It’s easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I’m sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level! 

In this podcast episode, I explain the 10 ways listed below: 

1. Creates a custom-fit social media plan to your business 
2. Helps you understand and research your target market
3. Provides hashtag and/or keyword optimization
4. Designs tailor-made social media posts  
5. Writes social media captions in your brand’s voice
6. Schedules your posts to go out on time 
7. Manages social media comments and messages
8. Grows your audience by finding potential clients/customers/readers/listeners
9. Creates reports that showcase your progress 
10. Aligns your social media with your overall marketing goals

Memorable Quotes:

• “A social media strategist requires minimal guidance...you’re paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan...”
• “Your social media strategy is your plan for success.”
• “It shouldn’t sound like a complete stranger has taken over your business. It should sound like YOU.”
• “Consistency is the most important thing when it comes to measuring results on social media.”
• “A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals.” 

Links Mentioned:

New Mentorship Program

https://onlinedrea.com/mentorship

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media