The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Even before this pandemic, social media could be a source of frustration and stress. I've had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients. I'm excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media again! In this podcast episode, I share: Positive and negative aspects of using social media as a business owner My experience of learning how to meditate with the Headspace app The benefits of a no-notification strategy and how to make it work for you Suggestions for approaching social media in a mindful way The power of approaching social media with more compassion Details about my new series "Social Media Unwind" Memorable Quotes: "We're all self-isolating because of coronavirus...there's almost a collective anxiety we can feel online." "After I started meditating, I was able to regulate my emotions around social media, how I approached my business and my life, and things just got better from there…" "I missed a few messages and I found out it was OKAY." "If you set yourself an intention for what you want to do with social media, the more likely you are to get it because you're able to name it." "Wrap everything in compassion...imagine a giant virtual hug you want to give to everybody." Links Mentioned: https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns https://www.headspace.com/science https://www.headspace.com/meditation/benefits http://socialmediaunwind.com This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever looked at your website's traffic data or insights of your social media and felt completely lost? You're definitely not alone if you've ever felt overwhelmed when trying to figure out what's bringing clients in and what isn't. Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketing funnel, how to understand marketing benchmarks, organic vs. paid social media strategies, and really breaks down how to look at your data with more confidence! In this podcast episode, we share: How Rita helps businesses understand their marketing metrics Advice for those new to marketing data and how to narrow your focus on one measurement Suggestions for how to ask questions when interpreting your marketing metrics 4 Metrics to consider: Awareness, Nurturing/Engagement, Sales, After-sale/Retention How to know if the answers you get from your data are good or need more attention How to find benchmarks for your specific business marketing needs What to look for regarding organic social traffic and creating goals in Google Analytics How Rita determines what clients she works with and how her passion impacts her decisions Memorable Quotes: "There's some sort of confidence that comes with once you know the numbers, then you feel more confident to move forward…" "Get really specific about the questions you want answered, and then specifically go look for the answer to that." "Focus on that one little piece and really dig into that, rather than trying to look at all your site traffic because that's not really where insightful metrics come from…" "When we're doing any sort of measurement, we're really looking for trends and patterns over time." "Measure yourself against yourself...it's the best way to improve." About Rita: Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions. Connect with Rita: Website Instagram Facebook LinkedIn Links Mentioned: https://onlinedrea.com/mentorship https://onlinedrea.com/crisis https://onlinedrea.com/whatworks This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson joins me to share her own digital journey and how she originally started in a completely different industry, her first launch of earning $1K, how she encourages her clients to create digital products, and more! In this podcast episode, we share: What led Keba to transition from being a hairdresser to a health coach with an online program What Keba's first launch looked like on Facebook and Instagram Other types of digital offerings Keba has promoted on Facebook and Instagram What Keba's posts look like when sharing her products or programs on social media Why Keba transitioned to a business coach Keba's process for approaching social media as a business coach The mindset shift Keba wants to offer those struggling in the coaching business Memorable Quotes: "I started sharing the story, and people started asking me for help." "If you come from a place of helpfulness, if you come from a place of excitement...those two things can't beat out any other sort of strategy because you've got to be excited about it and you've got to come from a place of actually helping people." "That was the beginning of becoming a digital creator and really understanding that you can take expertise and turn it into something that people buy." "When I post, I try to always tell a story in my captions." About Keba: Keba Richardson graduated from Georgia State University with a BA in Business Economics, and has spent over 4 years in the digital space as a holistic nutrition coach. In her time as a health coach, she leveraged the online space with online courses, digital programs, products, membership programs and more. Keba is now the founder and creative director of her own consulting agency Online Biz Wizards. Keba and her team specialize in online course creation, funnel building, automation, and digital marketing. Keba and her team help coaches and consultants turn their expertise into digital products so they can earn passive income, serve more people, make a greater impact, and enjoy more freedom in their businesses. Connect with Keba: Instagram LinkedIn Website Links Mentioned: https://kebarichardson.com/monetizeyourexpertise https://www.onlinedrea.com/crisis This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social distancing doesn't necessarily mean social isolation, and it certainly doesn't mean you should stop your business. More than ever, your audience needs you to connect with them in the most human way possible, so today, I discuss simple solutions on how to use your social media presence to show up and offer help where you can. In this podcast episode, I share: The need to be generous and genuine in your current offers Suggestions for asking people what they need Different ways to check in with others and with yourself Invitation to join a coaching session inside the Savvy Social School Encouragement to be the leader you're capable of being Memorable Quotes: "I want to take a moment to remind you to take care of yourself." "It's okay to go offline...there's a lot of information to process." "I want to stay informed but I don't want to be inundated." "You have to step up and be a leader and decide what's right for you and what's right for your business." "Don't disappear on your audience...this is an opportunity to connect as humans..." Links Mentioned: What Works: https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual https://drmichellemazur.com/2020/03/should-you-be-marketing-selling-during-a-pandemic.html Lacy Boggs Facebook: https://www.facebook.com/ghostbloggergb/ https://www.thepersuasionrevolution.com/ Loom: https://www.loom.com/blog/coronavirus-response Convertkit: https://convertkit.com/creator-fund This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don't always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more! In this podcast episode, we share: Why content marketing must be aligned with your business goals How Lacy used weekly Facebook Live videos to increase audience engagement Why doing your own thing can actually enhance your marketing strategy What shifts Lacy experienced in her business to become a leader How Lacy lets clients know CDA is a team effort Memorable Quotes: "Content marketing is useless if it isn't tied to your bigger business goals." "You're a leader in your industry. You wouldn't be a business owner if you weren't." "You don't have to follow the exact blueprint or formula that everyone else is doing in order to see success." "There's a huge space for quality and there's a huge space for personalization." About Lacy: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Connect with Lacy: Facebook Instagram LinkedIn Twitter Links Mentioned: https://lacyboggs.com/savvysocial This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It's easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I'm sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level! In this podcast episode, I explain the 10 ways listed below: Creates a custom-fit social media plan to your business Helps you understand and research your target market Provides hashtag and/or keyword optimization Designs tailor-made social media posts Writes social media captions in your brand's voice Schedules your posts to go out on time Manages social media comments and messages Grows your audience by finding potential clients/customers/readers/listeners Creates reports that showcase your progress Aligns your social media with your overall marketing goals Memorable Quotes: "A social media strategist requires minimal guidance...you're paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan..." "Your social media strategy is your plan for success." "It shouldn't sound like a complete stranger has taken over your business. It should sound like YOU." "Consistency is the most important thing when it comes to measuring results on social media." "A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals." Links Mentioned: New Mentorship Program https://onlinedrea.com/mentorship This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they're excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understand Facebook's rules about messenger marketing, and tools for having a successful messenger marketing strategy! In this podcast episode, we share: How Chrystabelle got interested in messenger marketing What a messenger bot is and how it works Examples of how messenger marketing has brought Chrystabelle success How messenger bots increase engagement with your audience Advice for where to start when beginning your own messenger marketing strategy Tips for using Facebook messenger marketing When businesses should consider using a messenger bot Recommendations for marketers wanting to add messenger bots to their suite of services Memorable Quotes: "Messenger bots bring back a lot of personalization back into marketing…" "Facebook messenger marketing in general is one of the best ways to move your audience from your social media or your list into messenger, and then convert them using engagements." "Once you know your goal, then you can start looking into the different tools that allow you to build these chat bots." About Chrystabelle: Chrystabelle is the founder of Chrys Media where she helps high-ticket service providers engage their audience and scale up their business with Messenger marketing. She has been featured on Thinkific, Buffer, The Business Hour podcast, and has spoken at conferences such as Social Media Day Houston. Originally from Singapore, she now runs her messenger marketing agency online while traveling the world. Connect with Chrystabelle: https://www.instagram.com/thisischrystan/ https://www.facebook.com/thisischrystan https://twitter.com/thisischrystan https://www.linkedin.com/in/chrys-tan/ Links Mentioned: https://www.hackyouronlinebusiness.com/ https://chrysmedia.com/strategycall This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more! In this podcast episode, we share: Recommendations for outlining your marketing plan or sales funnel Questions to help determine what's working for you and what isn't The value of knowing your audience's fears and giving them permission to be human Tips for putting your client at the center of your stories to seed your expertise The importance of illustrating what you offer to your ideal client Suggestions for how to take a break from social media Why connecting with your audience is invaluable Details about Kyla's Uncomplicated Marketing Academy Memorable Quotes: "Give yourself permission to be where you're at. You don't have to be everywhere at once. Make it as simple as possible." "Get curious about one place and figure out what's working for you there." "How can I bring more empathy to my content and how can I demonstrate my expertise?" "...It's just connecting on a human level, and sometimes we forget, when it comes to marketing, there's a lot of human-ness in it." "The outside of your business should match the inside of your business." About Kyla: Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She's spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She's also a toddler mom, and her family's breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that's NOT asking too much.) Connect with Kyla: https://www.instagram.com/kylaroma https://www.twitter.com/kylaroma https://www.kylaroma.com/ Freebie: Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business. Links Mentioned: https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

When you think about PR, you might think it's only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business! In this podcast episode, we share: How Brittney started her own PR business Advice for business owners to grow their connections with others through social media Tips and tricks for getting PR and positioning yourself as an expert in your field Suggestions for leveraging your PR through social media Simple strategies to boost your online profiles to increase your credibility Why you shouldn't buy followers for your social media accounts Details about Brittney's "HARO: How to Help a Reporter Out" Tool Memorable Quotes: "Interact with the people you feel like would be your friends. It doesn't have to be you talking about your business." "Human to human connection is so important!" "You never know who knows who...sharing is a simple thing." "You never know who's landing on your social media profiles so you want to have this all-encompassing look at who you are to a new person." "Instagram highlights are built for new people to look at what you've been talking about." "The point of PR is to get your message out in front of more people." Meet Brittney Lynn Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize. Brittney has landed clients in Glamour, Brit & Co, Bustle, BuzzFeed, PopSugar to name a few. She's based in Dallas, Texas with her husband and pup. Connect with Brittney: http://brittneyllynn.com/ http://instagram.com/brittneyllynn http://facebook.com/brittneyllynndotcom http://twitter.com/brittneyllynn https://www.linkedin.com/in/brittneylynn/ Links Mentioned: HARO: https://brittneyllynn.com/haro/ The PR Prompt: https://brittneyllynn.com/theprprompt https://brittneyllynn.com/andrea-jones-on-being-intentional-social-media-and-how-to-work-with-the-algorithm-instead-of-beating-it/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If a picture's worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience's attention, especially when you share a promotion on social media. Learn the ABC's of writing a good social media caption and how to leave your audience wanting more! In this podcast episode, I share: The 3 W's for Promoting on Social Media: What do you sell, Who is it for, Why does it matter The ABC's of a Good Social Media Caption: Attention grabber, Benefit statement, Call to action Tips for success at writing social media captions Memorable Quotes: "How can you slow your audience from scrolling?" "Your reader/follower has to click on 'read more' or 'view more'...so give them a reason to do so!" "Your message should be memorable like a commercial jingle." Links Mentioned: https://onlinedrea.com/free This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media