The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

There is so much value in outsourcing your social media, but how do you know if you're ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business? While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you're outsourcing to the right person and you're both set up for success. In this episode of the podcast, I talk about: The value of outsourcing social media 3 things you need to know before outsourcing The #1 hesitation of outsourcing and how to combat it 3 different types of people you could outsource to and the pros and cons of each Where to find social media pro's you can trust …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/162

Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn't mean Facebook ads still can't be wildly effective for your business. Yes! Even with the iOS updates! Emily Hirsh breaks down everything you need to know about Facebook ads in this interview. In this episode of the podcast, we talk about: How to know if you're ready to start investing in ads The first thing you need to have in order to be successful with ads How to measure if it's working and scale your ad spend What to do if your ads stop working How the iOS update is impacting ad strategy …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Emily Hirsh is a leading Digital Marketing Strategist, CEO & founder of Hirsh Marketing, and creator of The Hirsh Process. Hirsh Marketing works with influencers and game-changing entrepreneurs to grow their businesses and generate revenue using cutting-edge marketing strategies and killer creative. Emily has assembled a top-level team of 25+ strategists, copywriters, graphic designers, and marketers who help remove overwhelm and allow entrepreneurs to stay in their zone of power. Through The Hirsh Process, Emily and her team continue to launch million-dollar campaigns and generate hundreds of thousands in ROI for her clients, every month. They've managed over $26 million in ad spend and generated over $106 million in revenue for their clients. Website: https://www.hirshmarketing.com/ Instagram: https://www.instagram.com/emilyhirsh/ Facebook: https://www.facebook.com/hirshmarketing Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/161

Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people's stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It's a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow we can't seem to let it go. So how can we use social media in a healthy way, without burning out or growing resentful of the apps? In this episode of the podcast, I talk about: How to use social media for your business when it feels stressful A resource to help you with creating healthy boundaries with social media and how you want to use it The benefits of meditation for social media The number one tip for removing social media stress The role of compassion when using social media …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/160

The news heard 'round the social media marketing world is that Instagram is no longer "just a photo sharing app" and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they'll be forced to start using video. Before you panic, I'm sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media marketing, and how you can take advantage of these new changes instead of letting them weigh you down. In this episode of the podcast, I talk about: The new role of video on Instagram Why now is the time to build a personal brand Implementing new video strategy without overwhelming yourself Q&A session for your IG questions …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/159

Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There's a distinct difference in energy between live streaming and a typical static post that can't be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits. Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend. In this episode of the podcast, we talk about: The benefits of using live video, even for podcasters 3 amazing ways to leverage live streaming The surprising benefit that helps with market research How Restream can make live streaming easier and more impactful for your business …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Grace Duffy is the Virtual Events Manager at Restream, where she oversees their involvement in industry events - both big and small. She looks after a series of live shows hosted by a phenomenal line-up of live streaming experts on the Restream channels. Grace is also the co-host and producer of Social Media News Live, a weekly live show and podcast that keeps you up-to-date on what's happening in the world of social media. Website: https://restre.am/GoLive Social media:https://www.linkedin.com/in/gracehduffy/ https://twitter.com/GraceDuffy https://www.facebook.com/restreamio/ https://www.youtube.com/c/Restreamio/ https://www.instagram.com/restreamio/ https://twitter.com/Restreamio Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/158

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you're still using organic growth methods. Building an online community using social media is very similar to dating in some ways, especially if you're an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you're gonna have to put yourself out there and be proactive about the process. So how do you build and manage a community without spending all your time scrolling on social media or stressing about being canceled? In this episode of the podcast, I talk about: Our community first approach that builds your social media presence How to remove the "desperate" energy when engaging with others The subtle mistake business owners make when managing positive comments Protecting your mental health when you get negative comments The number one advice for managing your community with a team …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/157

People are naturally wired to connect with one another through story and today we're discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! We're uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward. In this episode of the podcast, we talk about: How storytelling differs from a content strategy The first steps to uncovering your story The unconventional question to ask that helps you find alignment The difference between posting when inspired vs posting out of obligation …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Erin is a digital Visibility & Story strategist specializing in helping entrepreneurs and small businesses find and refine their path to revenue via Story, Visibility and modern, online, sales strategies. She is an award winning journalist, blogger, consultant and strategist. She owns Erin Trafford Inc., which encompasses two digital properties: DIYPassion.com, a six-figure lifestyle blog and ErinTrafford.com, a coaching and consulting company. She has worked with dozens of brands across North America; including Giant Tiger, Home Hardware, and Staples Canada, to create and develop content and influencer marketing campaigns. She now fuels her joy and passion working with new, emerging and seasoned digital entrepreneurs to unleash their Stories and the power in their content. Erin's role is to help you uncover, tell and leverage YOUR Story. Website https://www.erintrafford.com/ Instagram https://www.instagram.com/its.erintrafford Facebook Page https://www.facebook.com/itserintrafford Facebook Group https://www.facebook.com/groups/erintraffordscontentclub LinkedIn https://www.linkedin.com/in/erintrafford/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/156

Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer's journey when creating social media content for your launch. In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer. In this episode of the podcast, I talk about: The 3 different stages of the buyer's journey What type of content resonates with the buyers in these different phases The stage of a buyer's journey you want to leverage to grow your audience organically The different stages of a launch and how they correlate with your buyers journey …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/155

Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create "content buckets" or rotate between a handful of content types. While that's a step forward, it still doesn't solve the problem of endlessly creating content that never moves the needle forward. You've just given them labels. So how do you really make sure that the social media content you create grows your audience and your business? I'm sharing a more effective way to think about content creation. In this episode of the podcast, I talk about: The 3 types of content you should be creating The difference between promotional content and conversion content Content ideas for your social media A HUGE benefit to content type #3 that you don't want to miss out on …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/154

If you're currently a freelance social media manager, you might be wondering what's the next step? How can you expand your business when you're only able to manage so many clients? An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I'm able to spend my time, and it can do the same for you too! I'm sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well. In this episode of the podcast, I talk about: Going from charging $100 a week to 4-figure packages Why I chose to shift from freelancer to agency The benefits of having an agency The false comfort of being flexible with your services Where to find support in making the change from freelancer to agency …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/153