The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more! In this podcast episode, we share: Recommendations for outlining your marketing plan or sales funnel Questions to help determine what's working for you and what isn't The value of knowing your audience's fears and giving them permission to be human Tips for putting your client at the center of your stories to seed your expertise The importance of illustrating what you offer to your ideal client Suggestions for how to take a break from social media Why connecting with your audience is invaluable Details about Kyla's Uncomplicated Marketing Academy Memorable Quotes: "Give yourself permission to be where you're at. You don't have to be everywhere at once. Make it as simple as possible." "Get curious about one place and figure out what's working for you there." "How can I bring more empathy to my content and how can I demonstrate my expertise?" "...It's just connecting on a human level, and sometimes we forget, when it comes to marketing, there's a lot of human-ness in it." "The outside of your business should match the inside of your business." About Kyla: Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She's spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She's also a toddler mom, and her family's breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that's NOT asking too much.) Connect with Kyla: https://www.instagram.com/kylaroma https://www.twitter.com/kylaroma https://www.kylaroma.com/ Freebie: Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business. Links Mentioned: https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

When you think about PR, you might think it's only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business! In this podcast episode, we share: How Brittney started her own PR business Advice for business owners to grow their connections with others through social media Tips and tricks for getting PR and positioning yourself as an expert in your field Suggestions for leveraging your PR through social media Simple strategies to boost your online profiles to increase your credibility Why you shouldn't buy followers for your social media accounts Details about Brittney's "HARO: How to Help a Reporter Out" Tool Memorable Quotes: "Interact with the people you feel like would be your friends. It doesn't have to be you talking about your business." "Human to human connection is so important!" "You never know who knows who...sharing is a simple thing." "You never know who's landing on your social media profiles so you want to have this all-encompassing look at who you are to a new person." "Instagram highlights are built for new people to look at what you've been talking about." "The point of PR is to get your message out in front of more people." Meet Brittney Lynn Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize. Brittney has landed clients in Glamour, Brit & Co, Bustle, BuzzFeed, PopSugar to name a few. She's based in Dallas, Texas with her husband and pup. Connect with Brittney: http://brittneyllynn.com/ http://instagram.com/brittneyllynn http://facebook.com/brittneyllynndotcom http://twitter.com/brittneyllynn https://www.linkedin.com/in/brittneylynn/ Links Mentioned: HARO: https://brittneyllynn.com/haro/ The PR Prompt: https://brittneyllynn.com/theprprompt https://brittneyllynn.com/andrea-jones-on-being-intentional-social-media-and-how-to-work-with-the-algorithm-instead-of-beating-it/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If a picture's worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience's attention, especially when you share a promotion on social media. Learn the ABC's of writing a good social media caption and how to leave your audience wanting more! In this podcast episode, I share: The 3 W's for Promoting on Social Media: What do you sell, Who is it for, Why does it matter The ABC's of a Good Social Media Caption: Attention grabber, Benefit statement, Call to action Tips for success at writing social media captions Memorable Quotes: "How can you slow your audience from scrolling?" "Your reader/follower has to click on 'read more' or 'view more'...so give them a reason to do so!" "Your message should be memorable like a commercial jingle." Links Mentioned: https://onlinedrea.com/free This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Maybe you've already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you're ready to increase your reach and your revenue. If you're not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips for how to prepare for a sales funnel, and the 4 simple phases of how to guide your audience from following to buying and wanting more! In this podcast episode, I share: 3 common mistakes to avoid when creating a social media sales funnel 3 areas to prepare for your social media sales funnel: audience, offer, next step 4 phases of a solid sales funnel: attract, build, convert, advocate Details about my Social Media Sales Funnel Masterclass Memorable Quotes: "A sales funnel is a path that your social media followers take toward buying your products and becoming advocates for your brand." "You need to get more people involved in what you're doing so you can increase the number of people ready to buy from you..." "Often times, your buyers are going to be the ones most likely to buy from you again, so make sure you're treating those people right!" Links Mentioned: Free course: https://onlinedrea.com/free Sales Funnel Masterclass: http://onlinedrea.com/social-media-sales-funnel This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Chances are you're already using a digital platform like Facebook or Instagram to build your business, but if you haven't considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer's buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin! In this podcast episode, we share: What you should understand about Pinterest before using it as a tool to grow your business The power of having a strong visual strategy The value of understanding your client's perspective & the problem they're trying to solve How Pinterest fits in with your digital marketing strategy Advice for using Google Analytics to determine what Pins you should create The difference between using Pinterest for services vs. products Why it's a good idea to Pin your Podcast on Pinterest How videos on Pinterest can increase brand awareness What Promoted Pins are and how they can benefit your business Details about Cara's "Pinterest Powerup" membership program Memorable Quotes: "Pinterest is not another portfolio for your products or services." "Key words get you found, graphics get you clicked." "Start with the smart data of what matters most to your audience and what they are looking at first." "The earlier you can get Pins up on Pinterest, the better." "If you've got a Facebook ads strategy, you've got to be doing Pinterest at the same time…" Meet Cara Chace: Cara Chace is the creator of Pinterest PowerUp, a Pinterest marketing membership, and the owner of Chase Digital, a Pinterest Marketing Agency. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a world-wide band. Since then, she has gone on to discover what makes a fantastic digital marketing strategy for online entrepreneurs and loves to teach how Pinterest fits into that strategy. She loves nothing more than teaching to fellow business owners except maybe a good book and one more cup of coffee. Connect with Cara: https://www.carachace.com/pinterest-success-roadmap https://pinterest.com/carachace https://facebook.com/groups/pinterestrockstars https://instagram.com/carachace https://carachace.com/ Links Mentioned: https://www.carachace.com/blog/top-10-awesome-sales-funnels-for-products-on-pinterest This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how to leverage your current connections for referrals, and how LinkedIN can play a role in your entire sales and marketing strategy! In this podcast episode, we share: Victor's journey from being a lawyer to a sales consultant for entrepreneurs What makes someone good at sales The relationship of sales and marketing Advice for using LinkedIn to improve your sales and marketing The value of referrals and how to ask for targeted referrals from satisfied clients Suggestions for early-stage entrepreneurs to use networking for learning vs. pitching How thought leadership helps with the sales process Memorable Quotes: "Sales is scary but it's also critical to entrepreneurship and building any business." "The best thing you can do to be an effective salesperson is to be an effective listener." "It's important to have a good [LinkedIn] profile that accurately communicates the value you can deliver." "...It's much more targeted and much more effective than asking for an open-ended referral." "LinkedIn is part of the entire strategy." "If you don't have customers, your obsession should be 'I need to learn as much as I can about the market'." "The mindset shift of 'I'm not selling, I'm listening' is so valuable no matter where you are in the process." Meet Victor Adefuye: Victor is a creative and entrepreneurial sales professional with a passion for tackling big challenges. He founded Dana after seeing too many startups make the same mistakes around sales planning, hiring and management. Victor began his career as an attorney, where he developed his communication and presentation skills. He then leveraged these abilities in his first sales role at Northwestern Mutual, where he was recognized as one of the top young producers in the company. Subsequently, Victor joined the entrepreneurial world, serving as Co-Founder & President of WellnessRebates, VP of Business Development at Apex Leaders LLC, and as a sales consultant to various B2B startups. He is a graduate of Duke University and The George Washington University Law School. Connect with Victor: http://winningbydesign.com/ https://www.linkedin.com/in/victoradefuye/ Links Mentioned: https://onlinedrea.com/linkedin This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

LinkedIn is easily one of my favorite online platforms even though it's not your typical social media scene. Over the past couple of years, I've learned the power in leveraging LinkedIn as a way to boost your business and if you're ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020! In this podcast episode, I share: Reason #1: LinkedIn engagement is heating up while other platforms are fizzling out. Reason #2: LinkedIn isn't as crowded and allows you a higher chance of being seen and heard. Reason #3: LinkedIn is perfect if you serve other businesses in a B2B capacity. Reason #4: LinkedIn allows your content to actually get seen with less posts. Reason #5: LinkedIn gives you the opportunity to become a thought leader or influencer in your space by connecting with the right people. Reason #6: LinkedIn is a powerful lead generating machine and gets you the connections you want. Reason #7: LinkedIn provides a more professional mentality and space to grow your business in comparison to other platforms. Memorable Quotes: "If you're looking for a better way to connect with people, consider LinkedIn." "There's a good chance even if your audience isn't active on LinkedIn they may still see your activity like when you connect with them." "Building relationships with people who are actually paying attention to your content is so valuable this year and it's going to be the key, so going deeper not wider." Links Mentioned: https://onlinedrea.com/linkedin https://news.linkedin.com/about-us#statistics Episode 21: https://onlinedrea.com/021 Episode 75: https://onlinedrea.com/075 This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Perhaps you've decided 2020 is the year you finally start your own podcast, and if that's the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more! In this podcast episode, we share: How Travis transitioned from being a musician and audio engineer to podcasting How Travis uses Instagram to promote his businesses What audiograms are and why they're super beneficial to podcasters Travis' strategy for creating content for his online course How automation can save you time as an entrepreneur Advice for marketing your podcast by planning ahead Travis' powerful tip to connect with others using authentic Instagram Stories Details around Travis' "Shortcut to Podcasting" Course Memorable Quotes: "It all just kind of evolved through word of mouth. He told somebody who told somebody who told somebody, and now through word of mouth I'm producing 20 podcasts every week…" "You're using Instagram as a way to build that connection by giving away things for free." "Share a golden nugget—share the monumental goose-bump moment of your podcast—and people are more likely to be like 'I NEED to go check that out right now!'" "There is power in planning. If you can plan things, you're so much more likely to succeed." "We don't want to just see the highlight reel of your life...we want to see the real you." "It's very powerful...in this Instagrammable world we live in, where everyone is so curated, to show the good with the bad." Meet Travis Brown Travis Brown is a podcast editor and coach dedicated to helping business owners launch, grow, and monetize their podcasts. He has launched over 40 new podcasts for clients, edited over 1500 podcast episodes, and his clients have over 1.2 Million downloads. Connect with Travis: http://www.podcastbuddy.co/ https://www.instagram.com/podcastbuddy/ https://www.instagram.com/shortcuttopodcasting/ https://www.instagram.com/poddecks/ Links Mentioned: https://onlinedrea.com/linkedin https://onlinedrea.com/free https://www.shortcuttopodcasting.com/stp-savvy-social-school https://www.canva.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it's possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and her tips for virtual assistants who want to get started on social media! In this podcast episode, we share: What inspired Sandra to start Any Old Task How Sandra attracted bigger clients as a new entrepreneur Why Sandra hired a social media agency and how she applies what she learned to her current social media strategy Why Sandra decided to move her social media from an agency to in-house Suggestions for doing social media on your own and creating great content Tips for virtual assistants wanting to be a social media person for others What a virtual assistant does for clients and how to know if you need one for your business Why you should check out Sandra's "V.A. Studio" Memorable Quotes: "Once I really focused on rebranding my website and making sure my social media was on point and active, that's when I started getting the higher clients." "I love a good, consistent strategy. It's like working out; you have to be consistent with it in order for it to make any sense." "Get on some great mailings lists...because reading other people's good personality-infused, story-infused copy will help you do the same thing." "My biggest tip for any virtual assistant wanting to do social media for other people is not to call yourself a virtual assistant." Meet Sandra Booker: Sandra is an online business manager and founder of Any Old Task, a small but mighty group of passionate peeps who love getting stuff done and helping people run their business like a lean, but never mean, fightin' machine. In her (efficiently used) spare time, she teaches women how to get to $50K a year in their own virtual assistant practices, even if it's their first year in business. Her clients include familiar names like Tarzan Kay and Laura Belgray. She's received accolades in her community like the 40 Under 40 award and she's on a mission to help her clients generate the same kind of raving clients she enjoys in her own business. Click here to learn more about what a V.A. can do for you! Connect with Sandra: https://www.facebook.com/sandrabooker https://www.instagram.com/anyoldtask/ https://www.facebook.com/anyoldtaskca/ Links Mentioned: https://www.anyoldtask.ca/savvy https://www.thevastudio.com/register-free/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you've just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you're starting out, why some people fail before they even get started, her social media strategy and so much more! In this podcast episode, we share: What Luisa's work/life balance looked like when she decided to become an entrepreneur Luisa's trial and error approach to building her business Luisa's "3 X 15" rule for using her time as efficiently as possible How Luisa knew it was time to take the leap into entrepreneurship Luisa's favorite social media platforms to use for her business Tips for choosing a social media platform based on your industry Why it's important to remember it's about the audience, not you Details about Luisa's "Escape Velocity Plan" Memorable Quotes: "Because I focused on the things that actually mattered in the beginning of my business, it allowed me to be way more efficient with my time." "There is so much power in showing up and being able to provide VALUE." "The truth is, if you have no audience and you're posting nonstop to some place that no is visiting, it doesn't matter how good your content is." "That's when I realized —Oh now I've learned about my audience. Now I actually know how to speak to them." "You're going where your audience is but you're also leveraging the way that they prefer to consume content and starting with the end in mind, which is so powerful." About Luisa Zhou: Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their 9-5 and start their own six-figure plus business working for themselves. She's helped thousands of students launch businesses that generate anywhere from 30K to 100K in a matter of months. Her advice has also been featured in numerous publications including Forbes, Inc, Entrepreneur, Business Insider, and more. Connect with Luisa: http://luisazhou.com/ https://instagram.com/luisa.zhou http://facebook.com/luisazhoulive https://www.linkedin.com/in/luisazhou Freebie: http://luisazhou.com/gift Links Mentioned: https://onlinedrea.com/linkedin This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media