The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Every time you click play on a YouTube tutorial or a product review video, you're increasing engagement for someone else's business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you're still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020! In this podcast episode, I share: What consumers say about when, how, and why they watch videos How video ads impact consumers and why YouTube is outpacing Facebook Ads How videos can be used as learning tools that influence purchasing decisions The power of mobile-friendly videos and videos with captions My personal theory about using videos to capture attention Realistic suggestions for creating quality video content without feeling overwhelmed How I plan to use video for my own business Important information about Facebook's latest update How the Savvy Social School offers support as you navigate using video to grow your business Memorable Quotes: "When we're looking at video and it's effectiveness, I want to know what consumers say about video. I want to see that data." "As consumers, [Instagram Story ads] don't feel as intrusive as other ads; the content being created there is native to the stories; it looks like an Instagram Story." "If you think about how you interact with video content, even if you don't click like or leave a comment or anything, just by looking at that content, you're telling the algorithm that content is more valuable than the static images around it." "Focus on creating quality work that actually captures the attention of your audience, and spend more time on that quality work than creating quantities of posts that people aren't engaging with." "It wasn't polished, it wasn't perfect, but it got the top engagement of the month because I just kind of showed up as I was." Links Mentioned: 3 Part Video Series on YouTube Demonstrating Headliner Video Marketing Statistics and What Brands Need to Know Social Video Trends Consumer Report 2020 Video Marketing Statistics about Videos As Learning Tools The Latest on Facebook Video and Mobile Device Trend Digital Discovery Case Study about Using Video Captions Facebook Announcement: Messenger Rooms, Facebook & Instagram Live, & More! This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you're feeling unsure if Facebook ads are for you or you're ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you're even ready for ads, and how Facebook ads are kind of like Viagra if you're eager to give your business a boost! In this podcast episode, we share: Claire's experience working with Facebook ads and starting her own ads service What to consider before you start spending money on Facebook ads Two types of spending on ads: Money and Time Ad types that are great for beginners Tips for podcasters to leverage ads to get more listeners Recommendations for tools to set up and manage ads Caution for those ready to run ads for clients Advice for anyone ready to start using Facebook ads or offering it as a service Memorable Quotes: "...You should only spend money on ads when you're already making money in your business..." "If you're not closing the sales calls that you're having, there might be a messaging issue or a pain point thing you haven't identified, ads aren't really going to fix that." "Facebook ads are like Viagra; they're definitely going to give you a lift but they're not gonna make you good in bed." "If you have the money to spend on ads, great! But realize you might be spending it just to get the data and not to get results." "People can come with this idea of putting in a dollar and getting two back every time, and that just isn't always the case." About Claire: Claire Pelletreau is a Facebook and Instagram ad consultant, teacher and conversion optimization expert. She spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she'll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast. Connect with Claire: Get Paid Podcast Website Instagram Facebook LinkedIn Twitter Links Mentioned: FREE 5 Facebook Ads Webinar Absolute FB Ads Course This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don't feel 100% ready. Kira Hug knows what it's like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don't know what to post on social media! In this podcast episode, we share: How Kira first got into copywriting and her journey as a business owner The story behind Kira's Copywriter Club Kira's strategy for building a thriving Facebook community Kira's approach for posting and creating conversations within her Facebook group How copywriters can use social media to share their knowledge with others Advice for how to create posts people will care about Memorable Quotes: "It was saying YES and not knowing how to do everything, either." "Once you taste what community can do for you professionally, you want more of it." "It started with being really strategic of who we invited, then creating a safe space, creating conversations that people cared about, and creating this resource that just didn't exist in the way we saw it." "If you show up in a way that helps you connect with another individual, it opens up so much more opportunity for you." About Kira: Kira is the co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. On top of all that, Kira is also a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners package their 'weird' following her signature Weird Trifecta Framework™. In a previous life, Kira was an art major and worked with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits. Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches. Connect with Kira: http://www.thecopywriterclub.com/ Links Mentioned: https://www.facebook.com/groups/thecopywriterclub/ http://thecopywriterclub.com/savvysocial This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Even before this pandemic, social media could be a source of frustration and stress. I've had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients. I'm excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media again! In this podcast episode, I share: Positive and negative aspects of using social media as a business owner My experience of learning how to meditate with the Headspace app The benefits of a no-notification strategy and how to make it work for you Suggestions for approaching social media in a mindful way The power of approaching social media with more compassion Details about my new series "Social Media Unwind" Memorable Quotes: "We're all self-isolating because of coronavirus...there's almost a collective anxiety we can feel online." "After I started meditating, I was able to regulate my emotions around social media, how I approached my business and my life, and things just got better from there…" "I missed a few messages and I found out it was OKAY." "If you set yourself an intention for what you want to do with social media, the more likely you are to get it because you're able to name it." "Wrap everything in compassion...imagine a giant virtual hug you want to give to everybody." Links Mentioned: https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns https://www.headspace.com/science https://www.headspace.com/meditation/benefits http://socialmediaunwind.com This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever looked at your website's traffic data or insights of your social media and felt completely lost? You're definitely not alone if you've ever felt overwhelmed when trying to figure out what's bringing clients in and what isn't. Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketing funnel, how to understand marketing benchmarks, organic vs. paid social media strategies, and really breaks down how to look at your data with more confidence! In this podcast episode, we share: How Rita helps businesses understand their marketing metrics Advice for those new to marketing data and how to narrow your focus on one measurement Suggestions for how to ask questions when interpreting your marketing metrics 4 Metrics to consider: Awareness, Nurturing/Engagement, Sales, After-sale/Retention How to know if the answers you get from your data are good or need more attention How to find benchmarks for your specific business marketing needs What to look for regarding organic social traffic and creating goals in Google Analytics How Rita determines what clients she works with and how her passion impacts her decisions Memorable Quotes: "There's some sort of confidence that comes with once you know the numbers, then you feel more confident to move forward…" "Get really specific about the questions you want answered, and then specifically go look for the answer to that." "Focus on that one little piece and really dig into that, rather than trying to look at all your site traffic because that's not really where insightful metrics come from…" "When we're doing any sort of measurement, we're really looking for trends and patterns over time." "Measure yourself against yourself...it's the best way to improve." About Rita: Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions. Connect with Rita: Website Instagram Facebook LinkedIn Links Mentioned: https://onlinedrea.com/mentorship https://onlinedrea.com/crisis https://onlinedrea.com/whatworks This Episode Is Made Possible By: Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson joins me to share her own digital journey and how she originally started in a completely different industry, her first launch of earning $1K, how she encourages her clients to create digital products, and more! In this podcast episode, we share: What led Keba to transition from being a hairdresser to a health coach with an online program What Keba's first launch looked like on Facebook and Instagram Other types of digital offerings Keba has promoted on Facebook and Instagram What Keba's posts look like when sharing her products or programs on social media Why Keba transitioned to a business coach Keba's process for approaching social media as a business coach The mindset shift Keba wants to offer those struggling in the coaching business Memorable Quotes: "I started sharing the story, and people started asking me for help." "If you come from a place of helpfulness, if you come from a place of excitement...those two things can't beat out any other sort of strategy because you've got to be excited about it and you've got to come from a place of actually helping people." "That was the beginning of becoming a digital creator and really understanding that you can take expertise and turn it into something that people buy." "When I post, I try to always tell a story in my captions." About Keba: Keba Richardson graduated from Georgia State University with a BA in Business Economics, and has spent over 4 years in the digital space as a holistic nutrition coach. In her time as a health coach, she leveraged the online space with online courses, digital programs, products, membership programs and more. Keba is now the founder and creative director of her own consulting agency Online Biz Wizards. Keba and her team specialize in online course creation, funnel building, automation, and digital marketing. Keba and her team help coaches and consultants turn their expertise into digital products so they can earn passive income, serve more people, make a greater impact, and enjoy more freedom in their businesses. Connect with Keba: Instagram LinkedIn Website Links Mentioned: https://kebarichardson.com/monetizeyourexpertise https://www.onlinedrea.com/crisis This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social distancing doesn't necessarily mean social isolation, and it certainly doesn't mean you should stop your business. More than ever, your audience needs you to connect with them in the most human way possible, so today, I discuss simple solutions on how to use your social media presence to show up and offer help where you can. In this podcast episode, I share: The need to be generous and genuine in your current offers Suggestions for asking people what they need Different ways to check in with others and with yourself Invitation to join a coaching session inside the Savvy Social School Encouragement to be the leader you're capable of being Memorable Quotes: "I want to take a moment to remind you to take care of yourself." "It's okay to go offline...there's a lot of information to process." "I want to stay informed but I don't want to be inundated." "You have to step up and be a leader and decide what's right for you and what's right for your business." "Don't disappear on your audience...this is an opportunity to connect as humans..." Links Mentioned: What Works: https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual https://drmichellemazur.com/2020/03/should-you-be-marketing-selling-during-a-pandemic.html Lacy Boggs Facebook: https://www.facebook.com/ghostbloggergb/ https://www.thepersuasionrevolution.com/ Loom: https://www.loom.com/blog/coronavirus-response Convertkit: https://convertkit.com/creator-fund This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don't always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more! In this podcast episode, we share: Why content marketing must be aligned with your business goals How Lacy used weekly Facebook Live videos to increase audience engagement Why doing your own thing can actually enhance your marketing strategy What shifts Lacy experienced in her business to become a leader How Lacy lets clients know CDA is a team effort Memorable Quotes: "Content marketing is useless if it isn't tied to your bigger business goals." "You're a leader in your industry. You wouldn't be a business owner if you weren't." "You don't have to follow the exact blueprint or formula that everyone else is doing in order to see success." "There's a huge space for quality and there's a huge space for personalization." About Lacy: Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. Connect with Lacy: Facebook Instagram LinkedIn Twitter Links Mentioned: https://lacyboggs.com/savvysocial This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It's easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I'm sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level! In this podcast episode, I explain the 10 ways listed below: Creates a custom-fit social media plan to your business Helps you understand and research your target market Provides hashtag and/or keyword optimization Designs tailor-made social media posts Writes social media captions in your brand's voice Schedules your posts to go out on time Manages social media comments and messages Grows your audience by finding potential clients/customers/readers/listeners Creates reports that showcase your progress Aligns your social media with your overall marketing goals Memorable Quotes: "A social media strategist requires minimal guidance...you're paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan..." "Your social media strategy is your plan for success." "It shouldn't sound like a complete stranger has taken over your business. It should sound like YOU." "Consistency is the most important thing when it comes to measuring results on social media." "A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals." Links Mentioned: New Mentorship Program https://onlinedrea.com/mentorship This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they're excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understand Facebook's rules about messenger marketing, and tools for having a successful messenger marketing strategy! In this podcast episode, we share: How Chrystabelle got interested in messenger marketing What a messenger bot is and how it works Examples of how messenger marketing has brought Chrystabelle success How messenger bots increase engagement with your audience Advice for where to start when beginning your own messenger marketing strategy Tips for using Facebook messenger marketing When businesses should consider using a messenger bot Recommendations for marketers wanting to add messenger bots to their suite of services Memorable Quotes: "Messenger bots bring back a lot of personalization back into marketing…" "Facebook messenger marketing in general is one of the best ways to move your audience from your social media or your list into messenger, and then convert them using engagements." "Once you know your goal, then you can start looking into the different tools that allow you to build these chat bots." About Chrystabelle: Chrystabelle is the founder of Chrys Media where she helps high-ticket service providers engage their audience and scale up their business with Messenger marketing. She has been featured on Thinkific, Buffer, The Business Hour podcast, and has spoken at conferences such as Social Media Day Houston. Originally from Singapore, she now runs her messenger marketing agency online while traveling the world. Connect with Chrystabelle: https://www.instagram.com/thisischrystan/ https://www.facebook.com/thisischrystan https://twitter.com/thisischrystan https://www.linkedin.com/in/chrys-tan/ Links Mentioned: https://www.hackyouronlinebusiness.com/ https://chrysmedia.com/strategycall This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media