The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

There's a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs? Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it's my job to explore these new platforms and today we're discussing everything about Clubhouse. In this episode of the podcast, I talk about: Exactly what Clubhouse is and the kind of content people make on it How to get the most out of using the new platform and if you should be on it Some problematic issues Clubhouse is still working on The best way I've found to use the app for my business A strategy I teach my Savvy Social School members and how you can apply it to Clubhouse content …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/142

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online. Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show up full body and mind for themselves and for their audience. In this episode of the podcast, we talk about: Stephanie's journey from seeking to look thin to breaking free from diet culture What it means to show up "full body" The difference between body positivity and body neutrality How to cultivate confidence How to unlearn the negative thoughts we have about ourselves ...and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster UnMute Yourself Challenge Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it's the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/ Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural approach, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science. Website: https://www.stephaniedodier.com/?utm_source=shownotes&utm_medium=savvysocialpodcast&utm_campaign=interview Instagram: https://www.instagram.com/stephdodier/ Facebook: https://www.facebook.com/StephanieDodiernutrition/ Roadmap to living diet-free: https://www.stephaniedodier.com/roadmap/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/141

Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we're also afraid of what those same people think. Today we're having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. There's a lot of truth bombs in this podcast that'll shake things up if you're afraid of showing up online authentically, so definitely give this podcast a listen! In this episode of the podcast, we talk about: The fear of showing up vs being misunderstood The bombshell of truth about cancel culture Why imperfection is a good thing What kind of influence do you want to have …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster UnMute Yourself Challenge Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th. Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it's the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/ Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Lana Hernandez is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. Lana has 20+ years of corporate experience in a wide range of disciplines that are leveraged to support entrepreneurs to break through their limiting beliefs and take a holistic approach to how they view and plan for success. Guiding her clients through the mindset triggers of the entrepreneurial journey, Lana helps them navigate their mindset barriers to sustain empowered growth. Instagram: http://instagram.com/visiontodecision Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/140

7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It's been quite the transformation and journey! And while it looks all glamorous from the outside you don't always see the behind the scenes ups and downs of my business which I'll be sharing with you today. From the big celebrations and how even my dog benefited from my online business, to the hard lessons learned. In this episode of the podcast, I talk about: The transformation my business has seen in the past 7 years Things I've learned both personally and professionally A big shift I had about permamaters and tracking my time The power of setting intentions and mindfulness How some of the most challenging moments helped me grow …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/139

There's been a dramatic shift in the business world over the past few years. There's no longer a strict separation between your business and what you value and believe personally. We've entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it! So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I'm excited for you to listen to this week's interview with certified coach Erica Courdae. In this episode of the podcast, we talk about: What allyship looks like The dangers of perfectionism to allyship The misconception behind your client avatar The direction content creation is heading in 2021 …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her husband and two children. Website: https://www.ericacourdae.com/?utm_source=shownotes&utm_medium=savvysocialpod&utm_campaign=interview Instagram: https://www.instagram.com/ericacourdae/ Facebook: https://www.facebook.com/ericacourdae/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/138

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she's helped her clients get the most from their virtual events and build an engaged and enthusiastic audience. In this episode of the podcast, we talk about: How the pandemic changed different industries The difference between structuring virtual and live events The unexpected benefit to hosting virtual events Preparing your virtual event for success How to use social media to build excitement about your virtual event …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Lauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself. Instagram: https://www.instagram.com/laurencaselli_/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/137

A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand. We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You'd be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are also sharing their message on social media this podcast is one to tune in to. In this episode of the podcast, I talk about: The importance of repeating your message on social media The number one challenge people face when launching on social media Different stages of the buyer's journey How much time should you give yourself to launch …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/136

Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd. Her willingness to try something different showed her that her audience didn't necessarily want more "insider secrets" about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner. In this episode of the podcast, we talk about: What kind of copy Tarzan's audience gravitated most towards Being vulnerable and authentic in your copy How to use feedback to improve your copy (without taking trolls personally) Using Instagram to help you create email content Tarzan's best copywriting tip for writing emails that connect with your audience …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails. Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies. In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media ("What's up, overdue credit card bills and low-paying clients!"). When T-Boss isn't writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik's cube, or singing show tunes in the shower. Tarzan lives in Niagara with her partner and two kiddos. Website: https://tarzankay.com Instagram: https://www.instagram.com/tarzan_kay/ Facebook: https://www.facebook.com/tarzankayspage/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135

Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren't getting any real results. So what's the best way to use social media without being stretched too thin and still be effective? In this episode of the podcast, we talk about: How Toni went from a certified yoga instructor to a sought after social media manager Building trust with potential clients/customers on social media The power of simplifying and focusing on the basics Strategically using templates How often you should be posting on social media Finding support and guidance in mentorships …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster The LinkedIn Jumpstart Challenge Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021. https://onlinedrea.com/linkedin About the Guest Social Media Strategist, Content Creator and Project Manager helping consultants and small to medium size businesses stand out on social media to gain visibility, connect with ideal clients and drive sales. Toni has over 10 years marketing and project management experience with a focus on creating and implementing strategic initiatives. Her specialty includes identifying the areas where support can have the most impact then creating processes and systems to ensure those needs are prioritized and fulfilled. Building strong collaborative relationships with her clients is a top priority. Instagram: http://www.instagram.com/toni.jakes.tyler Facebook: http://Facebook.com/innovativevirtualsolutionsllc LinkedIn: https://www.linkedin.com/in/tonijakestyler001/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/134

While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business. This week, we're sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn. Tune in to learn: Why you shouldn't focus on your job title and what to focus on instead Why leaning on your past job history isn't the best strategy How to think about making new connections A huge perk to joining the LinkedIn Challenge …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster LinkedIn Challenge It's time to transform your LinkedIn into a lead-generating tool for your business. Join the Savvy Social School community on January 25 for this 5-day challenge where you'll get: ✨ 5 Actionable Video Trainings ✨ The LinkedIn Challenge Video ✨ The LinkedIn Challenge Score Card ✨ A Live Q&A Session ... and more! PLUS there will be prizes, bonuses, and opportunities to get feedback along the way. Join here: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/133