The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. Her willingness to try something different showed her that her audience didn't necessarily want more "insider secrets" about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner. In this episode of the podcast, we talk about: What kind of copy Tarzan's audience gravitated most towards Being vulnerable and authentic in your copy How to use feedback to improve your copy (without taking trolls personally) Using Instagram to help you create email content Tarzan's best copywriting tip for writing emails that connect with your audience …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails. Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies. In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media ("What's up, overdue credit card bills and low-paying clients!"). When T-Boss isn't writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik's cube, or singing show tunes in the shower. Tarzan lives in Niagara with her partner and two kiddos. Website: https://tarzankay.com Instagram: https://www.instagram.com/tarzan_kay/ Facebook: https://www.facebook.com/tarzankayspage/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135

Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren't getting any real results. So what's the best way to use social media without being stretched too thin and still be effective? In this episode of the podcast, we talk about: How Toni went from a certified yoga instructor to a sought after social media manager Building trust with potential clients/customers on social media The power of simplifying and focusing on the basics Strategically using templates How often you should be posting on social media Finding support and guidance in mentorships …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin About the Guest Social Media Strategist, Content Creator and Project Manager helping consultants and small to medium size businesses stand out on social media to gain visibility, connect with ideal clients and drive sales. Toni has over 10 years marketing and project management experience with a focus on creating and implementing strategic initiatives. Her specialty includes identifying the areas where support can have the most impact then creating processes and systems to ensure those needs are prioritized and fulfilled. Building strong collaborative relationships with her clients is a top priority. Instagram: http://www.instagram.com/toni.jakes.tyler Facebook: http://Facebook.com/innovativevirtualsolutionsllc LinkedIn: https://www.linkedin.com/in/tonijakestyler001/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/134

While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. This week, we're sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn. Tune in to learn: Why you shouldn't focus on your job title and what to focus on instead Why leaning on your past job history isn't the best strategy How to think about making new connections A huge perk to joining the LinkedIn Challenge …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster LinkedIn Challenge It's time to transform your LinkedIn into a lead-generating tool for your business. Join the Savvy Social School community on January 25 for this 5-day challenge where you'll get: ✨ 5 Actionable Video Trainings ✨ The LinkedIn Challenge Video ✨ The LinkedIn Challenge Score Card ✨ A Live Q&A Session ... and more! PLUS there will be prizes, bonuses, and opportunities to get feedback along the way. Join here: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/133

It's the question on everyone's mind… Should I be using Instagram Reels in my business? Well, the answer isn't as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn't make much sense to get into Reels. So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important questions... In this episode of the podcast, I talk about: What the heck Instagram Reels is The differences between TikTok and Instagram Strategies vs Tactics The 3 key questions to consider before jumping into Reels for your business How Social Media Managers can apply this with clients. …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021: https://onlinedrea.com/linkedin Join us for our Instagram Reels Workshop with Libby Collett https://onlinedrea.com/reels Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/132

This month, we're talking all about LinkedIn and how we as marketers can leverage this platform in 2021. In this episode of the podcast, we talk about: How to get build your profile to attract the RIGHT people The best way to encourage engagement on LinkedIn What you should be focused on for LinkedIn Success …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin Memorable Quotes The best content is from your clients. Whatever your clients' challenges are...write about those. LinkedIn actually rewards dwell time. The longer someone is on your posts, they believe that the content is better so they will spread it further. You could have the best content, but if you're not triggering the algorithm, you're not going to get the views. About the Guest Paul Higgins is a High Performing Business Mentor, podcaster, and published author who helps 7 Figure Business Owners with Sales & Teams so they can BUILD LIVE & GIVE Website: https://paulhigginsmentoring.com 7-Figure Business Assessment: https://paulhigginsmentoring.com/assessment LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/ Twitter: https://twitter.com/PaulHiggins555 Facebook: https://www.facebook.com/Paulhigginsmentoring/ Instagram: https://www.instagram.com/paulhigginsmentoring/ Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/131

Over the past few years, I've seen my students and clients reach their goals faster and with less energy. ➡️ They're posting less and getting more results. ➡️ They're connecting with quality people (and they've left the vanity numbers behind). ➡️ They're having actual conversations with potential clients, collaborators, and partners. And this is all because of LinkedIn. In this episode of the podcast, I talk about: Some of the BIG changes LinkedIn made this year 7 reasons to consider LinkedIn Marketing in 2021 LinkedIn's stance on building community This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/130

Social media is changing rapidly and we're going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021? In this episode of the podcast, I talk about: What changes social media saw in 2020 A few predictions for what 2021 will look like How brands can stay relevant and fresh How my company is pivoting this year …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Resources Mentioned Episode 75: Social Media Marketing: 2020 Predictions & Trends - https://onlinedrea.com/075 Savvy Social School - http://savvysocialschool.com/ Thrive Mentorship Program - https://savvysocialschool.com/p/thrive Brittney Lynn - https://brittneyllynn.com/ Rachel Kay Albers - https://rkaink.com/

The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business? In today's episode, Susan Ellis-Saller shares her niche of working with spiritual businesses. We talk about: How Sue landed on her niche How she's able to support her business by using her intuitive gifts How Sue's business has grown since joining the Mentorship Program …and more! About the Guest Sue Ellis-Saller is a tarot card slinging, energy wielding, angel loving spiritual advisor and marketing agent who helps Spiritual and Sensitive Entrepreneurs learn to love social media and make a bigger impact in the world. Sue loves to learn about and teach about social media, content marketing, spirituality, energy, manifestation, and making the world a better place. When Sue isn't studying mysticism or learning about social media marketing, she's laughing with her children, stretching, exploring the world with her husband, or trying to train her pups! Website: http://sueellissaller.com Instagram: http://www.instagram.com/sueellissaller Facebook: http://Facebook.com/susanellissaller Spiritual Business Basics Facebook Group: https://www.facebook.com/groups/spiritualbusinessbasics/ Resources Mentioned Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

Social media as a career barely excited 10 years ago. It's really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new? Today on the podcast, Leanne Knight shares her journey towards building a social media career. In this episode, we talk about: How Leanne transitioned from coding to social media Her advice for new social media managers Her path towards niching down Her experience developing boundaries in the Thrive Mentorship program …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint Memorable Quotes "People need [graphics] to express themselves or to promote their business." "We just have bad taste when we start out and how you get through that is just by practicing." "With everything that I'm doing, whether it's graphics or whether it's writing captions and things like that...I just need to do it." "Just because you know how to do it, it doesn't mean you have to be doing it." About the Guest Leanne is a graphic designer and social media manager with a passion for clear, simple communication. Her specialty is creating graphics for social media, so that business owners can have a professional and cohesive appearance. It is her mission to help purpose-driven entrepreneurs share their message on social media! Website: https://authenticvisionmedia.com How to Plan Your Social Media Content Freebie: https://authenticvisionmedia.com/guide/ Instagram: http://www.instagram.com/authentic.vision.media Facebook: http://www.facebook.com/authenticvisionmedia LinkedIn: https://www.linkedin.com/in/leanne-knight Resources Mentioned Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

As a business owner, it's important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together? In today's episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients. In this episode of the podcast, we talk about: Lyndsay's quarterly approach to editorial calendar planning Which marketing metrics relate to the different pieces of the funnel Why Lyndsay joined the mentorship program and how that's changed her business growth …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint Memorable Quotes "If you're a service-based business...you need to know if you're going to grow your business to hit your goals. Because you could grow in the wrong area and not actually hit your profits." "I think it's also important just to understand the customer or the client that you're working with and how often you need to be in front of them and how much." "It's so good to just pour into your business and be smart about it too, because...at the end of the day, [decide] which one's going to give you the most return on your investment and the most value." About the Guest Lyndsay Clements is the owner of Ellen Grace Marketing and is passionate about helping business owners grow their sales through solid marketing strategies and effective execution. She believes that consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out. Whether you're a new business looking for guidance or a thriving company looking to take marketing off your plate, Lyndsay's framework helps you eliminate the overwhelm and implement a custom strategy so you can reach your goals quickly. Website: https://ellengracemarketing.com/resources/ Instagram: https://www.instagram.com/ellengracemarketing/ Resources Mentioned Afton Negrea: https://www.aftonnegrea.com/ Rachel Rodgers' We Should All Be Millionaires: The Club: https://helloseven.co/club/ business building blueprint: onlinedrea.com/blueprint Loom: https://www.loom.com/ Thrive Mentorship Program: https://savvysocialschool.com/p/thrive