The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

It's the question on everyone's mind… Should I be using Instagram Reels in my business? Well, the answer isn't as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn't make much sense to get into Reels. So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important questions... In this episode of the podcast, I talk about: What the heck Instagram Reels is The differences between TikTok and Instagram Strategies vs Tactics The 3 key questions to consider before jumping into Reels for your business How Social Media Managers can apply this with clients. …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021: https://onlinedrea.com/linkedin Join us for our Instagram Reels Workshop with Libby Collett https://onlinedrea.com/reels Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/132

This month, we're talking all about LinkedIn and how we as marketers can leverage this platform in 2021. In this episode of the podcast, we talk about: How to get build your profile to attract the RIGHT people The best way to encourage engagement on LinkedIn What you should be focused on for LinkedIn Success …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin Memorable Quotes The best content is from your clients. Whatever your clients' challenges are...write about those. LinkedIn actually rewards dwell time. The longer someone is on your posts, they believe that the content is better so they will spread it further. You could have the best content, but if you're not triggering the algorithm, you're not going to get the views. About the Guest Paul Higgins is a High Performing Business Mentor, podcaster, and published author who helps 7 Figure Business Owners with Sales & Teams so they can BUILD LIVE & GIVE Website: https://paulhigginsmentoring.com 7-Figure Business Assessment: https://paulhigginsmentoring.com/assessment LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/ Twitter: https://twitter.com/PaulHiggins555 Facebook: https://www.facebook.com/Paulhigginsmentoring/ Instagram: https://www.instagram.com/paulhigginsmentoring/ Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/131

Over the past few years, I've seen my students and clients reach their goals faster and with less energy. ➡️ They're posting less and getting more results. ➡️ They're connecting with quality people (and they've left the vanity numbers behind). ➡️ They're having actual conversations with potential clients, collaborators, and partners. And this is all because of LinkedIn. In this episode of the podcast, I talk about: Some of the BIG changes LinkedIn made this year 7 reasons to consider LinkedIn Marketing in 2021 LinkedIn's stance on building community This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/130

Social media is changing rapidly and we're going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021? In this episode of the podcast, I talk about: What changes social media saw in 2020 A few predictions for what 2021 will look like How brands can stay relevant and fresh How my company is pivoting this year …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Resources Mentioned Episode 75: Social Media Marketing: 2020 Predictions & Trends - https://onlinedrea.com/075 Savvy Social School - http://savvysocialschool.com/ Thrive Mentorship Program - https://savvysocialschool.com/p/thrive Brittney Lynn - https://brittneyllynn.com/ Rachel Kay Albers - https://rkaink.com/

The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business? In today's episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. We talk about: How Sue landed on her niche How she's able to support her business by using her intuitive gifts How Sue's business has grown since joining the Mentorship Program …and more! About the Guest Sue Ellis-Saller is a tarot card slinging, energy wielding, angel loving spiritual advisor and marketing agent who helps Spiritual and Sensitive Entrepreneurs learn to love social media and make a bigger impact in the world. Sue loves to learn about and teach about social media, content marketing, spirituality, energy, manifestation, and making the world a better place. When Sue isn't studying mysticism or learning about social media marketing, she's laughing with her children, stretching, exploring the world with her husband, or trying to train her pups! Website: http://sueellissaller.com Instagram: http://www.instagram.com/sueellissaller Facebook: http://Facebook.com/susanellissaller Spiritual Business Basics Facebook Group: https://www.facebook.com/groups/spiritualbusinessbasics/ Resources Mentioned Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

Social media as a career barely excited 10 years ago. It's really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new? Today on the podcast, Leanne Knight shares her journey towards building a social media career. In this episode, we talk about: How Leanne transitioned from coding to social media Her advice for new social media managers Her path towards niching down Her experience developing boundaries in the Thrive Mentorship program …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint Memorable Quotes "People need [graphics] to express themselves or to promote their business." "We just have bad taste when we start out and how you get through that is just by practicing." "With everything that I'm doing, whether it's graphics or whether it's writing captions and things like that...I just need to do it." "Just because you know how to do it, it doesn't mean you have to be doing it." About the Guest Leanne is a graphic designer and social media manager with a passion for clear, simple communication. Her specialty is creating graphics for social media, so that business owners can have a professional and cohesive appearance. It is her mission to help purpose-driven entrepreneurs share their message on social media! Website: https://authenticvisionmedia.com How to Plan Your Social Media Content Freebie: https://authenticvisionmedia.com/guide/ Instagram: http://www.instagram.com/authentic.vision.media Facebook: http://www.facebook.com/authenticvisionmedia LinkedIn: https://www.linkedin.com/in/leanne-knight Resources Mentioned Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

As a business owner, it's important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together? In today's episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients. In this episode of the podcast, we talk about: Lyndsay's quarterly approach to editorial calendar planning Which marketing metrics relate to the different pieces of the funnel Why Lyndsay joined the mentorship program and how that's changed her business growth …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint Memorable Quotes "If you're a service-based business...you need to know if you're going to grow your business to hit your goals. Because you could grow in the wrong area and not actually hit your profits." "I think it's also important just to understand the customer or the client that you're working with and how often you need to be in front of them and how much." "It's so good to just pour into your business and be smart about it too, because...at the end of the day, [decide] which one's going to give you the most return on your investment and the most value." About the Guest Lyndsay Clements is the owner of Ellen Grace Marketing and is passionate about helping business owners grow their sales through solid marketing strategies and effective execution. She believes that consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out. Whether you're a new business looking for guidance or a thriving company looking to take marketing off your plate, Lyndsay's framework helps you eliminate the overwhelm and implement a custom strategy so you can reach your goals quickly. Website: https://ellengracemarketing.com/resources/ Instagram: https://www.instagram.com/ellengracemarketing/ Resources Mentioned Afton Negrea: https://www.aftonnegrea.com/ Rachel Rodgers' We Should All Be Millionaires: The Club: https://helloseven.co/club/ business building blueprint: onlinedrea.com/blueprint Loom: https://www.loom.com/ Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in turn, makes us feel less than. So how can we use our brains for good? And how can doing the work of improving our mindset help us be better business owners, marketers, and people? In this episode of the podcast, we talk about: The definition of mindset and why it's important How having a good mindset can improve your business How to show up on social media without judging ourselves Lana's natural gift of listening and understanding mindset issues How a 30 day live streaming challenge changed Lana's approach to social media This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint Memorable Quotes "If you don't have support and dealing with that vulnerability and all of the fear and the imposter syndrome as it comes up, then a lot of times you're blocked from moving forward and, and truly seeing the success." "Success is something that we strive for so much in our businesses that we put so much of our worth into it." "As you really live into your authentic self in your business and show up as your authentic self, it will seem less of a task and it will connect so much more with your audience." "One of the biggest conquers of fear is action. And so as you do it, more, those fears start to get tapped down." "There is no right or wrong way to do any of anything in your life. The right way is the way that's right for you." "You're not obligated to do anything that you do not want to do." About the Guest Lana Hernandez, owner of Vision to Decision, is a mindset and empowerment coach who guides her clients through the mindset triggers of the entrepreneurial journey. Using her intuitive gifts and 20+ years of corporate knowledge, Lana supports her clients as they navigate their mindset barriers so they can not only experience breakthroughs but also sustain empowered growth as they view and plan for success. Email: lana@visiontodecision.com Instagram Resources Mentioned Business Building Blueprint for Social Media Managers Confidence Coaching with Lana Hernandez - Savvy Social School Wayback Machine Thrive Mentorship Program

Sales funnels, marketing, and advertising are crucial to your business's success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don't need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want! In this podcast episode, we share: Why Jennifer views Facebook Ads as a tool and her approach for lead magnets The importance of understanding what your customer needs How Jennifer qualifies the right people and builds a deeper level of "know, like, and trust" Jennifer's strategy for retargeting ads Advice for being bold in your business and leaning into your authenticity Jennifer's choice to build a life and business around ease and doing what feels good How Jennifer maintains work-life balance as an agency owner Memorable Quotes: "At the end of the day, it's not about Facebook Ads. Facebook Ads is the tool—it's the means to an end." "You should always do what works for you, what feels good for you and what's been tested and proven to work." "You don't need to have years and years of experience and tons of case studies under your belt, people are always buying you...you already have everything you need to market yourself." About Jennifer: Jennifer Spivak is the CEO and Founder of #TEAMSPIVAK, a high-vibe Facebook Ads squad. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and smashing the patriarchy. Jennifer has been featured in Forbes, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York. Connect with Jennifer: Website Facebook Instagram This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

What's the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind. Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you're human just like them! In this podcast episode, we share: How Lynne uses client stories to create amazing content Lynne's approach of "foundational messaging" to promote consistency and clarity How to apply Lynne's story-telling structure to social media Lynne's social media journey and the support she's built for her brand Recommendations for how to bring storytelling to your marketing strategy Details about the Make Meaning Podcast Memorable Quotes: "Look for the meaning or purpose that drives the work you do every day, because that's where the human part of it is." "There has to be something in it for them...look at the mutual benefit which is in every marketing endeavor—there has to be something for me and something for you; social is no different." "Tell that story and be multi-dimensional so that people can relate to you and they can understand even if it all looks great on social media, you have your moments, too, and you're only human…" About Lynne: Lynne Golodner is host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also Founder and Chief Creative Officer of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities. A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain's Detroit Business as a Notable Woman in Marketing in 2018. Author of eight books, including The Flavors of Faith: Holy Breads and her forthcoming 9th book, What's Your Story: an introduction to finding meaning and living from purpose, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur focused on marketing through storytelling, relationships and higher purpose. A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan. Learn more about Lynne at www.yourppl.com and www.makemeaning.org as well as on Facebook, Instagram, and LinkedIn Connect with Lynne: Make Meaning Website Your People Website Instagram LinkedIn Facebook Links Mentioned: Loom OnlineDrea YouTube Channel This Episode Is Made Possible By: Fanbooster by Traject: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media