The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast! In this podcast episode, we share: Podsights' background and what Podsights does for podcasters and advertisers How Podsights helps podcasters know what advertising is and isn't working Why tracking podcast data is difficult and messy The benefits of the podcast industry in comparison to other online industries How Podsights help small podcasters find advertising that aligns with their story Memorable Quotes: It's a beautiful bubble and the bubble is expanding—more and more people are getting into podcasting. You advertise based off of content, not off of targeting users. About Sean Creeley Sean Creeley is a founder at Podsights. In a past life, Sean founded Embedly, a Y Combinator company, whose product was used by Reddit, LinkedIn, Salesforce, Microsoft and hundreds of other sites. Medium acquired Embedly in 2016. Connect with Sean: https://podsights.com/ https://research.podsights.com Links Mentioned: Beyond the Podcast Virtual Summit https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=email&utm_campaign=btp19&utm_content=andreajones This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I've invited Sam from Social Report on the show to discuss why no matter what happens your communication game is pivotal in keeping or losing clients! In this podcast episode, we share: What happened with the Social Report tool and how it impacts current users What it means to be "customer obsessed" Why it's important to focus on the silver lining of a negative situation Social Report's most recent status update Why you should consider using Social Report for your business Memorable Quotes: I never had to guess where you were in that process because you were constantly updating us on the process. We're now friends with our angriest clients...and they've become our biggest advocates. When everything was taken away it became super clear what was the most valuable. That many happy users can't be wrong. There's magic in the tools that have been brought together that allow small businesses and agencies to run. Links Mentioned: Social Report Status Page This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Writing a book is one thing; marketing a book is a whole different ball game. Whether you're ready to launch a finished book or looking for inspiration to finally put pen to paper, Jodi Brandon joins me to share valuable insight on how to reach your target market and increase your connections! In this podcast episode, we share: How Jodi got started with book marketing Advice for those thinking about writing a book Suggestions for using social media to get feedback for your book The difference between a low-cost launch vs. high-cost launch Elements of a good book trailer How a book can help grow your business Different marketing strategies to share your book Memorable Quotes: If you want your book to standout you've got to be able to market it well. Social media is becoming less about content and more about connection. Writing a book is a way to build credibility and gain visibility. Don't take yourself out of potential sales or audience members because of the format of your product. Meet Jodi Brandon Jodi Brandon has more than 20 years' experience in book publishing. After many years working in traditional publishing, Jodi's passion these days is working as a book writing/publishing coach and editor for creatives, online entrepreneurs, and small business owners who want to market their business with a book. Connect with Jodie: https://www.instagram.com/jodibrandoneditorial/ https://www.facebook.com/jodibrandoneditorial/ https://twitter.com/JodiBrandon https://www.linkedin.com/in/jodibrandoneditorial/ https://www.pinterest.com/jodibrandonedit/ http://bit.ly/JodiYouTube Links Mentioned: Schedule a Half Day Intensive with Jodi This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Raise your hand if you're an introvert! I'm actually a huge introvert so I know firsthand how difficult it can be to put yourself out there for the sake of connecting with others. Even if you're not an introvert, chances are you've had your own struggle with creating meaningful connections. Heidi Taylor explains how really knowing your client makes connecting easier and she sheds some light on how to find your place in the online world! In this podcast episode, we share: How Heidi's coaching business was born The role social media plays in Heidi's search for clients How Heidi determines who she wants to connect with Advice for finding the right groups and where you belong online How Instagram Stories has helped Heidi share her message Suggestions for overcoming challenges with experimentation How Heidi helps clients understand and improve their communication styles Memorable Quotes: There's no straight line; I haven't met anybody who's had a straight line to entrepreneurship. I take my cues from the person I'm connecting with. Sometimes the magic happens in just listening. Do I feel like this a place where my voice has space and it matters and it's going to be taken care of and supported? Just keep showing up and keep watching your growth. It takes so many more tries than one. And that's okay. It's part of the journey. Meet Heidi Taylor: Heidi Taylor is what happens when a sales coach collides with a life coach. Heidi works with non-linear, altruistic, solo, service-based business owners and caring people. Ya know, those on the opposite end of the sleazebag spectrum. Her style is relational. Her system is proprietary. And her approach is a yin yang of both kind and direct. She has over ten years experience running businesses, both off and online. For the full dirt on business coaching with Heidi, find her at heiditaylor.ca. Connect with Heidi: https://www.instagram.com/heidilistening/?hl=en https://www.facebook.com/heidilistening/ https://twitter.com/heidilistening https://www.linkedin.com/in/heiditaylorbusinesscoach/ Mentioned on the Show: Beyond the Podcast Summit: https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=em Sept 18 @ 11 am Get expert advice to take your podcast to the next level. This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Podcast Movement is the world's largest podcasting conference. Check it out here: https://podcastmovement.com/ In this bonus episode, I'm sharing my thoughts and what I learned while attending this event. Links: https://www.shepodcasts.live/ https://www.dcpodfest.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you've ever been frustrated with social media to the point of thinking it's just not for you, don't worry—you're not alone. Thankfully, there is hope and I've got 3 key ways to grow your social media audience! In this podcast episode, I share: Key 1: You must have the right mindset in order to grow your social media audience Key 2: Consistency, consistency, consistency; have good habits and show up regularly. Key 3: Have a solid message that makes people feel connected to you. Memorable Quotes: You have to believe that what you want IS possible or it'll never happen. Isn't it amazing that you have ANY followers at all? Isn't it amazing that ANYBODY is looking at your content? Most of the people you come in contact with on social media are NOT your people. Go into social media with the mindset of being open to connections and seeing where those connections go. Consistency is so important to measuring results so you can see the impact of what you're doing. If you can't tell me why what you say matters, you need to go back to the drawing board. We're either making music or making noise --Donald Miller Links Mentioned: https://savvysocialschool.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more! In this podcast episode, we share: How and why Shayla became an entrepreneur Why Shayla started #BlackGrlBoss How Shayla differentiated her brand by focusing on relatable content How virtual events helped grow the #BlackGrlBoss online community The importance of providing authentic value for your clients and community Shayla's current social media strategy and how it's changed over time Why passion and consistency are key to building a community Memorable Quotes: "My philosophy is that everyone has something to teach and everyone has something to learn." "Define your brand before someone else defines it for you." "It's so much more important to actually deliver something of value to your community rather than saying 'Okay, it's big now, let's charge for them to be here." "Stay authentic to what it is you're trying to do and what it is you're trying to provide for your community." "I realized what was missing for me was the people. It was the community and the sisterhood." About Shayla Perry: An entrepreneur for more than 15 years, Shayla Perry's foray into the business world began as a freelance copywriter and editor. During that time, she contributed to a number of prominent sites, like SheKnows and MadameNoire, and was very instrumental in the launch of their then sister site, MommyNoire. Later, Perry was subcontracted to serve as the Sr. Copywriter for Liqui-Site Designs -- an award-winning graphic design firm that was regularly recognized with Forbes Magazine's Enterprise Award. At Liqui-Site, Shayla was able to work with a number of large brands like Mercedes, Penguin RandomHouse, and The American Lung Association; providing more than copy, but insight on various aspects of their companies. Eventually, she would go on to found her own Marketing company, where her team worked with businesses all over the world, varying in both size and industry, helping them to build and strengthen their brands. In 2018, Perry began #BlackGrlBoss as a means to provide education, resources, and support to minority female business owners around the globe. She is also a Mental Health advocate, speaking on her personal experiences, as well as the topics of Branding and Women's Empowerment. Connect with Shayla: http://instagram.com/blackgrlboss http://facebook.com/blackgrlboss http://twitter.com/blackgrlboss http://linkedin.com/in/shaylaperry http://linkedin.com/company/blackgrlboss http://instagram.com/bgbslaydates Links Mentioned: Slay Dates: bit.ly/SlayDatePasses Aug 10 @ 1pm How to Attract and Convert Your Ideal Clients & Customers on Instagram https://onlinedrea.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As an entrepreneur it's common to feel like you have to do everything yourself and that's simply NOT TRUE! It's so important to remember to avoid the comparison trap and to keep things simple. Putting systems in place for your social media by figuring out what gets you results and what you can release will help you streamline and simplify your life! In this podcast episode, we discuss: How Ashley got started as an entrepreneur and what clients she works with now Different challenges social media creates and how to address them Where Ashley spends most of her time on social media Suggestions for simplifying Facebook groups and creating boundaries for social media Advice for new business owners using social media to connect with other people How to audit your social media to avoid burnout and feel energized Details about Ashley's Simplified Marketing Plan Training Memorable Quotes: "As much as we want to do ALL of the things, we've got to have systems in place that support the business we want to have." "Your boundaries are what you're comfortable with and allows you to keep yourself in check and still have an amazing community." "I come from a place of curiosity...if the conversation leads to working together fine, if not they're still an engaged community member." "Focus on one or two platforms really well and go for depth, not breadth. Look at where you're energized, look at what makes sense and what's driving results for you." Meet Ashley Gartland: Ashley Gartland works with service-based entrepreneurs whose business has experienced some success but who feel like a hot mess behind the scenes - and who know it's holding them back from reaching the next level. She helps her clients simplify and streamline their business so they can grow to the next level and experience more freedom and fulfillment in their life. Ashley has been an entrepreneur since the age of 22, when she got her start as a freelance food writer. After working in editing, event planning, public relations and digital publishing, Ashley launched her coaching practice to help overwhelmed entrepreneurs grow their business by doing less better. Ashley's work has been featured in O, The Oprah Magazine, The Huffington Post and Being Boss and she's appeared on The Startup Sessions, Courage & Clarity and The Creative Empire podcasts. She lives for rainy days, is an avid runner (and wannabe yogi) and prefers kombucha over coffee to fuel her day. To connect with Ashley and learn more about how you can simplify your business, you can join Ashley's free community, The Simplified Entrepreneur. Connect with Ashley: https://www.instagram.com/ashleygartland/ https://www.facebook.com/Ashley-Gartland-Coaching-998120186912465/ https://www.linkedin.com/in/ashley-gartland-991aa95/ http://bit.ly/thesimplifiedentrepreneur http://www.ashleymgartland.com/ Links Mentioned: https://www.ashleymgartland.com/simplifiedmarketingplan https://www.ashleymgartland.com/trelloboard This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients! In this podcast episode, we share: Maggie's journey into the world of email marketing How Maggie uses social media to build relationships with clients Why Maggie only uses DMs to develop connections vs. sales pitches Maggie's posting strategy and the types of content she shares The importance of understanding your audience to build relationships Maggie's advice for creating stories based on your brand and personality How Maggie handles privacy issues and what she shares about her kids How social media and email marketing work together for lead generations How Maggie helps clients leverage email marketing Memorable Quotes: "My content strategy is 'I have to tell people about this! They're going to love it!'" "Document. Don't create." "Simple works. I'm a huge advocate of doing what you can and spending time where it makes sense." "I wish more people would have more conversations and post less. The power is in conversations." "I want to be knowable but not vulnerable." "Social media is the beginning of the relationship and email marketing takes it a step further." About Maggie Frank-Hsu I'm passionate about helping moms who are business owners rediscover their identities separate from their children. My clients hire me when they are ready to give themselves permission to create a revenue stream in their business that is not a straight "dollars-for-hours" trade. I have spent my entire career working to seize audience's attention and move them to action via the written word.I went to the Columbia School of Journalism and worked for a few glossy magazines in New York before transitioning to marketing. I founded my business in Oct. 2015. Connect with Maggie: https://instagram.com/maggiefrankhsu https://facebook.com/maggieblogstoriches https://twitter.com/maggie_FH https://linkedin.com/in/margaretmaggiefrank/ http://www.Maggiefrankhsu.com Email Marketing Sweet Spot: http://www.maggiefrankhsu.com/email-marketing-for-beginnersz Links Mentioned: https://onlinedrea.com/socialreport This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you're used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience! In this podcast episode, I share: Why you should look at and be able to understand your social media numbers The importance of being able to view your numbers retroactively The impact of Instagram stories, videos, and giveaways Why you should analyze your messaging and make sure it matches your audience Why the images you're using for your messaging may need updating Why you should consider posting something risky or somewhat controversial The power of flipping the script and starting conversations with open-ended questions Memorable Quotes: "You have to KNOW your numbers." "Analyze your WHY: Think about why people are attracted to your message, to your brand, to what you do." "Are you speaking the language of your audience or are you just talking to yourself?" "If you can post something that stirs the pot—something a little controversial—it really works well for reigniting your social media audience." Remember we're trying to be SOCIAL on social media!" Links Mentioned: https://youtu.be/xKQqWJCiHeI This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media