The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

It's no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it's not too late to take steps now to weather whatever storm the 2020 election brings! Listen in and learn why it's important to prepare yourself for the emotions that will follow the election, establish boundaries that will create structure for your business, and how to face any election drama that comes your way with eyes wide open and tools in place to stay intentional and ready to keep moving forward! In this podcast episode, I share: How business owners and content creators can handle the divisiveness of the US election The power of being prepared to handle the emotions of others on social media Details about different opportunities to help emotionally prepare for the election Advice for giving yourself grace and tightening your boundaries on social media to address problems and keep growing your business Memorable Quotes: "I love social media; I love the opportunity it provides for connecting with people who I would have never met." "Go into it with a full understanding of what's going on: we can't deny it or ignore it...we have to deal with the emotions on social media." "If you are going into a situation where it was emotionally draining, give yourself 10 minutes to process that instead of ignoring it." "Be intentional about your reasons for even being on social media in the first place." Links Mentioned: Social Media Unwind Meditation for Anxiety during the Election This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you're not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what's not working, and so much more! In this podcast episode, we share: Why metrics matter in social media 3 Key areas of the customer journey: awareness, engagement, buying decisions Advice digging into the data and taking action based on what you learn Suggestions for how to test your metrics Tools to help organize your data tracking How to know when you're ready to build out a dashboard for your data Memorable Quotes: "When you know what you need to do in order to hit that launch, and have milestones that lead to that—you have so much more power, you have so much more control, and that's when you get so much satisfaction." "Take very focused action and look at how the rest of the puzzle pieces react to that." "You get a dashboard...and instead of only looking at numbers, you look at a visual representation of your funnel and you can clearly see what parts are working...and then there is no overwhelm because you know what needs to be fixed…" "Take a step back and see what you can subtract. It hurts a little bit to remove things that aren't working but it's important for the growth of the business." About Natasha: Natasha Vorompiova is a metrics whisperer and the founder of Systemsrock. She determines the 1% that will make a 99% difference in their business. Natasha optimizes her clients' measurement marketing system so that they have surgical precision over their marketing and can adjust the dials to get to 7 or 8 figures with less hassle and guesswork. By partnering with her, Natasha's clients grow their businesses in an intentional, predictable way and have certainty in what tomorrow holds. Connect with Natasha: Website Facebook Links Mentioned: Systems Rock Dashboard Example: Funnel Control Panel Freebie Special Gift: Recording of the Social Media Sales Funnel Masterclass This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Just because your business uses social media to connect with clients, doesn't mean it has to feel like a business only in it for the money. Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business! In this podcast episode, we share: Why Maggie's personal life philosophy mirrors her approach to business Maggie's reason for choosing Instagram as her go-to social media platform Common practices social media has normalized even though they're not best practices Suggestions for having clear, transparent, and BS-free marketing The benefits of a no-BS business approach Maggie's experience with Instagram Reels and content strategy for Instagram Stories Memorable Quotes: "I created this brand and I know there's room for my voice in the market." "A count-down timer...is not necessary when you do your marketing in a way that's ethical, and thoughtful and builds real relationships." "Observing what's happening in real-time for you and your audience or a trend you're seeing, and then pulling in past content can really save you a lot of time." "I just want people to get paid. And do it in a way that's ethical and we can all go to bed and sleep at night and feel good about what we're doing in the world!" About Maggie: Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with consultants, creatives and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She's the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com. Connect with Maggie: Website Instagram Links Mentioned: Freebie: Doubling Your Freelance Income Maggie's article -The Dark Side of Online Business Rachael Kay Albers (RKA) This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesses are thriving while others are still trying to figure out this new digital market space. Thankfully, social media can help foster the connection local businesses need to stay relevant and ready for clients in the virtual world. If you've been wondering how local businesses can promote offers on social media, how local businesses can stand out and add variety, what your audience members really want to see, and how to get more people to engage with your content, check out the 3 things to know when creating a social media strategy for local businesses! In this podcast episode, I share: 3 Things to Know When Creating A Social Media Strategy for Local Businesses Know who you are. 3 W's: What do you sell? Who is it for? What does it matter? What's different for you? So what? Why would people care? Know how to connect with your current followers. Learn to speak their language and be the expert they need What are they looking for you to say? What do they want from you? Create content based on what your audience tells you they want Repeat your offers, keep talking about what you're doing locally, invite your followers to join Know how to expand virtually to meet new people. Leverage social media by engaging as yourself or using your business page or profile Consider paid advertising strategies like Facebook Ads to get in front of the right people in your area Memorable Quotes: "One thing that's become very clear during this pandemic is that digital marketing is more powerful now than it ever was." "We as a people are looking to our local businesses to become leaders in the digital space." "As a local business, now's the time to get online." "Figure out your core differentiator—what makes you stand out from all of the other local businesses?" Links Mentioned: Episode 30: 6 Ways to Simplify Your Social Media Strategy (5 Pillars of Content) Social Media for Local Business Workshop on October 21st This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf from Fanbooster joins me to share how Traject did just that: survived the shift from Social Report to Traject Social and now Fanbooster, how they managed to keep going after losing vital Instagram functionality, why transparency and communication with customers will always be a top priority, and how being "customer-obsessed" can help gain the trust you need from clients as you navigate social media together! In this podcast episode, we share: Why transparency is so important with clients and employees The power of open office hours and hosting 1:1 conversations with clients Advice for how to become customer-obsessed and give customers what they really want What's next for Fanbooster and what isn't Suggestion for building a posting schedule and marking your posts as evergreen Memorable Quotes: "We really invest a lot of time into creating face to face ways that our customers feel like they have a voice." "I would really encourage any other social media management platform to take that time, to really understand how the customers are using it, and have those conversations with them…" "As someone who's an agency owner and teaches other people who are budding social-preneurs, I think that tools like these are great to have in our back pocket." About Anna: Anna Dievendorf is the Marketing Manager across all brands in the Traject family. She's focused on creating valuable content for her fellow marketers, and engaging with the marketers who rely on the Traject tools through social media, emails, blogs, and webinars. Connect with Anna: Traject LinkedIn Mentioned on this Episode: Coupon code: Savvy - 50% off your first month of Fanbooster membership! This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks down what he's been doing on social media, what he recommends for his clients, different ways you can reuse LinkedIn and Facebook Live content to reach a larger audience, and how to market it in a way that makes implementation fast and easy for your clients! In this podcast episode, we share: How Joe created podcast episodes from LinkedIn groups Joe's process for creating and packaging valuable content ready to sell Advice for finding the content your audience wants and growing your network Experimentation mindset vs. Pass/Fail mindset Joe's approach for creating FB Live content and how to strategically repurpose content Joe's strategy for outsourcing his social media The difference between responding as a brand vs. a solopreneur The benefits of using Doodly videos Details about Joe's Podcast Launch School Memorable Quotes: "...It's a difference between an information gap versus an implementation gap; to implement, it's speed..it's not whether or not the info's there; it's let's get some speed going here and tell you what to do." "You should never be on a social media that you hate. Start with social media you enjoy." "The more we can set aggressive boundaries on our schedule, the more we can get done." "Fall in love with the pain and the people before you pitch the product." About Joe: Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes, Joe is a rising star in the speaking world! Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger. Connect with Joe: Website Instagram Facebook Twitter Links Mentioned: Freebie: over 30 resources (including guides, e-books, checklists, etc.) to help users start, grow, and scale their private practices. Doodly Podcast Launch School This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Ever feel like you're showing up in all the social media scenes but you're still not booking as many clients as you want or your business isn't growing like you thought it would? Matt Johnson shares the power of narrowing your niche, how to create impact with a small audience, why he focuses on only one social media channel, and how the "no new content" strategy can create the engagement you're looking for! In this podcast episode, we share: Why your podcast and business must be aligned if you want to experience growth The 3 Stages of Influence and the power of being "known" The difference between pursuing the few vs. the many in your niche How to reach people online in a world where organic reach is dropping How to build your business with engaging content without creating new content Matt's approach for growing and nurturing his audience and repurposing content Advice for staying focused on the people you're serving Memorable Quotes: "The 3 Stages of Influence are get seen, get noticed, and get known." "Don't go after the mainstream. Find one thing that you can offer to the highest end of the market, go directly to them, work with them until you make it work, and then package it and go start selling it to other people." "If you're not going to be engaged somewhere, you might as well not show up there with content. There's nothing is wrong with you, but if you don't show up and engage, that's what's wrong." "There are certain things only YOU can do." "The best business to be in is the one people are asking you to start." About Matt: Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous. Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia. Connect with Matt: Website MicroFamous Community Facebook LinkedIn Links Mentioned: Free MicroFamous Book This Episode Is Made Possible By: Fan Booster by Traject: Social media management should be social. Let us do the heavy lifting so you can engage with your fans and create a supportive community for your client's brand. Traject Social: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you're leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now! In this podcast episode, I share: Why you want to start with the end in mind when building your social media strategy The power of knowing your preferences and creating a balance for your social media strategy 4 Stages of Social Media Success Framework: Stage 1 = Build 3 W's: What do you sell? Who is it for? Why does it matter? Focusing on the transformation you offer Understanding next steps, lead magnets, sales funnels, and your last step for clients What your digital brain entails and why it's important for your business Stage 2 = Create Foundational Content 5 Pillars of Content Helpful Savvy Social Podcast episodes about posting, scheduling, captions Stage 3 = Grow Savvy Engagement Growth Recipe: Liking, Commenting, Follow, Direct Message Tips for networking and starting genuine conversations on social media How to make the most of your time on social media Stage 4 = Accelerate Paid advertising Facebook Groups and whether or not to create your own Leveraging other networks to build collaborations Podcast Guesting opportunities Outsourcing your social media Memorable Quotes: "When we look at other people's social media accounts, we see the tree and we don't see the seed they started with." "Social media is nutrients for our business; it's something we have to keep doing." "Whether you have a product or service—whatever your offer is—focus on the transformation." "Your digital brain is where your concepts live." "A good rule of thumb is if you wouldn't say it to someone randomly in Starbucks, don't say it on social media." Links Mentioned: Get 100 Followers in 10 Days Challenge My Agency Vista Profile OnlineDrea YouTube Channel Free Course: Social Media Success Framework Episode 83—Writing Promotional Social Media Captions Episode 70—Planning Your Social Media Posts Episode 103—Pros and Cons of Starting a Facebook Group Trello Asana This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take center stage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

When's the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki Rausch breaks down how to treat social media as a conversation, the power of asking specific questions on social media, how to convert engagement into sales, and why saying goodbye to some people means welcoming those who are truly ready to work with you! In this podcast episode, we share: Why Nikki believes "Creating Curiosity" is a crucial step in the sales process Different strategies for increasing engagement on social media How conversations on social media and specific questions can lead to sales The value of relationships and putting the client first Why it's okay to NOT chase clients and how Nikki attracts new clients to build her list What to avoid when trying to connect with your ideal client Details about Nikki's Free E-Book: Closing the Sale Memorable Quotes: "A lot of people on social media do a lot of talking at people instead of talking WITH and I truly believe a sales conversation should be a "with conversation" and not an "at conversation." "If it's apparent that I do have a solution for them, then I'm going to ask for their permission before I just start selling, and say: Based on what you've shared, I do have a sense that this class might be a good fit for you, are you interested to learn more about it?" "Relationship first, repertoire always—that to me is putting the client first." "Bless and release those people who are not gonna buy from you or just aren't ready yet. And that's okay—there are still ways for them to stay engaged with you, you're still connected on social media, they're still on your list." "Ask questions instead of telling people what you know about them." About Nikki: After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of "selling" into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. When she's not helping business owners move their clients along the 'Selling Staircase', Nikki enjoys taking in all the beauty that living in the Pacific Northwest affords her. Connect with Nikki: Facebook Podcast Website Instagram LinkedIn Twitter YouTube Links Mentioned: Free E-Book—Closing the Sale: Simple Tips to Increase Your Confidence This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again! In this podcast episode, we share: What to consider when creating your brand strategy How to translate your brand identity into social media content Amanda's goals for her social media strategy 4 Levels of marketing your business: attract, community, convert, loyalty Amanda's YouTube strategy and favorite tools for optimizing her videos for searches How Amanda nurtures her Facebook community Amanda's approach for boosting engagement on Live videos Why Amanda focuses more on Instagram stories vs. posts What tasks Amanda outsources for her social media strategy Amanda's favorite part of her service "Launch Strategy" Details about Insider Emails and special offerings for Amanda's community Memorable Quotes: "Your brand design is only one gear to this big puzzle." "Remember: People are not seeing every single post you put out; they're not as involved in your brand as you are." "YouTube is a giant search engine and you want your videos to be found." "When it comes time to book clients or promote a course, these people are ready to go because I've given them so much and I've built such good relationships with them." About Amanda: Amanda is an award-winning website designer and brand strategist. She is also the founder and designer behind Carrylove Designs. Amanda is passionate about strategic design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly. Connect with Amanda: Website YouTube Instagram Facebook Links Mentioned: Free Insider Branding, Website, and Marketing Tips Sunny Lenarduzzi TubeBuddy vidIQ Planoly This Episode Is Made Possible By: Traject Social: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media