean Newlund and Nathan Whittacre discuss:The evolving role of AI in business and societyBalancing human connection with technological efficiencyLeadership strategies in the age of digital transformationThe impact of AI adoption on workforce roles and subject matter expertiseEthical and practical considerations of AI in sensitive industries like healthcare Key Takeaways:While large enterprises like credit card companies have used AI for over a decade in areas such as fraud detection, most small and mid-sized businesses are still on the lower ramp of adoption, only beginning to see incremental ROI as vendors embed AI into everyday systems to ease mundane tasks.Nathan’s company experimented with replacing its outsourced after-hours call center with an AI agent, and although some customers were initially skeptical, the AI delivered faster and more accurate support than humans, ultimately providing a better overall customer experience.Leaders must resist the temptation to outsource or automate the very elements that make their company unique, instead focusing on strategically using AI to streamline non-core processes like ticket entry or document reviews while ensuring core functions remain human-driven.In healthcare and other sensitive industries, the future of AI adoption will rely heavily on HIPAA-compliant or private, specialized models designed for specific diagnostic support—such as radiology scans—since public large language models are not sufficient to meet strict security and compliance needs. "I like referring to your ChatGPTs, or Grok, or some of these language models that we’re using, are just really smart interns, very excited and smart interns.” — Nathan Whittacre Connect with Nathan Whittacre: Website: https://www.stimulustech.com/Book: The CEO’s Digital Survival Guide: A Practical Handbook to Navigating the Future: https://www.amazon.com/CEOs-Digital-Survival-Guide-Navigating/dp/1642256307LinkedIn: https://www.linkedin.com/in/nathanwhittacre/ & https://www.linkedin.com/company/stimulus-technologiesFacebook: https://www.facebook.com/nwhittacre
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Aug 19, 2025 • 39min
Eric Recker: WIN the NOW to Show Up, Level Up, and Thrive
About Eric Recker:Dr. Eric Recker is a dentist, husband, father, keynote speaker, Elite Success Coach, author, pilot, mountain climber, and recovering triathlete. In the second half of life, he’s dedicated to helping others close the gap to their best selves and master the art of living in the moment—what he calls #WINtheNOW. In this episode, Dean Newlund and Eric Recker discuss:Why clarity of purpose must come before achievementUsing small daily actions to build lasting resilienceEmbracing challenges as opportunities for personal growthStaying present and practicing gratitude in everyday lifeApplying the mountain-climbing metaphor to life’s mental and emotional obstacles Key Takeaways:Achievements feel richer and more sustainable when pursued with a clearly defined and deeply personal “why” rather than chasing goals for the sake of appearance, status, or external validation.Keeping a daily log of both small wins and the lessons learned from setbacks can train the brain to focus on the positive, build gratitude, and create a more balanced and resilient mindset over time.Incorporating simple “micro-resilience” practices—like a two-minute power pose, short mindful walks, or intentional deep breathing—can quickly shift energy and mindset, helping you recover focus throughout the day.Exploring new interests through small, low-risk experiments instead of waiting for the “perfect” passion to reveal itself allows you to discover what truly excites you and prevents years of feeling stuck in uncertainty. "If you don’t know why you’re climbing the mountain, you’re not going to find the answer at the top.” — Eric Recker Connect with Eric Recker: Website: https://ericrecker.comBook: The False Sense of Urgency and How to #WINtheNOW: https://ericrecker.com/book-info/LinkedIn: https://www.linkedin.com/in/eric-recker-583849278/Facebook: https://www.facebook.com/eric.recker.1Instagram: https://www.instagram.com/docrecker/
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Aug 12, 2025 • 39min
Andrea Liebross: What All Big Thinkers Already Know
About Andrea Liebross:Andrea is the go-to expert for high-achieving women entrepreneurs. She helps bold, ambitious women shift from thinking small and feeling overwhelmed to gaining the clarity, confidence, and freedom they crave—in both business and life. As a strategic business coach and life balance architect, Andrea believes the secret sauce to achieving big results comes down to two critical ingredients: solid systems and a powerful, expansive mindset. Andrea is an accomplished speaker, the author of the bestselling She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and Into the Extraordinary, and the host of the She Thinks Big Podcast. In this episode, Dean Newlund and Andrea Liebross discuss:Evolving expectations of modern CEOs and their mindset shiftsEmotional alignment and the role of joy in leadership effectivenessTransitioning from operational execution to strategic visionEmbracing uncertainty as a necessary element of growthThe influence of clarity, belief, and intentionality in decision-making Key Takeaways:Andrea Liebross presents the TRUST framework as a mindset tool for big thinkers, encouraging leaders to explore their thought options, identify the real problem, embrace uncertainty, secure the right support, and move from passive learning to taking massive action.Many small business CEOs experience burnout from juggling every role, making it critical to shift into true leadership through intentional delegation and alignment with both business goals and personal values.Long-term leadership success comes from saying unapologetic yeses to opportunities that foster growth and firm noes to distractions, helping leaders conserve their time, energy, and clarity of purpose.When faced with chaos or transition, leaders gain power by creating clarity—separating facts from internal narratives—so they can make grounded decisions driven by belief rather than fear. "Joy comes from believing that you're capable and deserving of the success, not just hustling for it.” — Andrea Liebross Connect with Andrea Liebross: Website: https://andrealiebross.com/Book: She Thinks Big: https://www.andrealiebross.com/booksShow: She Thinks Big Podcast: https://www.andrealiebross.com/podcastLinkedIn: https://www.linkedin.com/in/andrea-liebross/Facebook: https://www.facebook.com/andrealiebrosscoaching/Instagram: https://www.instagram.com/andrea.liebross.coaching/
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Aug 5, 2025 • 51min
Ben Katt: The Hero's Journey to Wholeness and Purpose
About Ben Katt:Ben Katt is a transformation coach, meditation teacher, and storyteller. He is the author of THE WAY HOME: Discovering the Hero’s Journey to Wholeness at Midlife. Ben is a former ordained minister and leader at the On Being Project, and he currently provides end-of-life care as a volunteer hospice chaplain and teaches meditation in prisons as the founder of the WITHIN Project. He lives in Milwaukee, WI, with his wife and three children. In this episode, Dean Newlund and Ben Katt discuss:The hero’s journey as a framework for transformationSpiritual practices for everyday lifeBurnout and inner alignmentThe power of listening to inner whispersSocietal disruption as a collective call to change Key Takeaways:Ben Katt's moment of clarity came during a routine jog when he suddenly realized his high-performing life had become unsustainable, prompting a deeper spiritual reckoning that revealed he was losing connection with his own heart.The hero’s journey, adapted from Joseph Campbell’s monomyth, offers a universal but highly personal structure for individuals to navigate uncertainty, confront their shadows, and emerge with renewed purpose and clarity.Simple, accessible practices like inward-focused journaling, meditation, gratitude, and even subtracting distractions are powerful tools for fostering self-awareness, healing burnout, and reconnecting with authentic desire.Those who face material hardship often live closer to life’s raw truths and may possess deeper spiritual insight and joy, challenging the assumption that inner work is a luxury reserved for the privileged."Joy is happiness that's not contingent on something else. It's that stable sense of contentedness that you carry through, no matter what adversity you're facing.” — Ben Katt Connect with Ben Katt: Website: https://www.benjaminkatt.com/Book: The Way Home: https://www.amazon.com/Way-Home-Discovering-Journey-Wholeness/dp/1250910447Instagram: https://www.instagram.com/akabenkatt/Substack: https://benkatt.substack.com/
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Jul 29, 2025 • 53min
Kelly McDonald: How to Work With and Lead People Not Like You
About Kelly McDonald:Kelly McDonald is an acclaimed speaker who specializes in consumer trends and changing demographics. She is the president of McDonald Marketing and has authored four bestselling books on the customer experience, leadership, and marketing -- all from the standpoint of working with people "not like you". Her book, How to Work With and Lead People Not Like You has been on two bestseller lists. In this episode, Dean Newlund and Kelly McDonald discuss:Working with people different from ourselvesTrust and psychological safety in teamsThe evolution of DEI languageThe role of communication in collaborationHuman connection in a post-COVID workplace Key Takeaways:Vulnerability-based trust, which must be deliberately earned and reciprocated, is essential for teams to navigate differences effectively and unlock higher performance through deeper collaboration.Using clear, direct, and jargon-free language builds credibility and psychological safety within teams, enabling faster decision-making and stronger alignment across diverse perspectives.Although working with people who are different from us is inherently more challenging, those efforts consistently yield statistically better business outcomes, creativity, and engagement.As terms like DEI become politically charged, forward-thinking organizations are embracing timeless, inclusive language like “belonging” and “community” to maintain commitment while reducing friction. "Trust and vulnerability absolutely have to be earned, and they have to be cultivated, and they have to be reciprocated.” — Kelly McDonald Connect with Kelly McDonald: Website: https://www.mcdonaldmarketing.com/LinkedIn: https://www.linkedin.com/in/kellycmcdonald/Book: How to Work With and Lead People Not Like You: https://www.amazon.com/How-Work-Lead-People-Like/dp/1119369959X (Twitter): https://x.com/kellycmcdonaldFacebook: https://www.facebook.com/kellycmcdonaldInstagram: https://www.instagram.com/kelly.mcdonald_speaker/
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Jul 22, 2025 • 47min
Chip Conley: Midlife Reinvention Blueprint
About Chip Conley:Chip Conley is a renowned entrepreneur, best-selling author, and dynamic speaker celebrated for his innovative approach to leadership and hospitality. He founded Joie de Vivre Hospitality, transforming a single boutique hotel into the second-largest boutique hotel brand in the United States. In 2013, he joined Airbnb as Head of Global Hospitality and Strategy, mentoring its Millennial founders and guiding the company to become the world’s most valuable hospitality brand. Inspired by his midlife journey and experiences, Chip co-founded the Modern Elder Academy (MEA) in 2018, the world’s first midlife wisdom school. Located in Baja California, MEA helps individuals navigate midlife transitions and cultivate a renewed sense of purpose. In this episode, Dean Newlund and Chip Conley discuss:Happiness, Wisdom, and Emotional Growth in the Second Half of LifeThe role of emotional intelligence in aging and leadershipCultivating awe and wisdomRedefining aging and the midlife experienceSocial infrastructure and community building Key Takeaways:The "U-curve of happiness" shows that after hitting a low point around age 47-50, people often experience increasing happiness due to emotional intelligence and growing contentment.Midlife can be seen as a chrysalis for personal transformation, offering opportunities to repurpose one’s life rather than succumbing to societal narratives of crisis.Viewing friendship as a practice, with intentional deep conversations and emotional openness, strengthens connections and provides resilience during challenges.Reframing aging involves shifting from a negative perception of decline to a positive focus on growth, allowing midlife to become a transformative period for cultivating wisdom, discovering purpose, and fostering meaningful connections. "Our painful life lessons are the raw material for our future wisdom.” — Chip Conley Connect with Chip Conley: Website: https://chipconley.com/ & https://www.meawisdom.com/Email: chip@chipconley.comBook: https://chipconley.com/my-books/LinkedIn: https://www.linkedin.com/in/chipconleysf/
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Jul 15, 2025 • 44min
Greg Shove: The Executive's Guide to AI
About Greg Shove:Greg is the CEO of Section and a 6x founder and CEO of tech-powered companies that rode 3 previous tech waves—Internet, Cloud, and Mobile—with $250M in exits. He’s also a founder at Machine and Partners, an AI consultancy helping companies identify and prototype AI products, and Personal Math, a newsletter for professionals in their 30s and beyond. In this episode, Dean Newlund and Greg Shove discuss:AI’s ability to expose organizational dysfunction and enhance well-run systemsHow leaders must adapt their mindset to effectively integrate AI toolsThe growing influence of AI on coaching, learning, and professional developmentShifting definitions of human experience in an increasingly AI-mediated worldThe ethical and strategic implications of AI usage in business environments Key Takeaways:Before implementing AI, leaders must audit internal workflows to ensure structured processes. Otherwise, AI will simply magnify existing chaos and inefficiency.Developing AI fluency through consistent, hands-on interaction builds confidence, especially for non-technical users, and lays the groundwork for meaningful integration into daily work.AI-driven role-playing and adaptive conversation tools are already replacing traditional, static training methods in soft skill development, especially in coaching and feedback scenarios.Creating shared AI “projects” loaded with company knowledge enables collaborative problem-solving, faster onboarding, and continuous organizational learning. "AI is going to be a truth serum for organizations, because... you're going to find out how broken your processes are.” — Greg Shove Connect with Greg Shove: Website: https://www.sectionschool.com/LinkedIn: https://www.linkedin.com/company/sectionschool &https://www.linkedin.com/in/gregshove/
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Jul 8, 2025 • 45min
Philippe Johnson: Practicing Principled, Ethical, Competent, and Courageously Selfless Leadership
About Philippe Johnson:Philippe Johnson is a retired United States Air Force officer and advocate for principled and ethical leadership in public service. The son of a language teacher and career United States Army officer, he was raised in the United States, France, and Germany. During his 24 years on active duty, Lieutenant Colonel Johnson served as a fixed- and rotary-wing pilot, intelligence officer, and diplomat (military attaché), and was honored with the Defense Meritorious Service Medal, the Meritorious Service Medal with two oak leaf clusters, and the Air Medal with one oak leaf cluster. He also served on the staffs of two Air Force major commands as his final two assignments. Philippe received a bachelor’s degree in political science from the University of Florida and earned his master’s degree in public policy from the University of Maryland’s School of Public Policy. In this episode, Dean Newlund and Philippe Johnson discuss:Defining ethical leadership across diverse perspectivesNavigating unprincipled loyalty in power dynamicsRebuilding trust in a post-COVID, virtual workplaceCombating disinformation and the collapse of shared factsAligning values and ethics within polarized environments Key Takeaways:Ethical leadership must be embedded in leadership training from the start of one’s career, or organizations risk producing senior leaders who cause significant harm.Self-interest and personality disorders (e.g., narcissism) are major contributors to non-compliance with ethical standards, both in military and corporate settings.Philippe’s book uses recent political leadership as a case study to highlight the consequences of unethical, incompetent, and self-serving leadership behaviors.The normalization of disinformation undermines democracy, as without agreed-upon facts, there’s no foundation for holding power accountable. "If you're lacking that ethical foundation from the very beginning… you're going to end up with senior leaders who, unfortunately, are not setting the example.” — Philippe Johnson Connect with Philippe Johnson: Website: http://www.philippejohnson.com/Book: What Hangs in the Balance: The Case for Principled, Ethical, Competent, and Courageously Selfless Leadership: https://www.amazon.com/What-Hangs-Balance-Principled-Courageously/dp/1637633491LinkedIn: https://www.linkedin.com/in/formulaphil/Facebook: https://www.facebook.com/philippe.johnson.52
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Jul 1, 2025 • 44min
Hugh Massie: Behavior Before Balance Sheets: The Hidden Code Behind Financial Outcomes
About Hugh Massie:Hugh Massie is the Executive Chairman and Founder of DNA Behavior International – the Behavior and Money Insights Company. As a Titan 100 CEO and renowned Behavioral Solutions Architect, he approaches every opportunity with the proven perspective that “behavior makes money.” Through his analytical approach and AI-driven technologies, Hugh helps growth-minded leaders build “category king” people-centric businesses that enhance decision-making, culture, and performance. His purpose is to empower people to align their natural, hard-wired talents and financial behaviors to create an Exponential Future with reduced stress. Hugh’s moonshot is to scale DNA Behavior’s AI-powered BeSci Tech Platform to inform over 1 billion people annually by 2030, increasing life, financial, and business longevity by 30+ years. In this episode, Dean Newlund and Hugh Massie discuss:Predictive insights from human behavior in leadership and business strategySelf-awareness and hardwired traits as drivers of leadership effectivenessGovernance dynamics in enabling or constraining powerful executivesOrganizational resilience in the face of AI disruption and rapid innovationBehavioral economics as a tool for sustainable financial performance Key Takeaways:Behavior serves as a powerful leading indicator of future financial and cultural performance, allowing organizations to anticipate outcomes before they materialize in traditional reports.Digitally scanning leadership behavior using publicly available data enables predictive profiling at scale, offering strategic insights into executive decision-making styles without requiring formal assessments.Sustained business success is often linked to a balanced presence of six core behavioral traits, including results-driven, innovation-focused, fiscal control, financial prudence, and relationship engagement.When leadership strengths such as vision, influence, or risk-taking are left unchecked—particularly in environments with weak governance—they can backfire and lead to long-term brand erosion and internal dysfunction. "Your strengths, overplayed, can be a struggle and, if not attended to, become a weakness.” — Hugh Massie Connect with Hugh Massie: Website: https://dnabehavior.com/YouTube: https://www.youtube.com/@dnabehaviorLinkedIn: https://www.linkedin.com/in/hughmassie/X (Twitter): https://x.com/HughMassieFacebook: https://www.facebook.com/hugh.massie/Instagram: https://www.instagram.com/hughmassie/
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I Connect with Dean:YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkwWebsite: https://www.mfileadership.com/The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/LinkedIn: https://www.linkedin.com/in/deannewlund/X (Twitter): https://twitter.com/deannewlundFacebook: https://www.facebook.com/MissionFacilitators/Email: dean.newlund@mfileadership.comPhone: 1-800-926-7370 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.