The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

We've all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn't mean it has a clear message. Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making your posts look pretty! In this podcast episode, we share: What inspired Christi to shift her social media strategy to include more participation in groups Christi's process for creating connections on social media How design and social media work together What to consider when creating your social media designs 4 Principles of a design that sells: attractive, compelling, clear, easy Suggestions for hiring your own designer Details about Christi's free assessment for your sales page Memorable Quotes: "I always think of those social media posts as something that is often like that first impression you're making to people." "A lot of people think consistent means it has to look the same. And it doesn't have to look the same, it just has to have the same vibe of your brand throughout all of your touchpoints with your target audience." "If someone's looking at your post for the very first time and has never seen any of your content before, they should get it." "You definitely want to err on the side of clear vs. cute. People have short attention spans and if they don't understand something, they'll just move on." About Christi: Christi Cooper is the designer and creative strategist behind Cooper & Heart Creative where she works with service and education focused businesses to help them up-level their brands by creating sales pages, websites & branding they LOVE so they can feel confident, connect with their people, and make more sales. Connect with Christi: Website Instagram Facebook Links Mentioned: Free Sales Page Assessment Tool to Maximize Your Conversions Onlinedrea.com/102 This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether you're an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need to reach the audience you want to serve most. Lee Chaix McDonough explains how she used Facebook Groups to build her business, how she launched her podcast on social media, her approach to social media and how that difference helps her stand out, and why service and empathy always come first! In this podcast episode, we share: How Lee's Facebook Group helped build her business and connection to her audience The challenges and successes Lee has experienced using a Facebook Group How Lee used an email opt-in to grow her initial Facebook Group Advice for growing your online presence and credibility by using Facebook Groups How Lee planned the launch for her podcast and what happened post launch Lee's social media strategy and what tools she uses to plan her posts How Lee nurtures her online community Advice for navigating clients who need 1:1 work vs. direct messages Details about Lee's Coaching Superpower Quiz Memorable Quotes: "What really made a difference for me is when I decided it's time for me to use social media as a way to connect...and not just find clients but actually connect with people." "Show up and serve. Be generous with your knowledge. People will trust you and they'll follow up for more." "I find Instagram Stories is a great way to share in-the-moment-things so you can keep your posts a little more curated, a little more planned." "Once you've served first and then you go towards the sale, for me it's an aligned approach to it." About Lee: Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a membership site for intuitive, heart-centered coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon book, ACT On Your Business. After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited continuing coach education for intuitive, heart-centered coaches. Her Coach with Clarity® framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives. Lee lives in North Carolina with her husband, two sons, and her pug Phineas. Connect with Lee: Website Instagram Facebook LinkedIn Links Mentioned: Discover Your Coaching Superpower Quiz Onlinedrea.com/101 This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I'm excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers! In this podcast episode, I share: What challenges my business has overcome during COVID-19 Advice and recommendations for scheduling and posting Instagram Stories Where to focus marketing efforts when you have fewer resources What social media platform works best for service based companies Suggestions for how to advertising your podcast as entertainment vs. education Tips for making your social media content workflow more efficient What's up with Facebook Business Page algorithms and advice about boosting ads Advice for showing up fully present and letting go of FOMO Memorable Quotes: "The work I've been doing for the past 6 years has been laying the foundation for this moment." "Your audience will come to you and will find your posts as long as you are consistent." "Make sure your current connections are nurtured...ask a lot of questions and don't just ask one time." "Show up with humanity instead of focusing on being perfect." "When thinking about your workflow, start with one piece at a time." "Focus on who's in front of you and what's in front of you." Links Mentioned: OnlineDrea YouTube Mindfulness: The Marketing Tip Nobody Talks About Is Video Really All That Powerful in 2020? Planning Your Social Media Strategy A Quick Formula for Writing a Promotional Social Media Caption The Social Media Sales Funnel 7 Reasons Why You Should Choose LinkedIn Marketing in 2020 How to Pivot Your Social Media Messaging How to Organize Your Social Media Content Using AirTable This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great sales copy and landing pages, a solid social media strategy, a launch strategy, and so much more. Thankfully, companies like The Launching Guild exist and can help you focus on doing what you love most. Tasha Booth joins me and shares why she decided to separate her brands, how she plans and executes launches for herself and her clients, tips for showing up on social media during and after a launch, and the power of planning ahead so you don't feel overwhelmed by doing all the things for your online business! In this podcast episode, we share: What it means to be an online business manager and why you need one Why Tasha finally separated her coaching business from her agency business Tasha's process for moving her social media from shared to separate accounts How Tasha's team plans posts for multiple social accounts The different growth strategies used for each of Tasha's brands What metrics Tasha considers when analyzing a post's performance What steps help prepare for a launch so you can show up 100% present Recommended time frame for planning your launch Tips for using your social media stories to increase excitement during your launch Advice for anyone struggling to show up on Instagram Stories How Tasha uses social media after the launch wraps to stay connected to her audience Key roles needed to help streamline your online business needs so you can have a successful launch Details about "How She Did That" podcast and how Tasha uses social media to promote each episode and follow up with her audience Memorable Quotes: "The key to success with any campaign...you want to make sure you're touching on key events, key dates, key launch elements...you have to plan ahead a little bit." "We like to keep it super simple...nobody likes complicated." "I want them to do something with the post and not just be like 'Oh, that was nice'." "I like to ask 'What are the things people need to know or learn before they're ready to say yes to my offer?' and I backtrack from the date of the launch." "Don't disappear on your audience. Keep showing up." "As creators, we put so much energy into creating the thing that we forget sometimes WE NEED TO KEEP TALKING ABOUT IT…" About Tasha: Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an 'ordinary' life on someone else's terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she's leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the 'How She Did That' podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she's not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer. Connect with Tasha: Website Instagram Facebook The Launch Guild Website The Launch Guild Instagram The Launch Guild Facebook Links Mentioned: OnlineDrea YouTube Channel Social Media Success Framework—Free Course This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

COVID19 has created a lot of uncertainty for small business owners. However, it's very possible to find strategies that boost your brand's social media presence even as you navigate the constant changes each day seems to bring. Garrett Woods from Fullscreen explains the different trends we're seeing in social media growth, some predictions for how platforms like TikTok will develop, how users are turning to private messaging on social media, the power of organic connections, and more! In this podcast episode, we share: How COVID19 has changed how people consume media Current social media trends and long term implications Whether TikTok is here to stay or just having a moment The growth of private messaging apps on social media How marketers and small business owners can approach data sensitivity issues Recommendations for information sources to understand how the social media space is changing Details about Fullscreen's Free Social Media Playbook Memorable Quotes: "You always see these platforms steal from the playbooks of other platforms in terms of what's working…" "Data privacy needs to be front and center...it's here to stay." "Lead with your organic strategies and it will help inform your paid strategies without the need for deeper level data tactics." "Organically, what are people watching right now that you've posted? What are they engaging with from your catalogue? How can that inform your 'go forward' strategy?" About Garrett: Understanding the zeitgeist and shifting purposes of social platforms takes an understanding of how our culture is shifting, knowing why that is, and what that means for how we connect with one another in new, but oftentimes fun and entertaining ways. As the Associate Director of Platforms at Fullscreen -- one of LA's largest and well known social-first agencies -- Garret Woods is tasked with just that, while also identifying ways that brands fit into the narrative. With a background in production and film, he now manages Fullscreen's Brand Group social platform relationships and works to unlock all that is possible on social for our brand clients, in this ever changing -- but exciting space. Connect with Garrett: Website Instagram Facebook LinkedIn Links Mentioned: Savvy Social Free Resource: Crisis Captions eMarketer Online Digital Information Source Article Behind the Numbers: eMarketer Podcast Fullscreen Freebie: Small Business Social Media Playbook This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As our dependency on the digital world increases, it's important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing? Dr. Saksham Sharda from Outgrow.co joins me to shed light on some of the best ways to collect data from your social media followers and how to use that data to create more interactive content, like quizzes and polls, that'll make your people want to stick around and recognize what you have to offer! In this podcast episode, we share: How Outgrow supports social media content and marketing Why user engagement is so important How to integrate widgets, apps, etc. to your marketing strategy Benefits of using interactive content for small business owners How to protect users' privacy and data Common misconceptions about social media Example of how to use a widget to get email addresses or other valuable data Memorable Quotes: "That's the counterbalance to being so digital and tech-focused...we don't want to feel like a number, we don't want to feel like people don't get us and don't understand our needs." "Keep your customers engaged with your content by providing a personalized value like yourself…" "I would rather you spend all your research for 2 weeks producing something of real value than actually trying to post something every day or once a week." "There's a lot of social noise because of social media...everyone just wants to be noticed and that makes it hard to be noticed." "There's so much clutter online and what's going to catch the user's eye is info-graphically presented data..." About Saksham: Dr. Saksham Sharda specialises in data collection, analysis, filtering, and transfer by the means of interactive, cultural, and trending widgets. Interactive experiences designed by him have been featured on ProductHunt, TrendHunter, TechCrunch, NetVibes, FactoryBerlin, Digimarcon World Silicon Valley, and at The European Affiliate Summit. Connect with Saksham: Website LinkedIn Instagram Facebook Twitter Links Mentioned: Example of Widget for Lead Generation Social Media Success Framework — Free Course This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you're a solopreneur trying to do it all or just now thinking about starting your online business, today's episode is full of super helpful advice to get your business where you want it to be. Keri White joins me and explains how to be proactive instead of reactive, the power of coaching and getting support, how she plans ahead for social media content, what creating a "good" brand really looks like, why collaboration and consistency are key to growing your business, and more! In this podcast episode, we share: The power of mindset and having a coach What made Keri realize she needed a social media manager Keri's process for creating content for her brand Suggestions for professional branding shoots Advice for creating a brand online that looks good without being perfect The power of using videos for your business How Keri's team balances social media and daily work by planning ahead How to handle negativity as your online business grows Memorable Quotes: "Of course you can take great photos, it is instant---Instagram, but then having a message behind it, having a purpose, relating to people...I saw how I could use it for my business." "A lot of people struggle with that balance of you want to look polished but you want to be authentic, you want to put out great content but you don't want to be too scheduled or curated." "You're getting two people when you have a great photo and a great caption." "The reason behind using videos...is that people get to know you before they meet you…...they know you, they like you, they trust you." "Bottom line is, it's not about me. It's about getting the content out there and helping people...let go of the judgment and just post it." "It's not really rejection, it's just steps to more massive success." About Keri: It was an early understanding of the California lifestyle and broad worldview that gave Keri the ability to adapt and relate to a diverse roster of clients during her 15 year career in real estate. Keri's longtime passion for real estate developed out of a desire for connecting people to the things that they love. Careful guidance, patience and persistence are trademarks that have allowed Keri to consistently deliver to her clients needs, time after time. Her clients remain the number one priority and she offers a high level of energy to grow and maintain lasting relationships, while bringing careful attention to every step of the process; from obtaining the trust of the client, getting the offer through, to negotiating the deal with a successful closing. Keri's clients benefit from the network of agents at The Agency, its culture and global reach as well as her extended relationships with a remarkable team of educated Realtors, experienced Escrow and Title Officers, skilled Mortgage Lenders, and an efficient office staff in order to make sure every client's need is satisfied. Email: keri@keriwhite.com and pr@societygal.org Connect with Keri: Website Instagram Facebook Facebook Team Page LinkedIn This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Every time you click play on a YouTube tutorial or a product review video, you're increasing engagement for someone else's business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you're still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020! In this podcast episode, I share: What consumers say about when, how, and why they watch videos How video ads impact consumers and why YouTube is outpacing Facebook Ads How videos can be used as learning tools that influence purchasing decisions The power of mobile-friendly videos and videos with captions My personal theory about using videos to capture attention Realistic suggestions for creating quality video content without feeling overwhelmed How I plan to use video for my own business Important information about Facebook's latest update How the Savvy Social School offers support as you navigate using video to grow your business Memorable Quotes: "When we're looking at video and it's effectiveness, I want to know what consumers say about video. I want to see that data." "As consumers, [Instagram Story ads] don't feel as intrusive as other ads; the content being created there is native to the stories; it looks like an Instagram Story." "If you think about how you interact with video content, even if you don't click like or leave a comment or anything, just by looking at that content, you're telling the algorithm that content is more valuable than the static images around it." "Focus on creating quality work that actually captures the attention of your audience, and spend more time on that quality work than creating quantities of posts that people aren't engaging with." "It wasn't polished, it wasn't perfect, but it got the top engagement of the month because I just kind of showed up as I was." Links Mentioned: 3 Part Video Series on YouTube Demonstrating Headliner Video Marketing Statistics and What Brands Need to Know Social Video Trends Consumer Report 2020 Video Marketing Statistics about Videos As Learning Tools The Latest on Facebook Video and Mobile Device Trend Digital Discovery Case Study about Using Video Captions Facebook Announcement: Messenger Rooms, Facebook & Instagram Live, & More! This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you're feeling unsure if Facebook ads are for you or you're ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you're even ready for ads, and how Facebook ads are kind of like Viagra if you're eager to give your business a boost! In this podcast episode, we share: Claire's experience working with Facebook ads and starting her own ads service What to consider before you start spending money on Facebook ads Two types of spending on ads: Money and Time Ad types that are great for beginners Tips for podcasters to leverage ads to get more listeners Recommendations for tools to set up and manage ads Caution for those ready to run ads for clients Advice for anyone ready to start using Facebook ads or offering it as a service Memorable Quotes: "...You should only spend money on ads when you're already making money in your business..." "If you're not closing the sales calls that you're having, there might be a messaging issue or a pain point thing you haven't identified, ads aren't really going to fix that." "Facebook ads are like Viagra; they're definitely going to give you a lift but they're not gonna make you good in bed." "If you have the money to spend on ads, great! But realize you might be spending it just to get the data and not to get results." "People can come with this idea of putting in a dollar and getting two back every time, and that just isn't always the case." About Claire: Claire Pelletreau is a Facebook and Instagram ad consultant, teacher and conversion optimization expert. She spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she'll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast. Connect with Claire: Get Paid Podcast Website Instagram Facebook LinkedIn Twitter Links Mentioned: FREE 5 Facebook Ads Webinar Absolute FB Ads Course This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don't feel 100% ready. Kira Hug knows what it's like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don't know what to post on social media! In this podcast episode, we share: How Kira first got into copywriting and her journey as a business owner The story behind Kira's Copywriter Club Kira's strategy for building a thriving Facebook community Kira's approach for posting and creating conversations within her Facebook group How copywriters can use social media to share their knowledge with others Advice for how to create posts people will care about Memorable Quotes: "It was saying YES and not knowing how to do everything, either." "Once you taste what community can do for you professionally, you want more of it." "It started with being really strategic of who we invited, then creating a safe space, creating conversations that people cared about, and creating this resource that just didn't exist in the way we saw it." "If you show up in a way that helps you connect with another individual, it opens up so much more opportunity for you." About Kira: Kira is the co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. On top of all that, Kira is also a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners package their 'weird' following her signature Weird Trifecta Framework™. In a previous life, Kira was an art major and worked with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits. Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches. Connect with Kira: http://www.thecopywriterclub.com/ Links Mentioned: https://www.facebook.com/groups/thecopywriterclub/ http://thecopywriterclub.com/savvysocial This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media