Elizabeth Rosenberg: Work Purpose vs Life Purpose

Feb 8, 2022

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Elizabeth Rosenberg is the founder of The Good Advice Company, a marketing and communications consultancy that coaches agencies, brands, and C-suite leaders on global messaging strategies, brand positioning, and thought leadership. Elizabeth is the embodiment of a true new-era global PR and marketing executive, standing for resourcefulness, creativity, and effectiveness in a time fueled by heightened social and cultural awareness.

An entrepreneur at her core, Elizabeth's true passion lies in working with new or re-imagined, cutting-edge brands that are bringing consumers products and tools that make life more enjoyable, accessible, and healthy. Based in Los Angeles, Elizabeth is also currently working on her book and speaking about her health and wellness journey while maintaining a high-profile position working with some of the best-known and innovative brands in the world. She truly believes there is a future where wellness, intuition, and the corporate world collide.

In this episode, Dean Newlund and Elizabeth Rosenberg discuss:

Money can’t solve the problem of purpose
Recognizing burnout and growing from it
Knitting corporate purpose with personal purpose
Spiritual bias and the uniqueness of each purpose

Key Takeaways:

Throwing money into the problem doesn’t always solve it - especially if the problem is resignation and employee retention. People want more money, yes, but while they work they’re going to always be longing for something else, costing each one psychologically.
People are often unaware that they are burning out and it’s good to recognize the signs early and to remember that burnout can be a place that one can grow exponentially from.
The best organizations serve their people and make it a part of their company’s purpose to help their people fulfill each one’s personal purpose.
Purpose is not one-size-fits-all, it’s going to be different for everybody. What works for your professional growth might not work for someone else.

"What someone’s purpose is is not gonna be the same as another and what works for somebody’s personal and professional growth is not gonna work for the other. So we need to be really compassionate… about accepting and making it a safe space for people to talk about what they need." — Elizabeth Rosenberg

See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I

Connect with Elizabeth Rosenberg:

Website: www.thegoodadvicecompany.com

Twitter: www.twitter.com/goodadviceco

Instagram: www.instagram.com/goodadviceco

LinkedIn: www.linkedin.com/in/elizabethrosenberg/

Connect with Dean:

YouTube: https://www.youtube.com/channel/UCgqRK8GC8jBIFYPmECUCMkw

Website: https://www.mfileadership.com/

The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/

LinkedIn: https://www.linkedin.com/in/deannewlund/

Twitter: https://twitter.com/deannewlund