The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you're leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now! In this podcast episode, I share: Why you want to start with the end in mind when building your social media strategy The power of knowing your preferences and creating a balance for your social media strategy 4 Stages of Social Media Success Framework: Stage 1 = Build 3 W's: What do you sell? Who is it for? Why does it matter? Focusing on the transformation you offer Understanding next steps, lead magnets, sales funnels, and your last step for clients What your digital brain entails and why it's important for your business Stage 2 = Create Foundational Content 5 Pillars of Content Helpful Savvy Social Podcast episodes about posting, scheduling, captions Stage 3 = Grow Savvy Engagement Growth Recipe: Liking, Commenting, Follow, Direct Message Tips for networking and starting genuine conversations on social media How to make the most of your time on social media Stage 4 = Accelerate Paid advertising Facebook Groups and whether or not to create your own Leveraging other networks to build collaborations Podcast Guesting opportunities Outsourcing your social media Memorable Quotes: "When we look at other people's social media accounts, we see the tree and we don't see the seed they started with." "Social media is nutrients for our business; it's something we have to keep doing." "Whether you have a product or service—whatever your offer is—focus on the transformation." "Your digital brain is where your concepts live." "A good rule of thumb is if you wouldn't say it to someone randomly in Starbucks, don't say it on social media." Links Mentioned: Get 100 Followers in 10 Days Challenge My Agency Vista Profile OnlineDrea YouTube Channel Free Course: Social Media Success Framework Episode 83—Writing Promotional Social Media Captions Episode 70—Planning Your Social Media Posts Episode 103—Pros and Cons of Starting a Facebook Group Trello Asana This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take center stage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

When's the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki Rausch breaks down how to treat social media as a conversation, the power of asking specific questions on social media, how to convert engagement into sales, and why saying goodbye to some people means welcoming those who are truly ready to work with you! In this podcast episode, we share: Why Nikki believes "Creating Curiosity" is a crucial step in the sales process Different strategies for increasing engagement on social media How conversations on social media and specific questions can lead to sales The value of relationships and putting the client first Why it's okay to NOT chase clients and how Nikki attracts new clients to build her list What to avoid when trying to connect with your ideal client Details about Nikki's Free E-Book: Closing the Sale Memorable Quotes: "A lot of people on social media do a lot of talking at people instead of talking WITH and I truly believe a sales conversation should be a "with conversation" and not an "at conversation." "If it's apparent that I do have a solution for them, then I'm going to ask for their permission before I just start selling, and say: Based on what you've shared, I do have a sense that this class might be a good fit for you, are you interested to learn more about it?" "Relationship first, repertoire always—that to me is putting the client first." "Bless and release those people who are not gonna buy from you or just aren't ready yet. And that's okay—there are still ways for them to stay engaged with you, you're still connected on social media, they're still on your list." "Ask questions instead of telling people what you know about them." About Nikki: After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of "selling" into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. When she's not helping business owners move their clients along the 'Selling Staircase', Nikki enjoys taking in all the beauty that living in the Pacific Northwest affords her. Connect with Nikki: Facebook Podcast Website Instagram LinkedIn Twitter YouTube Links Mentioned: Free E-Book—Closing the Sale: Simple Tips to Increase Your Confidence This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again! In this podcast episode, we share: What to consider when creating your brand strategy How to translate your brand identity into social media content Amanda's goals for her social media strategy 4 Levels of marketing your business: attract, community, convert, loyalty Amanda's YouTube strategy and favorite tools for optimizing her videos for searches How Amanda nurtures her Facebook community Amanda's approach for boosting engagement on Live videos Why Amanda focuses more on Instagram stories vs. posts What tasks Amanda outsources for her social media strategy Amanda's favorite part of her service "Launch Strategy" Details about Insider Emails and special offerings for Amanda's community Memorable Quotes: "Your brand design is only one gear to this big puzzle." "Remember: People are not seeing every single post you put out; they're not as involved in your brand as you are." "YouTube is a giant search engine and you want your videos to be found." "When it comes time to book clients or promote a course, these people are ready to go because I've given them so much and I've built such good relationships with them." About Amanda: Amanda is an award-winning website designer and brand strategist. She is also the founder and designer behind Carrylove Designs. Amanda is passionate about strategic design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly. Connect with Amanda: Website YouTube Instagram Facebook Links Mentioned: Free Insider Branding, Website, and Marketing Tips Sunny Lenarduzzi TubeBuddy vidIQ Planoly This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours! In this podcast episode, I share: Pros of having multiple Instagram accounts Cons of managing multiple Instagram accounts Scenarios of why you might consider multiple business Instagram accounts Memorable Quotes: "By separating those Instagram accounts, you can really cater content to those specific people." "When you're looking at the cons of having multiple Instagram accounts, you're looking at DOUBLE the content." "Keep that one personal brand and give yourself the space to explore other things under that personal brand." Links Mentioned: Savvy Social School OnlineDrea YouTube Channel This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whether your business provides done-for-you-services or coaching and consulting packages, Facebook Groups present a surefire way to connect with potential clients already looking for what you have to offer! Alma Bradford experienced phenomenal success by leveraging Facebook Groups and explains how to decide if you should join more Facebook Groups or start your own, how to encourage more engagement in your group, ways to monetize and manage your group, the power of being clear with your clients and community, and more! In this podcast episode, we share: Strategies for joining other Facebook Groups vs. Creating your own Facebook Group Advice for monetizing your Facebook Group by using it as a lead magnet 2 Ways to build engagement in your Facebook Group: Be clear and create conversations How to know if your Facebook Group is working for your audience Tips for moderating your Facebook Group The importance of being clear about your purpose, niche, and ideal client when creating your Facebook Group Recommendations for using videos in a Facebook Group to connect with your ideal client Memorable Quotes: "Focus on what really matters, which is building your foundation and talking to potential clients." "Your Facebook Group is a lead magnet—you would offer a free download, a free template, a free training, free video…" "The more niched your group is, the more engaged it will be." "You have to think about your Facebook Group as a business; it is a part of your business and treat it like that. You don't want to go in there and just give away free content…everything has to be very strategic." About Alma: Alma Bradford is a business strategist for female consultants in the B2B space. She specializes in helping marketing consultants scale through social selling. Connect with Alma: Website Instagram Facebook Group This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social media's not going anywhere anytime soon so why not leverage the most popular platforms to build the business you've been dreaming about? Gertrude "Gee" Nonterah knows what it's like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social media content strategy, and how to find and grow an audience that's already looking for you! In this podcast episode, we share: How Gee used social media to drive traffic to her first blog Why Gee believes in creating searchable content for YouTube Suggestions for creating relevant videos that will boost your audience How Gee shares her content on social media using thumbnails Other types of content Gee posts on social media Why consistent content and providing value can help build your business Memorable Quotes: "With freelancing, you don't need a crowd, you don't need a social media following. You just need a client, or 2 or 3, to make a full time income..." "When you're doing a service...it doesn't stop after you get the client. You have to show up and deliver and continue serving them." "I talk about searchable content but it doesn't mean non-searchable video content isn't relevant, either." "I wind up creating content around my content to drive people into that funnel so that they ultimately find my paid products." About Gee: Gee Nonterah is a former registered nurse and medical scientist turned freelancer writer, author and online content creator. Gee is the host of the Create & Prosper Show, a podcast that helps aspiring writers create stellar content and build profitable businesses. She is the host of the YouTube channel of the same name (Create & Prosper) that now has 1400 subscribers. Gee started blogging in 2014 as a way to chronicle her journey to financial freedom using online business and succeeded in using the blog and social media to build a successful freelance content creation business from scratch. When she is not creating client content, her own content or writing books, Gee enjoys a good spy movie. Connect with Gee: Website LinkedIn Instagram YouTube Links Mentioned: Freebie: Free first chapter of Gee's new book, Win At Freelance Writing vidIQ TubeBuddy This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve! In this podcast episode, I share: How to know if you're making calls with an employee mindset or boss mindset My 5 Point Sales Call Strategy: 1- Guide the Call 2- Ask Questions 3- Position Yourself as an Expert 4- Allow for Follow Up Questions 5- Ask for the Sale Details about my new Mentorship Program and my secret goal for social media managers Memorable Quotes: "I want you to show up to these calls with a boss mindset and not an employee mindset." "You are a boss. You own a business. You are not an employee...when you show up like a boss, you're setting yourself up for success…" "Make sure you get that answer and that response on the call...that will save you tons of time and also give you the opportunity to speak to their objections…" Links Mentioned: Mentorship Program for Social Media Managers OnlineDrea YouTube Channel This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more! In this podcast episode, we share: How Kendra used Facebook groups to grow her business Kendra's approach to posting on social media Why providing value for your clients is so necessary Kendra's strategy for attracting new clients on Instagram What Kendra has learned by using curated and personal posts on Instagram Stories Advice for photographers using social media to build a new business Details about Kendra's Free Marketing Guide and Business Builders Membership Memorable Quotes: "I'm big on the idea of giving more than what I'm asking for in return." "I want my ideal client that's watching me on social media to feel like she's connected to me and to feel that she's getting something of value and that I'm not just selling to her all the time." "I've noticed that the more I post to Stories, the more people are following me, the more people are interacting with my feed content, and the more people are viewing my Stories, so it's just that consistency that's really helpful." About Kendra: Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable. Connect with Kendra: Website Instagram Facebook Links Mentioned: Girl Means Business Free Marketing Guide Business Builders Membership This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That's the power of conversion copy. Chances are if you need to increase your business's profit, you need to up your conversion copy game. Prerna Malik joins me to discuss what conversion copy is, her "4 S" strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more! In this podcast episode, we share: What conversion copywriting entails and why it's different from content writing The 4 S Formula: Stories, Scenes, Sage, Sales Prerna's approach to social media Different ways to research in order to write conversion copy Details about the Profits on Tap Incubator Memorable Quotes: "Content writing engages and educates; copywriting engages, educates, and empowers you to purchase." "Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don't just turn it into sales media instead of social media." "I'm not pitching—I'm just talking about what I'm working on." "Even if you don't have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…" About Prerna: Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets. When she isn't helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini. Connect with Prerna: Content Bistro Website Instagram Facebook Twitter Links Mentioned: Profits on Tap Incubator: Free Masterclass for Service Businesses OnlineDrea YouTube Channel This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I recently posted insightful tips I wish I'd known when I first started my business, and now I'm adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you! In this podcast episode, I share: The benefits of using online tools for your business Favorite online tools for branding Recommended online tools for project management Which online tools are great for delivering your services Memorable Quotes: "I found that over time, I was able to get ahead a lot faster by investing in some of these tools." "Time equals money, so if I'm not spending time fiddling around with something, I'm spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business." "My clients love that I'm using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I'm able to deliver a seamless product and a seamless client experience." Links Mentioned: Free Business Building Blueprint for Social Media Managers OnlineDrea YouTube Channel Branding Tools: Bluehost Web Host Face Bluchic Project Management Tools: Asana Toggl Paypal Dubsado Zoom GSuite Slack Service Delivery Tools: Canva AirTable Google Docs / Google Spreadsheets Traject Social Facebook Creator Studio Kapwing This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media