FutureCraft GTM
Erin Mills & Ken Roden
FutureCraft GTM, the essential podcast for B2B marketers, sales and CS seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.
Top mentioned books
Here are the most frequently recommended books on the FutureCraft GTM podcast:
#1 Mentioned in 1 episodes
AI for Marketers
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Christopher S. Penn
#2 Mentioned in 1 episodes
The Inner Game of Tennis
Timothy Gallwey
#3 Mentioned in 1 episodes
Radical Candor
Be a Kick-ass Boss Without Losing Your Humanity
Kim Scott
#4 Mentioned in 1 episodes
The Work of Nations
Robert Reich
#5 Mentioned in 1 episodes
Polarity management
Barry Johnson
#6 Mentioned in 1 episodes
They Ask You Answer
Marcus Sheridan
Krista Kotrla
#7 Mentioned in 1 episodes
Strunk and White's Elements of Style
Strunk and White
#8 Mentioned in 1 episodes
Almost Timeless
48 Foundation Principles of Generative AI
Christopher S. Penn
#9 Mentioned in 1 episodes
Permission Marketing
Turning Strangers Into Friends And Friends Into Customers
Seth Godin
