In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers!  

In this podcast episode, I share: 

• What challenges my business has overcome during COVID-19
• Advice and recommendations for scheduling and posting Instagram Stories  
• Where to focus marketing efforts when you have fewer resources
• What social media platform works best for service based companies 
• Suggestions for how to advertising your podcast as entertainment vs. education 
• Tips for making your social media content workflow more efficient 
• What’s up with Facebook Business Page algorithms and advice about boosting ads 
• Advice for showing up fully present and letting go of FOMO 

Memorable Quotes:

• “The work I’ve been doing for the past 6 years has been laying the foundation for this moment.”
• “Your audience will come to you and will find your posts as long as you are consistent.”  
• “Make sure your current connections are nurtured...ask a lot of questions and don’t just ask one time.” 
• “Show up with humanity instead of focusing on being perfect.” 
• “When thinking about your workflow, start with one piece at a time.” 
• “Focus on who’s in front of you and what’s in front of you.” 

Links Mentioned:

OnlineDrea YouTube

Mindfulness: The Marketing Tip Nobody Talks About

Is Video Really All That Powerful in 2020?

Planning Your Social Media Strategy

A Quick Formula for Writing a Promotional Social Media Caption

The Social Media Sales Funnel

7 Reasons Why You Should Choose LinkedIn Marketing in 2020

How to Pivot Your Social Media Messaging 

How to Organize Your Social Media Content Using AirTable

• Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media