The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Maybe you've already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you're ready to increase your reach and your revenue. If you're not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips for how to prepare for a sales funnel, and the 4 simple phases of how to guide your audience from following to buying and wanting more! In this podcast episode, I share: 3 common mistakes to avoid when creating a social media sales funnel 3 areas to prepare for your social media sales funnel: audience, offer, next step 4 phases of a solid sales funnel: attract, build, convert, advocate Details about my Social Media Sales Funnel Masterclass Memorable Quotes: "A sales funnel is a path that your social media followers take toward buying your products and becoming advocates for your brand." "You need to get more people involved in what you're doing so you can increase the number of people ready to buy from you..." "Often times, your buyers are going to be the ones most likely to buy from you again, so make sure you're treating those people right!" Links Mentioned: Free course: https://onlinedrea.com/free Sales Funnel Masterclass: http://onlinedrea.com/social-media-sales-funnel This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Chances are you're already using a digital platform like Facebook or Instagram to build your business, but if you haven't considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer's buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin! In this podcast episode, we share: What you should understand about Pinterest before using it as a tool to grow your business The power of having a strong visual strategy The value of understanding your client's perspective & the problem they're trying to solve How Pinterest fits in with your digital marketing strategy Advice for using Google Analytics to determine what Pins you should create The difference between using Pinterest for services vs. products Why it's a good idea to Pin your Podcast on Pinterest How videos on Pinterest can increase brand awareness What Promoted Pins are and how they can benefit your business Details about Cara's "Pinterest Powerup" membership program Memorable Quotes: "Pinterest is not another portfolio for your products or services." "Key words get you found, graphics get you clicked." "Start with the smart data of what matters most to your audience and what they are looking at first." "The earlier you can get Pins up on Pinterest, the better." "If you've got a Facebook ads strategy, you've got to be doing Pinterest at the same time…" Meet Cara Chace: Cara Chace is the creator of Pinterest PowerUp, a Pinterest marketing membership, and the owner of Chase Digital, a Pinterest Marketing Agency. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a world-wide band. Since then, she has gone on to discover what makes a fantastic digital marketing strategy for online entrepreneurs and loves to teach how Pinterest fits into that strategy. She loves nothing more than teaching to fellow business owners except maybe a good book and one more cup of coffee. Connect with Cara: https://www.carachace.com/pinterest-success-roadmap https://pinterest.com/carachace https://facebook.com/groups/pinterestrockstars https://instagram.com/carachace https://carachace.com/ Links Mentioned: https://www.carachace.com/blog/top-10-awesome-sales-funnels-for-products-on-pinterest This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how to leverage your current connections for referrals, and how LinkedIN can play a role in your entire sales and marketing strategy! In this podcast episode, we share: Victor's journey from being a lawyer to a sales consultant for entrepreneurs What makes someone good at sales The relationship of sales and marketing Advice for using LinkedIn to improve your sales and marketing The value of referrals and how to ask for targeted referrals from satisfied clients Suggestions for early-stage entrepreneurs to use networking for learning vs. pitching How thought leadership helps with the sales process Memorable Quotes: "Sales is scary but it's also critical to entrepreneurship and building any business." "The best thing you can do to be an effective salesperson is to be an effective listener." "It's important to have a good [LinkedIn] profile that accurately communicates the value you can deliver." "...It's much more targeted and much more effective than asking for an open-ended referral." "LinkedIn is part of the entire strategy." "If you don't have customers, your obsession should be 'I need to learn as much as I can about the market'." "The mindset shift of 'I'm not selling, I'm listening' is so valuable no matter where you are in the process." Meet Victor Adefuye: Victor is a creative and entrepreneurial sales professional with a passion for tackling big challenges. He founded Dana after seeing too many startups make the same mistakes around sales planning, hiring and management. Victor began his career as an attorney, where he developed his communication and presentation skills. He then leveraged these abilities in his first sales role at Northwestern Mutual, where he was recognized as one of the top young producers in the company. Subsequently, Victor joined the entrepreneurial world, serving as Co-Founder & President of WellnessRebates, VP of Business Development at Apex Leaders LLC, and as a sales consultant to various B2B startups. He is a graduate of Duke University and The George Washington University Law School. Connect with Victor: http://winningbydesign.com/ https://www.linkedin.com/in/victoradefuye/ Links Mentioned: https://onlinedrea.com/linkedin This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

LinkedIn is easily one of my favorite online platforms even though it's not your typical social media scene. Over the past couple of years, I've learned the power in leveraging LinkedIn as a way to boost your business and if you're ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020! In this podcast episode, I share: Reason #1: LinkedIn engagement is heating up while other platforms are fizzling out. Reason #2: LinkedIn isn't as crowded and allows you a higher chance of being seen and heard. Reason #3: LinkedIn is perfect if you serve other businesses in a B2B capacity. Reason #4: LinkedIn allows your content to actually get seen with less posts. Reason #5: LinkedIn gives you the opportunity to become a thought leader or influencer in your space by connecting with the right people. Reason #6: LinkedIn is a powerful lead generating machine and gets you the connections you want. Reason #7: LinkedIn provides a more professional mentality and space to grow your business in comparison to other platforms. Memorable Quotes: "If you're looking for a better way to connect with people, consider LinkedIn." "There's a good chance even if your audience isn't active on LinkedIn they may still see your activity like when you connect with them." "Building relationships with people who are actually paying attention to your content is so valuable this year and it's going to be the key, so going deeper not wider." Links Mentioned: https://onlinedrea.com/linkedin https://news.linkedin.com/about-us#statistics Episode 21: https://onlinedrea.com/021 Episode 75: https://onlinedrea.com/075 This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Perhaps you've decided 2020 is the year you finally start your own podcast, and if that's the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more! In this podcast episode, we share: How Travis transitioned from being a musician and audio engineer to podcasting How Travis uses Instagram to promote his businesses What audiograms are and why they're super beneficial to podcasters Travis' strategy for creating content for his online course How automation can save you time as an entrepreneur Advice for marketing your podcast by planning ahead Travis' powerful tip to connect with others using authentic Instagram Stories Details around Travis' "Shortcut to Podcasting" Course Memorable Quotes: "It all just kind of evolved through word of mouth. He told somebody who told somebody who told somebody, and now through word of mouth I'm producing 20 podcasts every week…" "You're using Instagram as a way to build that connection by giving away things for free." "Share a golden nugget—share the monumental goose-bump moment of your podcast—and people are more likely to be like 'I NEED to go check that out right now!'" "There is power in planning. If you can plan things, you're so much more likely to succeed." "We don't want to just see the highlight reel of your life...we want to see the real you." "It's very powerful...in this Instagrammable world we live in, where everyone is so curated, to show the good with the bad." Meet Travis Brown Travis Brown is a podcast editor and coach dedicated to helping business owners launch, grow, and monetize their podcasts. He has launched over 40 new podcasts for clients, edited over 1500 podcast episodes, and his clients have over 1.2 Million downloads. Connect with Travis: http://www.podcastbuddy.co/ https://www.instagram.com/podcastbuddy/ https://www.instagram.com/shortcuttopodcasting/ https://www.instagram.com/poddecks/ Links Mentioned: https://onlinedrea.com/linkedin https://onlinedrea.com/free https://www.shortcuttopodcasting.com/stp-savvy-social-school https://www.canva.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it's possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and her tips for virtual assistants who want to get started on social media! In this podcast episode, we share: What inspired Sandra to start Any Old Task How Sandra attracted bigger clients as a new entrepreneur Why Sandra hired a social media agency and how she applies what she learned to her current social media strategy Why Sandra decided to move her social media from an agency to in-house Suggestions for doing social media on your own and creating great content Tips for virtual assistants wanting to be a social media person for others What a virtual assistant does for clients and how to know if you need one for your business Why you should check out Sandra's "V.A. Studio" Memorable Quotes: "Once I really focused on rebranding my website and making sure my social media was on point and active, that's when I started getting the higher clients." "I love a good, consistent strategy. It's like working out; you have to be consistent with it in order for it to make any sense." "Get on some great mailings lists...because reading other people's good personality-infused, story-infused copy will help you do the same thing." "My biggest tip for any virtual assistant wanting to do social media for other people is not to call yourself a virtual assistant." Meet Sandra Booker: Sandra is an online business manager and founder of Any Old Task, a small but mighty group of passionate peeps who love getting stuff done and helping people run their business like a lean, but never mean, fightin' machine. In her (efficiently used) spare time, she teaches women how to get to $50K a year in their own virtual assistant practices, even if it's their first year in business. Her clients include familiar names like Tarzan Kay and Laura Belgray. She's received accolades in her community like the 40 Under 40 award and she's on a mission to help her clients generate the same kind of raving clients she enjoys in her own business. Click here to learn more about what a V.A. can do for you! Connect with Sandra: https://www.facebook.com/sandrabooker https://www.instagram.com/anyoldtask/ https://www.facebook.com/anyoldtaskca/ Links Mentioned: https://www.anyoldtask.ca/savvy https://www.thevastudio.com/register-free/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you've just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you're starting out, why some people fail before they even get started, her social media strategy and so much more! In this podcast episode, we share: What Luisa's work/life balance looked like when she decided to become an entrepreneur Luisa's trial and error approach to building her business Luisa's "3 X 15" rule for using her time as efficiently as possible How Luisa knew it was time to take the leap into entrepreneurship Luisa's favorite social media platforms to use for her business Tips for choosing a social media platform based on your industry Why it's important to remember it's about the audience, not you Details about Luisa's "Escape Velocity Plan" Memorable Quotes: "Because I focused on the things that actually mattered in the beginning of my business, it allowed me to be way more efficient with my time." "There is so much power in showing up and being able to provide VALUE." "The truth is, if you have no audience and you're posting nonstop to some place that no is visiting, it doesn't matter how good your content is." "That's when I realized —Oh now I've learned about my audience. Now I actually know how to speak to them." "You're going where your audience is but you're also leveraging the way that they prefer to consume content and starting with the end in mind, which is so powerful." About Luisa Zhou: Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their 9-5 and start their own six-figure plus business working for themselves. She's helped thousands of students launch businesses that generate anywhere from 30K to 100K in a matter of months. Her advice has also been featured in numerous publications including Forbes, Inc, Entrepreneur, Business Insider, and more. Connect with Luisa: http://luisazhou.com/ https://instagram.com/luisa.zhou http://facebook.com/luisazhoulive https://www.linkedin.com/in/luisazhou Freebie: http://luisazhou.com/gift Links Mentioned: https://onlinedrea.com/linkedin This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

2020 is almost here and the new year is a great time to really think about what's working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics important for those shifts, my Word of the Year and I how I plan to show up for my clients in 2020! In this podcast episode, I share: Understanding the difference between posting tactics and your marketing strategy on social media Why I believe social media will shift away from its current broadcasting style 3 tactics to increase intimacy in your 2020 social media strategy Tactic 1: Create a plan for your Facebook and/or Instagram Stories Tactic 2: Consider a strategy for how to use Live Video Tactic 3: Integrate Direct Messaging for more 1:1 interactions and referrals Why you need to know what "Dark Social" means Why I chose "Loyalty" as my Word of the Year for 2020 My plans to deepen my relationships with current and new clients Why I'm committing to offline activities in 2020 Memorable Quotes: "I predict the overall shift in social media marketing in 2020 is going to be a desire for intimacy on social media. People want connection. People want community." "I'm becoming a referral resource for my clients...I want to be the connection for them to those other people who can really help them with their business." Links Mentioned: Episode 24: https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ Episode 25: https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/ https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/ https://www.convinceandconvert.com/social-media-strategy/what-is-dark-social/ https://www.socialreport.com/insights/article/360000663006-9-Digital-Marketing-Trends-That-Will-Own-2020 This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even though I may host this podcast solo, this show is far from a solo effort. I've worked hard to surround myself with an amazing team and I know how incredibly valuable it is to connect and work with others who understand and support your passion and goals. Danielle Desir has successfully created a supportive online community and she shares tips for how to leverage your own online community, the power of organic growth, how to nurture conversations and connection within a community and so much more! In this podcast episode, we share: How Danielle's travel blog started and how it led to her work with podcasters What led Danielle to create her own campaign for women of color podcasters How Danielle sparked engagement and nurtured her initial Facebook group community What it means to be a leader that fosters organic growth in a community Different suggestions for monetizing and mobilizing your community with value adds Advice for building a community that attracts the people you want Danielle's process for connecting and collaborating with community members Why in person connections are crucial, even for an online community How being open to implementing new ideas has impacted Danielle's personal brand Memorable Quotes: "We get stuck on this idea that being a leader means that we need to have all of the conversations...but you're saying...allow the member's voices to shine through." "As community participants we don't really see behind the scenes of the challenges or the ups and downs of everything." "As you create your community, it's important to share your vulnerable moments—it helps your community relate to you more." "We all want the REAL. We don't want the perfectly polished." "You can't replace in person. Even with the power of social media we need the in person connections." About Danielle Desir Danielle Desir is a travel finance strategist, writer and the host of 'The Thought Card', an affordable travel finance podcast empowering people to make informed financial decisions – travel more, pay off debt and build wealth. She is also the founder of 'WOC Podcasters' (Women of Color) an inclusive community for women of color to connect, learn and share resources. WOC Podcasters has over 1,600 members from 37+ countries and it is the first community of its kind dedicated to the growth and representation of women of color in the podcasting industry. Connect with Danielle: https://www.instagram.com/thethoughtcard/ https://twitter.com/WOCPodcasters https://www.facebook.com/wocpodcasters/ https://www.linkedin.com/in/danielledesir/ Links Mentioned: https://wocpodcasters.co/ https://www.facebook.com/groups/wocpodcasters/ wocpodcasters@gmail.com https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency's unique marketing strategy, and how LinkedIn helped expand their brand to what it is today! In this podcast episode, we share: How Nick got started with his agency working with influencers The growth Nick experienced after leaving Sportlobster for The Goat Agency Tips for businesses wanting to work with influencers The power of knowing and analyzing numbers in influencer marketing How the paid/social combination with an influencer ad works Questions to ask an agency before hiring them to boost your brand What inspired The Goat to try daily vlogging on LinkedIn What's next for The Goat Agency and where influencer marketing is headed for 2020 Meet Nick Cooke Nick joined Sportlobster on launch and quickly built a marketing team of 17. Nick, along with two colleagues took their learnings and created Goat. Since founding the agency in 2015 alongside Arron Shepherd and Harry Hugo, the company has grown from 3 to over 120 staff, opened 4 international offices and is working with everyone from start-up companies to global brands. Nick is now heading up our New York office, working closely with top brands and expanding the business into the US market. Goat has been in New York since mid 2018 and is rapidly growing, working with brands including Nivea, Absolut and ClassPass. Connect with Nick: https://www.instagram.com/thegoatagency/ https://www.facebook.com/thegoatagency/ https://twitter.com/thegoatagency/ https://www.linkedin.com/in/nick-cooke-9357aa59/ https://www.youtube.com/channel/UC_7yjB1S-tS-EqIEB6jTIMA https://goatagency.com/ Special Black Friday Promo Mentioned: https://onlinedrea.com/blackfriday This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media