2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you’re leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now!       

In this podcast episode, I share: 

• Why you want to start with the end in mind when building your social media strategy 
• The power of knowing your preferences and creating a balance for your social media strategy   
• 4 Stages of Social Media Success Framework:

               Stage 1 = Build 

• 3 W’s: What do you sell? Who is it for? Why does it matter?
• Focusing on the transformation you offer
• Understanding next steps, lead magnets, sales funnels, and your last step for clients
• What your digital brain entails and why it’s important for your business

               Stage 2 = Create 

• Foundational Content
• 5 Pillars of Content 
• Helpful Savvy Social Podcast episodes about posting, scheduling, captions 

                Stage 3 = Grow 

• Savvy Engagement Growth Recipe: Liking, Commenting, Follow, Direct Message
• Tips for networking and starting genuine conversations on social media 
• How to make the most of your time on social media 

                Stage 4 = Accelerate  

• Paid advertising  
• Facebook Groups and whether or not to create your own  
• Leveraging other networks to build collaborations
• Podcast Guesting opportunities       
• Outsourcing your social media

Memorable Quotes:

• “When we look at other people’s social media accounts, we see the tree and we don’t see the seed they started with.” 
• “Social media is nutrients for our business; it’s something we have to keep doing.”
• “Whether you have a product or service—whatever your offer is—focus on the transformation.” 
• “Your digital brain is where your concepts live.”
• “A good rule of thumb is if you wouldn’t say it to someone randomly in Starbucks, don’t say it on social media.” 

Links Mentioned:

Get 100 Followers in 10 Days Challenge 

My Agency Vista Profile

OnlineDrea YouTube Channel

Free Course: Social Media Success Framework

Episode 83—Writing Promotional Social Media Captions 

Episode 70—Planning Your Social Media Posts

Episode 103—Pros and Cons of Starting a Facebook Group

Trello

Asana 

• Traject Social: The world’s most complete social media management platform and my social media management tool of choice.
• Agency Vista: Your work and experience will take center stage. And we're proud of the work we do. 
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media