The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

I’m so excited to talk with Lisa Orkin! Lisa is actually one of my clients I initially met through social media when she was looking for someone to handle her Instagram. We discuss the ins and outs of using social media to tell your story. Our conversation also serves as a reminder we are all human, and social media is quickly becoming the perfect place to be imperfect and share your vulnerability and personality more authentically. In this podcast episode, we share: How and why Lisa began the Project Woo Woo Podcast The value of sharing your authentic self on social media Using your own life as a guide to create material The power of vulnerability and connecting with others How video translates to creating your brand online The shift from perfect social media stories to real, human lives What to include for powerful storytelling on social media Advice for how to share personal, vulnerable posts for the first time The significance of your daily struggles   Mentioned In This Episode: Lisa Orkin is a comedian, actress, and writer who has worked at places like The Comedy Store on the Sunset Strip and she starred in several award-winning indie films alongside the likes of Adam McKay and Shira Piven. While she is leaving her own unique and indelible mark on Hollywood, Lisa has also been writing, producing, and voicing award-winning radio spots and podcasts as the Creative Director at Radio Ranch. She's the Host and Creator of the Project Woo Woo podcast.  Links to resources: http://www.projectwoowoo.com/ https://instagram.com/lisaorkingram/ https://www.altitudesummit.com/ https://www.socialreport.com/ https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

As the year ends, it’s important to review what’s working for you and what’s not so you can make way for a new year and a new you! From your profile to your analytics, it’s time to clean up your social media, and I’ve got four easy steps to help make that happen. In this podcast episode, I share: Step #1: Check your profile, picture, bio, links and update as needed Step #2: Check your content and make sure it leads to productivity Step #3: Check your networking groups and determine if you’re adding value     Step #4: Check your analytics for ways to elevate your reach    Things Mentioned In This Episode: Facebook LinkedIn Instagram Twitter  Links to resources: https://onlinedrea.com/free https://onlinedrea.com/podcast/the-basics-of-the-social-media-sales-funnel/ This episode is brought to you by the Savvy Social School.

Although many people view social media as a way to build community and connection, a lot of stress and overwhelm is related to social media, as well. Social media is surrounded by a constant barrage of conflicting opinions and fake people. Negativity is a perfectly normal, perfectly valid reaction to have with to social media. So how do we combat negative feelings and still use social media as a tool to help our business thrive? Today, we dig deep and think about how to navigate through the negative feelings of social media and still be successful.     In this podcast episode, I share: The impact of connecting with the right people Why you should take a break from social media The benefit of turning off your notifications How to be intentional with your time on social media The positives of blocking, unfollowing, and deleting negative content Things Mentioned In This Episode: Savvy Social Instagram Asana Facebook LinkedIn Instagram Twitter Pinterest   Links to resources: https://onlinedrea.com/ Savvy Social Framework (free course) https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

I’ve got Brit Kolo on the show today to talk about taking the time to take a break. This past October, Brit took an entire month off from her business and from social media! I was blown away by how flawlessly she pulled it off, so she’s here to share how she prepared her team and clients for the time off, and how she prepped all of her blog and social media posts, and still managed to squeeze in a webinar!    We all struggle to take time off from the work we do, so listen in as Brit explains how to take time off successfully.   In this podcast episode, we discuss: How your decisions give others permission to follow your example The option to rely on an assistant or not Scheduling, automating and using pre-recorded material How to schedule your social media Brit’s content management strategy How knowing your marketing personality assists scheduling The importance of being transparent with clients The results of taking time off     About Brit Kolo: Brit Kolo is the creator of the Marketing Personalities Framework. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs personality type, she’s here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and get that business of yours without feeling fake and sales-y at MarketingPersonalities.com. Things Mentioned In This Episode: http://www.marketingpersonalities.com/  https://www.planoly.com/ https://www.instagram.com/britkolodorman/ Links to resources https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

Getting strangers to buy from us can be a challenge and can even feel, well…..yucky. It is rare to have a viewer see your ad and immediately make a purchase but in this episode I break down my four step strategy to converting more viewers into listeners and buyers. So buckle up, I’m talking all about the basics of a Social Media Sales Funnel. In this podcast episode, I share: -How to create an initial attraction and hook people into your business. -Why building trust is often neglected and how to prove that you provide great products and services. -How to encourage customers to not just buy once but to keep buying from you. -Proven strategies to turn buyers into advocates that spread the word about your business.  Things Mentioned In This Episode: Viral Content Bee Dec 11th Twitter chat EP20: Why You Should Invest in Social Media Old Navy Amazon Links to resources: https://onlinedrea.com/ https://socialmediaforpodcasts.com/ Savvy Social Crew Facebook Group This episode is brought to you by the Savvy Social School.

Ever wonder how to grow and maintain a buzzing online community? Building a Facebook group is a super easy way to do that. I know that I adore the Facebook group community that I’ve built up in the past year which is why I was super excited to chat with Eden Fried. Eden manages a group of over 15K people. That’s a lot of people!   Listen in to today’s episode for: How Eden launched her Facebook group How she grew it to 15K members What managing that group is like on a daily basis (and how that’s changed as the group grows) The importance of using live video as part of her growth strategy   … and more!   About Eden: Eden Fried is a business coach and blogging mentor who helps aspiring entrepreneurs turn their passions into a legitimate paycheck by creating and selling digital products, like ebooks and courses, online. Back in 2016, Eden was trapped in a day job she didn't love and was about a minute away from dropping a quarter million dollars on law school when she decided to ditch it all and start a blog instead. Since then, she's built a full time business that she and her husband live off of by creating and selling digital products. When Eden's not at work helping entrepreneurs build their passive income empire with products, Eden can either be found at the gym, throwing around some moderately heavy-ish weights, or watching Harry Potter for the millionth time. You can check Eden out at EdenFried.com, BreadandButterBlogging.com or on her podcast Rebel Boss Ladies!   Upcoming Masterclass: On Dec 6th, 2018, my friend Eden and I will be hosting a private training to show how you can generate $500 from a tiny audience. Click here to sign up!   Join the Facebook Group: Sign up for our free Facebook group for the social media support you need. Click here to join us for free!

Would you rather focus on having a one-time customer or a customer for life? I’ll take the customer for life, please! But what does it take to get a customer for life? In today’s podcast episode, I’m talking all about how relationship marketing ties into this concept. Listen in for: What relationship marketing is My favorite analogy for relationship marketing The value of playing the long-game The best industry to look to as an example of relationship marketing If you love the show, please subscribe and rate it. For more on social media and marketing, join me inside our free Facebook group: http://savvysocialcrew.com

Six years ago, I got side-eyed when I told my corporate leadership class that I wanted to work in social media as a career. That was just six years ago! Today, in 2018, there still are some lingering questions to the value that participating on social media can bring to your business. That’s why today, I’m talking all about why social media is important for your business. In this podcast episode, I share: The importance of having authority online How social media contributes to the buying process The value of communicating with you customer or client … and more! This episode is brought to you by the Savvy Social School.

Isn’t it interesting how we use voice technology in our everyday lives? Just the other day, I asked Siri how to spell something. I also use her to set timers, reminders, and for some absolutely silly stuff as well. With the ease of simply asking our tech devices to do something, is there a way use this technology as a marketing tool? In this episode, I dive in with the leading voice technology expert Dr. Teri Fisher. We chat about: What voice technology is How businesses can use voice technology in their marketing The importance of being first to market with flash briefings (and what a flash briefing is) How marketers can use flash briefings to increase their chances of being the top search result in programs like Amazon’s Alexa. Episode Links: AlexainCanada.ca, FlashBriefingFormula.com CreateAFlashBriefing.com Announcements: I’m speaking at Alt Summit 2019 which is happening March 24th-29th, 2019 in Palm Springs, California! For $50 off your ticket, use “onlinedrea” as a coupon code. https://www.altitudesummit.com/2019-tickets  Connect with Me: The best place to connect with me is inside of our free Facebook Group: http://savvysocialcrew.com 

For most businesses, this last quarter of the year -- Q4 -- is the busiest time of year. Whether you sell physical products, digital products, services, or something else, most of us are pick up steam this time of year. Mostly because people are happy to spend money, they’ve set aside money all year to spend during this time. And some people are even looking to the new year as a fresh start. I know for my business, this time of year has historically been the busiest, most profitable time of year. So today, I’m going to dive into how we can prepare our social media campaigns for the holidays. We want to be as strategic as possible so that we capitalize on all the money spending our people are doing during this magical time of year. Listen in to this episode for: An overview of the upcoming holidays Tips on how to prepare your holiday campaigns A streamlined way to write your sales copy Which metrics you should track … and more! Free checklist and holiday guide - https://onlinedrea.com/holiday