The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales. In this episode of the podcast, we talk about: What you should focus on if you only have a few hours a week for social media How to choose a platform to focus on for your business How much content you should be creating The difference between create content as a solopreneur vs with a team Content Ideas and what to do if you run out of ideas …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts. She is recognised alongside some of the world's social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages. She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy. Teresa hosts a popular weekly podcast called 'Marketing that Converts' and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi. Website https://teresaheathwareing.com/ Facebookhttps://www.facebook.com/TeresaHeathWareingUK/ Instagram https://www.instagram.com/teresa_heathwareing/ Twitter https://twitter.com/theathwareing LinkedIn https://www.linkedin.com/in/teresaheathwareing Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/152

It's time to talk about TikTok! It's one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook. But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business? In this episode of the podcast, I talk about: The pros and cons of TikTok as a user and content creator How being on tiktok and benefit your other social media channels Deciding if TikTok is worth your time as a marketer What great content looks like on TikTok …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/151

The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks? In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works for you. We talk about: The first thing to think about as you start to create content in batches How to plan your content based on what's topical How much time to spend on all of this Some tools to improve your success …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Kristen Westcott is a business growth and systems strategist who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn't a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters, and creatives scale without the frustration that massive growth often brings. Website www.kristenwestcottmedia.com Facebook https://www.facebook.com/kristenwestcottmedia/ Facebook Group https://www.facebook.com/groups/howtogrowyourbiz Instagram https://www.instagram.com/kristen.westcott/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/150

3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don't have to follow the trends. What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you've been too nervous to rattle the cage too much, this podcast is for you! In this episode of the podcast, we talk about: The typical bro-marketing methods that keep value-based entrepreneurs feeling trapped The surprising new stat about people's attention span A breakdown of Michelle's 3 word rebellion and social media strategy The truth about why you might feel like you're bad at marketing The first step to getting started with ethical marketing …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Website https://drmichellemazur.com/Instagram https://www.instagram.com/drmichellemazur/ Twitter https://twitter.com/drmichellemazur Facebook https://www.facebook.com/DrMichelleMazur Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/149

Grab your notebook and a pen because you're going to want to take notes for today's episode. I'm taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson. We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and true to your values. In this episode of the podcast, I talk about: What the Marketing Messaging Matrix that we teach inside the Savvy Social School is Tapping into your unique strengths for messaging Real world examples of the Marketing Messaging Matrix at work …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/148

Being intentional about social media is much more than just scheduling your Instagram posts. It's about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch. Jordan Gill has built a business around intentionality and relationship building on social media and is sharing her Instagram content marketing strategy and tips that keeps her in tune with her audience and growing her business, while still setting boundaries around social media. In this episode of the podcast, we talk about: The importance of relationships in business The repurposing strategy to stay intentional with your social media use A breakdown of her content marketing strategy for her VIP day launches What it's like batch recording 6 months worth of video content (and how) The importance of testing and being data-driven …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. She's been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles. Website: https://www.systemssavedme.com Facebook: https://www.facebook.com/systemssavedme/ Instagram: https://www.instagram.com/systemssavedme/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/147

Tara McMullin, a coach and founder of What Works, joins to discuss intentional social media content creation. She emphasizes the importance of strategy over sheer volume, sharing insights on repurposing content and utilizing tools like Notion for management. The conversation also explores the balance between creative fulfillment and smart metrics, including how to engage meaningfully with your audience while adapting to evolving platforms. Tara’s journey highlights the power of personal agency and micro habits in fostering strong, resilient businesses.

This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we're sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background. It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what's working and what's not. But once you understand your numbers, you can really start crafting a strategy to grow your business on social media! In this episode of the podcast, I talk about: The difference between metrics and reporting Metrics to keep track of and understanding them The hidden engagement metrics on social media to focus on Other conversation metrics to track besides sales …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/145

If you're limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it's going to be that much more important that you're attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level. This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well. In this episode of the podcast, we talk about: What "voice of customer" is and how to use it to connect with your audience Market research when you don't have an audience yet How buyers awareness impacts how you write copy on social media Using social media for marketing when you're trying to reduce your social media usage …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Memorable Quotes "It really drives the copy when you know exactly where you're meeting people." "Why am I here? Is it because I feel like I need to be or I should be, or am I truly using it from a place of enjoyment?" "Where do I want to be? What do I enjoy? And now how can I use this in a way that makes sense?" "That's what they're going to connect with… with the business owner who knows what they think and knows how they talk. "A big part of Voice of Customer is knowing what to take and what to leave." About the Guest Sara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again. Learn more about Sara — and how to get to copy that converts — at www.SaraFrandina.com. Website: https://sarafrandina.com Instagram: https://instagram.com/sarafrandina Twitter: https://twitter.com/heytheresar Facebook: https://www.facebook.com/SaraFrandinaCopywriting Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/144

Are you still afraid to show yourself online? It's hard to be a personal brand when you're still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see. Cara Rice knows exactly what it's like to be stuck hiding behind a "business guise" and showing up online in an authentic and often vulnerable way, and she's sharing with us how she overcame the fear of showing up online, and how you can too. In this episode of the podcast, we talk about: The role of video in social media marketing How do you overcome the fear of sharing your story and being vulnerable How your imperfection can actually help your audience What to work on instead of trying to get rid of fear Plus the most common limiting belief that Cara sees and when it most often shows up …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Cara Rice is a Business Coach, a Certified Trainer of NLP and the founder of the Mind Surgery Method™ NLP Practitioner training for coaches. She's gone from selling $47 detoxes (to anyone who would work with her!) to sustaining a fully-booked 6-figure coaching business for over 5 years now, helping early-stage coaches overcome their visibility fears and master the mindset, habits & coaching skills to create a sustainable six figure business online. Her clients are health, life, relationship and business coaches across the globe. She's also helped real estate coaches, brand strategists, photographers (and even a few stylists!) build a coaching arm to their businesses, too. From getting on video for the first time, launching their signature programs, signing their very first paying clients to creating $5K, $10K and even $35K+ months -- nothing makes her happier than to support someone to work alongside their fear and fully step into their next level of income and impact as a coach. (And transform their own life in the process.) Website: www.cararice.com Facebook group: https://www.facebook.com/groups/cararicecoaching Instagram: https://www.instagram.com/cararicecoaching/ Free 8-minute Guided Visualization: https://cararice.com/next-level-you Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/143