The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

For this special anniversary episode I’m coming clean: sometimes I get things right and sometimes I mess up. After all, I’m human and I’m constantly learning what works for me and what doesn’t. I’m excited to share how I’m taking a step back from trying to do all the things so I can be more intentional of how I use my time and energy!   Here are the 7 Ways I simplified My Business: Reduced my client load Reduced the size of my team Outsourced my writing Outsourced some more admin tasks Switched to Teachable Invested in leveling up programs that had community elements Got serious about time blocking   Links Mentioned: https://www.amazon.com/Clockwork-Design-Your-Business-Itself-ebook/dp/B078GDX7BP https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual https://onlinedrea/teachable https://onlinedrea.com/socialreport https://www.themembershipguys.com/ http://www.podcastbuddy.co https://www.kylaroma.com/ https://www.seancannell.com/ https://missgsd.podia.com/airtable/te88b https://airtable.com/shrAEuyd7wghP8goY This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Graphic design is a term you may not necessarily associate with social media. Alexa Taylor joins me to discuss how graphic design can easily elevate your brand and your business. She shares why consistency is key as well as simple strategies to help you connect with your clients!    In this podcast episode, we talk about: What branding entails and the impact of graphic design How to showcase your work on social media What it means to have a curated look and how to achieve this style The importance of spending time to connect with others on social media The value of being intentional when you schedule posts Meet Alexa Taylor Alexa Taylor is the designer behind Alexa B. Creative & Design, a graphic design studio for entrepreneurs who want to confidently take their business to the next level. Since 2016, she's collaborated with small business owners to design compelling brand identities and created visuals to help them launch new offerings, including online courses, books and podcasts. Prior to starting her own business, Alexa worked as a graphic designer for a number of professional sports teams and organizations. Alexa is a Colorado native and currently lives outside of Denver with her husband and black lab, Sullie. Connect with Alexa: https://www.alexabcdesign.com/ https://www.instagram.com/alexabcdesign/ https://www.facebook.com/alexabcdesign https://www.linkedin.com/in/alexajburrell/ https://www.pinterest.com/alexabcdesign/ https://www.alexabcdesign.com/blog-archives/2019/my-social-media-strategy-for-2019  Mentioned on the Show: This month’s training in the Savvy Social School is all about How to Launch Your Podcast, Product, or Service on Social Media You've worked so hard on creating your thing. Now it's time for the world to see it! In this live training session, I'm going to show you:   1—What to prepare before your launch 2—The most important content pieces to support your launch 3—The key factors that determine a successful launch   ... and more! Plus, you'll receive a social media launch plan PDF to go with this training. Thursday, May 30th 11am New York // 4pm London // 8am Los Angeles Use code “savvy” for 50% off your first month. That’s your first month at half the price. Next episode is the 1 year anniversary episode so stay tuned for that!  This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I like to compare social media to dating because both require multiple steps before you can build a solid relationship. However, instead of taking baby steps, a lot of business owners often use social media to go straight for the final step of proposal or marriage—asking for money or commitment much too quickly. Today, I’m sharing why you absolutely shouldn’t skip those crucial baby steps—and what those steps look like— when building connections online!   In this podcast episode, I share: Why you should think outside the box when finding your clients online Suggestions for browsing paid online networks for your ideal client Why it’s important to go where your audience hangs out online The value of liking posts, leaving meaningful comments, and following people online   Why you should consider direct messaging as part of your social media strategy Suggestions for how much time you should spend on social media Why you want to show up as supportive, confident, and positive on social media     Memorable Quotes: “Just like in dating, we need to have a wooing period when building connections online.” “Act like a human. If you wouldn’t say it randomly to a stranger in Starbucks, don’t say it on social media.” “Be intentional every day—that’s the key to building strong relationships online. It’s not a secret and it’s not glamorous. You just have to put your head down and do the work!”   Links Mentioned: https://onlinedrea.com/free https://explorewhatworks.com/network/ https://www.linkedin.com/ https//www.pinterest.com https://www.instagram.com https://onlinedrea.com/episode31 https://onlinedrea.com/episode36 This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I love talking with other online marketers to learn more about their strategies for how to best leverage social media for businesses. Jamie joins me to discuss her journey from web design into online marketing. Whether you’re a solopreneur or working with a team, she shares super simple and valuable ways to uplevel your marketing game! In this podcast episode, we share: How and why Jamie began her marketing business The challenges of transitioning from web design to marketing The power of using social media to build an ecosystem for your business 3 components of social media strategies: Consistency, Value driven content, and Videos The difference between macro and micro content Jamie’s advice for creating a strong content marketing strategy   2 strategies that Jamie uses for LinkedIN: Writing articles based on repurposed content and taking time to research contacts in order to make personal connections   The benefits of using YouTube for your business   Meet Jamie Palmer Jamie Palmer is a Digital Business Strategist & Coach Recognized for in-depth understanding and use of specialized digital marketing methods necessary for hyper-competitive industries; including IT, Marketing, Financial, hospitality and Professional Services. Acknowledged as a successful marketer and leader of individuals and corporate teams with diverse backgrounds and experience levels. Highly informed in the wide variety of methods and techniques used in corporate training and adult learners. Expert at building highly engaged online communities with leadership techniques. Jamie has recently contributed to Effingham, IL winning the Google eCity of 2014 Award through her Brandfluence™ Social Media Program. She has spoken at the Environmental Business Council on Social Media and RI BAR Association to discuss “How Systematic Storying Can Help Lawyers Show Value in Sales Conversations.“ Her other featured topics are: “Story as a Means of Understanding the Other,“ “Social Media Marketing ~ Monetize your Profiles,“ and “How Rhetoric Can be Your Best Friend in Business Development.“  Connect with Jamie: https://www.instagram.com/outliermktg/ https://www.facebook.com/outliermktg/ https://twitter.com/jamielpalmer_ https://www.linkedin.com/in/jamiepalmer/ https://outliermarketinggroup.com/ Links Mentioned: http://www.instagram.com http://www.facebook.com/groups http://www.linkedin.com http://www.youtube.com This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Some people teach, some hang drywall, and others—like Sarah Von Bargen—WRITE. I myself used to be a fashion blogger back in the day, so I’m totally excited to talk with Sarah about her inspirational lifestyle blog “Yes and Yes”, and how she manages to use writing to connect with others and share content that supports what she values most.   In this podcast episode, we share: How and why Sarah began her blog Why Sarah believes blogging works for her   The power of having a mindset to “Keep going” How and when Sarah found success in blogging What inspired Sarah to be more active on social media The value of repurposing content, sharing what interests you, and sharing content that speaks to your business/purpose   How Sarah handles and uses DMs Meet Sarah Von Bargen Von Bargen is a writer, teacher, and coach who helps people spend their time, money, and energy on purpose. Connect with Sarah: Make It Stick Habit School https://school.yesandyes.org/p/habits Instagram: https://www.instagram.com/yesandyesblog/ Facebook: https://www.facebook.com/yesandyesblog/ Facebook Group: https://www.facebook.com/groups/moneyandhappy/   Links Mentioned: https://onlinedrea.com/free   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you’ve got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you’re new to the online world or an introvert like me!    In this podcast episode, we share: How and why Abby transitioned from teaching to content marketing How Abby used Facebook groups to grow her business Suggestions for building relationships online using offline methods Advice for using “Coffee Chats” to connect more intentionally with others   How Abby’s social media strategy evolved as her business grew The power of using video and audio messages for direct messaging The value of shifting digital interactions from impersonal to personal Why Abby’s program focuses on building relationships   About Abby Herman Abby Herman is the owner of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there’s nothing more frustrating than not knowing where to start.   Connect with Abby: https://www.instagram.com/abbymherman/ https://www.facebook.com/AbbyMHerman1/ https://www.linkedin.com/in/abbymherman/ https://www.youtube.com/channel/UCp_mA7yy1hJdFviLrcJl7YQ Links Mentioned: Connect. Build. Succeed. Abby Herman Freebies PodcastBuddy This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Full disclosure, I found my special guest, Elle Drouin, through her dog Mochi’s Instagram!! Elle joins me to discuss what it’s like to evolve with your business and really understand what user data says about your brand and your product. She shares tips for how to access great content whether it’s for social media, your website, or your new subscription-based program! In this podcast episode, we share: Elle’s background with Instagram and digital marketing    How Elle transitioned from digital marketing to owning a consulting business Why Elle stepped out of consulting and started a styling photography business How Elle has used social media to build community around her membership How Elle creates curated content based on member feedback Why Elle is launching new resources to help others with subscription based businesses How Elle uses Pinterest to increase awareness for her businesses Advice for new business owners who want great visual content   Meet Elle Drouin Elle Drouin is a product stylist, brand photographer, and business mentor to creative entrepreneurs. After several years working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle launched her own business to focus on helping online business owners build brands that are as profitable as they are pretty. She’s the creator of the Styled Stock Society, a stylish stock photography membership and teaches other women how to build sustainable businesses by creating recurring revenue streams. Elle is also human behind the popular Instagram account @mochiandthecity. Elle's dog Mochi is a 4 year old maltipoo model and influencer with over 100,000 followers. Elle and Mochi have been featured on Entrepreneur, Refinery29, the Today Show, and a number of other media outlets. They've collaborated with brands like ABC, American Express, Disney, Google, and The Ritz-Carlton and also use their platform to raise awareness for organizations like the Humane Society and local rescue organizations.   Connect with Elle: https://www.instagram.com/elledrouin/ https://www.facebook.com/elledrouin https://twitter.com/elledrouin https://www.linkedin.com/in/rachelledrouin https://www.instagram.com/mochiandthecity/ https://www.instagram.com/styledstocksociety/   Links Mentioned   Styled Stock Society - A Stylish Stock Photo Membership   This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I’ve got Meg Clarke on the show today and we’re covering the ins and outs of SEO. Search Engine Optimization is such a vital part of having a successful online business but it’s also a topic that intimidates so many business owners and entrepreneurs. Meg totally understands the struggle and gives great suggestions for making the most of SEO!  In this podcast episode, we share: How and why Meg started Clapping Dog Media The impact of helping clients make money What SEO is and how to leverage it for your business The importance of having a dynamic site map    Why your titles must reflect who you are, who you serve, and what you do How to use social media to increase traffic to your site The value of sharing and repeating one message on multiple platforms Why your content should provide value for your clients   Meet Meg Clarke Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world. Connect with Meg: https://www.instagram.com/clappingdogmedia https://www.facebook.com/clappingdogmedia https://www.youtube.com/channel/UCTxyvLn23J24eqb5Oi9-PwQ?view_as=subscriber Use Coupon Code “onlinedrea” to receive $25 off any SEO Made Simple Masterclasses. The next one coming up is SEO and Social Media on April 25, 2019.  Links Mentioned: https://yoast.com/ This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In the past, marketing consisted of TV ads, radio ads, and ads in newspapers, and long wait times to know the impact of those ads. In 2019, advertising has completely shifted from communicating through one-way ads to two-way conversations. Social media really allows customers to not only connect with businesses but to connect with other customers as well. It’s important to know how social media engagement really affects your bottom line so you can leverage your platforms as much as possible!        In this podcast episode, I share... 4 Ways social media engagement affects your bottom line: Offers your business proof of authority Expands your visibility and word of mouth marketing Increases the loyalty of your community and builds trust Allows you to do quick “pulse checks” and test ads, products, etc. 4 Ways to increase your social media engagement: Share quality content Ask for engagement Engage with others FIRST Have fun! This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Today I’m talking with Shauna Armitage of Making Moxie, who is here to give you excellent tips on how to review your goals and really look at how your business and social media platforms are performing. After you listen to our conversation, I’d love for you to let me know how things are going since Quarter 1 is ending and Q2 is just around the corner!   In this podcast episode, we share: What it’s like to transition from an agency to owning your own business Shauna’s process for building her social media community How Shauna adds value in and outside of Facebook Groups Suggestions for using LinkedIn posts to broaden your connections   Advice for building and cultivating authentic connections on social media The value of getting clear on your goals before you begin marketing Actions that will attract the right online community members Tips for creating your business name and vision for your brand The benefits of Shauna’s “Small Biz Marketing Audit”      Meet Shauna Armitage Shauna Armitage is a growth consultant for startups and small businesses working closely with brand leaders to strategize for impact while guiding them on execution and accountability. She acts as a part-time CMO for brands looking to scale. As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman, a mission that led to the founding of Making Moxie, an online publication and community for female entrepreneurs. She works on all this while sipping red wine and in between road trips with her husband and four kids. Connect with Shauna: https://www.instagram.com/iammakingmoxie/ https://www.facebook.com/iammakingmoxie/ https://www.linkedin.com/in/shauna-armitage-72092634/  Links Mentioned: Small Biz Marketing Audit: https://www.makingmoxie.com/small-biz-marketing-audit This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media