The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours! In this podcast episode, I share: Pros of having multiple Instagram accounts Cons of managing multiple Instagram accounts Scenarios of why you might consider multiple business Instagram accounts Memorable Quotes: "By separating those Instagram accounts, you can really cater content to those specific people." "When you're looking at the cons of having multiple Instagram accounts, you're looking at DOUBLE the content." "Keep that one personal brand and give yourself the space to explore other things under that personal brand." Links Mentioned: Savvy Social School OnlineDrea YouTube Channel This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether your business provides done-for-you-services or coaching and consulting packages, Facebook Groups present a surefire way to connect with potential clients already looking for what you have to offer! Alma Bradford experienced phenomenal success by leveraging Facebook Groups and explains how to decide if you should join more Facebook Groups or start your own, how to encourage more engagement in your group, ways to monetize and manage your group, the power of being clear with your clients and community, and more! In this podcast episode, we share: Strategies for joining other Facebook Groups vs. Creating your own Facebook Group Advice for monetizing your Facebook Group by using it as a lead magnet 2 Ways to build engagement in your Facebook Group: Be clear and create conversations How to know if your Facebook Group is working for your audience Tips for moderating your Facebook Group The importance of being clear about your purpose, niche, and ideal client when creating your Facebook Group Recommendations for using videos in a Facebook Group to connect with your ideal client Memorable Quotes: "Focus on what really matters, which is building your foundation and talking to potential clients." "Your Facebook Group is a lead magnet—you would offer a free download, a free template, a free training, free video…" "The more niched your group is, the more engaged it will be." "You have to think about your Facebook Group as a business; it is a part of your business and treat it like that. You don't want to go in there and just give away free content…everything has to be very strategic." About Alma: Alma Bradford is a business strategist for female consultants in the B2B space. She specializes in helping marketing consultants scale through social selling. Connect with Alma: Website Instagram Facebook Group This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social media's not going anywhere anytime soon so why not leverage the most popular platforms to build the business you've been dreaming about? Gertrude "Gee" Nonterah knows what it's like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social media content strategy, and how to find and grow an audience that's already looking for you! In this podcast episode, we share: How Gee used social media to drive traffic to her first blog Why Gee believes in creating searchable content for YouTube Suggestions for creating relevant videos that will boost your audience How Gee shares her content on social media using thumbnails Other types of content Gee posts on social media Why consistent content and providing value can help build your business Memorable Quotes: "With freelancing, you don't need a crowd, you don't need a social media following. You just need a client, or 2 or 3, to make a full time income..." "When you're doing a service...it doesn't stop after you get the client. You have to show up and deliver and continue serving them." "I talk about searchable content but it doesn't mean non-searchable video content isn't relevant, either." "I wind up creating content around my content to drive people into that funnel so that they ultimately find my paid products." About Gee: Gee Nonterah is a former registered nurse and medical scientist turned freelancer writer, author and online content creator. Gee is the host of the Create & Prosper Show, a podcast that helps aspiring writers create stellar content and build profitable businesses. She is the host of the YouTube channel of the same name (Create & Prosper) that now has 1400 subscribers. Gee started blogging in 2014 as a way to chronicle her journey to financial freedom using online business and succeeded in using the blog and social media to build a successful freelance content creation business from scratch. When she is not creating client content, her own content or writing books, Gee enjoys a good spy movie. Connect with Gee: Website LinkedIn Instagram YouTube Links Mentioned: Freebie: Free first chapter of Gee's new book, Win At Freelance Writing vidIQ TubeBuddy This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve! In this podcast episode, I share: How to know if you're making calls with an employee mindset or boss mindset My 5 Point Sales Call Strategy: 1- Guide the Call 2- Ask Questions 3- Position Yourself as an Expert 4- Allow for Follow Up Questions 5- Ask for the Sale Details about my new Mentorship Program and my secret goal for social media managers Memorable Quotes: "I want you to show up to these calls with a boss mindset and not an employee mindset." "You are a boss. You own a business. You are not an employee...when you show up like a boss, you're setting yourself up for success…" "Make sure you get that answer and that response on the call...that will save you tons of time and also give you the opportunity to speak to their objections…" Links Mentioned: Mentorship Program for Social Media Managers OnlineDrea YouTube Channel This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more! In this podcast episode, we share: How Kendra used Facebook groups to grow her business Kendra's approach to posting on social media Why providing value for your clients is so necessary Kendra's strategy for attracting new clients on Instagram What Kendra has learned by using curated and personal posts on Instagram Stories Advice for photographers using social media to build a new business Details about Kendra's Free Marketing Guide and Business Builders Membership Memorable Quotes: "I'm big on the idea of giving more than what I'm asking for in return." "I want my ideal client that's watching me on social media to feel like she's connected to me and to feel that she's getting something of value and that I'm not just selling to her all the time." "I've noticed that the more I post to Stories, the more people are following me, the more people are interacting with my feed content, and the more people are viewing my Stories, so it's just that consistency that's really helpful." About Kendra: Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable. Connect with Kendra: Website Instagram Facebook Links Mentioned: Girl Means Business Free Marketing Guide Business Builders Membership This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That's the power of conversion copy. Chances are if you need to increase your business's profit, you need to up your conversion copy game. Prerna Malik joins me to discuss what conversion copy is, her "4 S" strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more! In this podcast episode, we share: What conversion copywriting entails and why it's different from content writing The 4 S Formula: Stories, Scenes, Sage, Sales Prerna's approach to social media Different ways to research in order to write conversion copy Details about the Profits on Tap Incubator Memorable Quotes: "Content writing engages and educates; copywriting engages, educates, and empowers you to purchase." "Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don't just turn it into sales media instead of social media." "I'm not pitching—I'm just talking about what I'm working on." "Even if you don't have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…" About Prerna: Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets. When she isn't helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini. Connect with Prerna: Content Bistro Website Instagram Facebook Twitter Links Mentioned: Profits on Tap Incubator: Free Masterclass for Service Businesses OnlineDrea YouTube Channel This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I recently posted insightful tips I wish I'd known when I first started my business, and now I'm adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you! In this podcast episode, I share: The benefits of using online tools for your business Favorite online tools for branding Recommended online tools for project management Which online tools are great for delivering your services Memorable Quotes: "I found that over time, I was able to get ahead a lot faster by investing in some of these tools." "Time equals money, so if I'm not spending time fiddling around with something, I'm spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business." "My clients love that I'm using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I'm able to deliver a seamless product and a seamless client experience." Links Mentioned: Free Business Building Blueprint for Social Media Managers OnlineDrea YouTube Channel Branding Tools: Bluehost Web Host Face Bluchic Project Management Tools: Asana Toggl Paypal Dubsado Zoom GSuite Slack Service Delivery Tools: Canva AirTable Google Docs / Google Spreadsheets Traject Social Facebook Creator Studio Kapwing This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Can you believe we're halfway through 2020? Is your business where you want it to be? Whether you're just getting started or want to take your business to the next level, check out these 8 super helpful tips that I wish I'd followed when I began my own social media business! In this podcast episode, I share: 1: Start with your WHY 2: Choose an angle: It doesn't have to be a niche! 3: Dive in with both feet 4: Practice copywriting 5: Focus on reporting and strategy 6: Hire a mentor 7: Talk more about what you're doing 8: Collaborate, connect, and partner with others Memorable Quotes: "If I were to start today, I would choose an angle: niche, platform, or service." "Sometimes you have to just DO in order to learn. There's no greater tool than doing." "Become so valuable to your clients that they cannot imagine their business running without you. Become a habit in someone's life. Become their go-to resource. Become embeddable." "Having a mentor is like turning up the speed dial on your success." "Get out there and talk about it: You never know who you know." "Connect with other people who have the same clients you have but are not your competitors." Links Mentioned: Free Business Building Blueprint for Social Media Managers Free Birds Podcast Buddy This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng Fitzpatrick visits with me to discuss what diversity, equity, and inclusion means for digital businesses, why self-awareness is crucial to changing systemic racism, how to co-create space for your community to share experiences, the power of asking "tell me more" and how to have necessary conversations so we can keep moving forward together! In this podcast episode, we share: What diversity and inclusion means for digital business owners Recommendations for how to be more aware of the internal work we all need to do Advice for how to share with transparency and accountability How to lower the cost for people in your community to speak up The power of asking questions and the "tell me more" method Memorable Quotes: "When we're talking about systems of oppression, we're not just talking about what's visible but about what's invisible…" "Inclusion is really where everyone feels not just that they belong, but they really feel valued for the uniqueness they bring to the table." "I do believe the work has to start with ourselves and looking at what assumptions we're making, about who we're talking to, who's even in our social networks, what voices we're hearing, what perspectives we're hearing, what media we are consuming…" "Speak from your own healing while also centering on the most impacted." "It really centers on actually not trying to educate or convince someone but really speaking for yourself." About Alethea: Alethea Cheng Fitzpatrick is Principal and Founder of Co-Creating Inclusion, a diversity, equity, and inclusion firm with a focus on shifting culture and driving equity through strategic consulting, leadership & team development, workshop facilitation, and business integration. Her mission is to help people, teams, and organizations create culture transformation through inclusion and belonging in order to co-create the conditions where all can thrive and do their best and most fulfilling work. Alethea is in her element when she has the opportunity to impact all aspects of an organization through an integrated approach that leverages her ability to deal with ambiguity while driving the work forward. She holds a Diversity and Inclusion Certificate from Cornell University, and is an MBTI Certified Practitioner and certified leadership coach. Her clients include corporate as well as non-profit organizations and private clients across a variety of industries. Alethea started her career as an architect with a BArch from Pratt Institute, and she spent almost 20 years managing workplace strategy and corporate headquarters projects for major global brands. Born and brought up in the UK, Alethea lives in Brooklyn with her husband and her 8 and 11 year old boys. Connect with Alethea: LinkedIn Co-Creating Inclusion Website Request a Consult with Co-Creating Inclusion Links Mentioned: Freebie: http://dismantlingwhitesupremacy.com For my personal reflections on confronting the truth about white supremacy, sign up for 30 Days of Courage, a series of 30 daily emails followed by weekly reflections. This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you noticed Facebook's latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges. For this episode, I'm sharing Lesson 1 from Module 8 of the Savvy Social School's new Facebook Savvy Course. I discuss important questions that'll help you determine if you're truly ready to create your own free Facebook Group, the pros and cons of free Facebook Groups, and why it's okay to think twice before you become the admin of a new Facebook Group community! In this podcast episode, I share: Questions to consider before you start a free Facebook Group My advice if you need to rethink your Facebook strategy The pros and cons of starting a free Facebook Group Details about the Facebook Savvy Course and Savvy Social School Memorable Quotes: "I know some of you want to keep your business and your personal life separate but that can be a challenge with Facebook Groups." "Ask yourself this question: If I started a Facebook Group today, do I have enough influence to get 100 members?" "It does take time and energy to nurture a free community." "Facebook is prioritizing Group content right now...they're going to show that post in the feed more so than a Facebook Page post…" Links Mentioned: OnlineDrea YouTube Channel Social Media Success Framework—Free Course This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media