The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

For years, I've rooted for Fanbooster (formerly Social Report) and in this episode, I'm breaking down why it's no longer the tool for me. Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community. In this episode of the podcast, I talk about: The challenges I was having with Fanbooster What I looked for in other tools A few tools I tried that didn't work for me Why I chose Sendible as the best fit social media management tool for my agency …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/165

Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it. But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions? In this episode of the podcast, we talk about: What Stoicism is and how we can apply it in business Navigating differing opinions online How to utilize emotional intelligence to communicate effectively on social media Internal strategies to train ourselves to be less reactive and more intentional Our opinions on cancel culture …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Sarah Mikutel is an American expat based in England and believes freedom is about more than getting on a plane — it's about becoming the most heroic version of yourself. As a certified clarity and performance coach, Sarah blends the ancient wisdom of the Enneagram and Stoicism with modern psychology to help clients create lives that set their soul on fire. Website: https://sarahmikutel.com/ Instagram: https://www.instagram.com/sarahmikutel Facebook: https://www.facebook.com/sarahmikutel Twitter: https://twitter.com/sarahmikutel LinkedIn: https://www.linkedin.com/in/sarahmikutel/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/164

Is being authentically you really enough to build a sustainable business online when we're surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers? During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business. In this episode of the podcast, we talk about: The importance of a clear message and brand Going beyond a list of tasks to describe what you do How much personality you should be sharing with your audience How sharing your personality impacts your sales funnel and lead generation …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Tolu Michaels is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably. She's also the author of "Show Up" - a blueprint for creating a profitable brand while doing work you love, with clients you like. Through her work with hundreds of clients, she's concluded that you can be seen, heard, and hired without losing yourself or compromising your values. In fact, the more you put "you" into your work, the more you'll get people to notice, trust you and pay what you charge. According to Tolu, the world needs what you have, but how you show up influences what they'll pay for it. Website: https://tolumichaels.com/ Instagram: https://www.instagram.com/tolumichaels/ LinkedIn: https://www.linkedin.com/in/tolumichaels/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/163

There is so much value in outsourcing your social media, but how do you know if you're ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business? While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you're outsourcing to the right person and you're both set up for success. In this episode of the podcast, I talk about: The value of outsourcing social media 3 things you need to know before outsourcing The #1 hesitation of outsourcing and how to combat it 3 different types of people you could outsource to and the pros and cons of each Where to find social media pro's you can trust …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/162

Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste? Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn't mean Facebook ads still can't be wildly effective for your business. Yes! Even with the iOS updates! Emily Hirsh breaks down everything you need to know about Facebook ads in this interview. In this episode of the podcast, we talk about: How to know if you're ready to start investing in ads The first thing you need to have in order to be successful with ads How to measure if it's working and scale your ad spend What to do if your ads stop working How the iOS update is impacting ad strategy …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest: Emily Hirsh is a leading Digital Marketing Strategist, CEO & founder of Hirsh Marketing, and creator of The Hirsh Process. Hirsh Marketing works with influencers and game-changing entrepreneurs to grow their businesses and generate revenue using cutting-edge marketing strategies and killer creative. Emily has assembled a top-level team of 25+ strategists, copywriters, graphic designers, and marketers who help remove overwhelm and allow entrepreneurs to stay in their zone of power. Through The Hirsh Process, Emily and her team continue to launch million-dollar campaigns and generate hundreds of thousands in ROI for her clients, every month. They've managed over $26 million in ad spend and generated over $106 million in revenue for their clients. Website: https://www.hirshmarketing.com/ Instagram: https://www.instagram.com/emilyhirsh/ Facebook: https://www.facebook.com/hirshmarketing Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/161

Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people's stress. But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It's a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow we can't seem to let it go. So how can we use social media in a healthy way, without burning out or growing resentful of the apps? In this episode of the podcast, I talk about: How to use social media for your business when it feels stressful A resource to help you with creating healthy boundaries with social media and how you want to use it The benefits of meditation for social media The number one tip for removing social media stress The role of compassion when using social media …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/160

The news heard 'round the social media marketing world is that Instagram is no longer "just a photo sharing app" and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they'll be forced to start using video. Before you panic, I'm sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media marketing, and how you can take advantage of these new changes instead of letting them weigh you down. In this episode of the podcast, I talk about: The new role of video on Instagram Why now is the time to build a personal brand Implementing new video strategy without overwhelming yourself Q&A session for your IG questions …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/159

Why is livestreaming so important in 2021 and should you be including it in your social media strategy? There's a distinct difference in energy between live streaming and a typical static post that can't be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits. Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend. In this episode of the podcast, we talk about: The benefits of using live video, even for podcasters 3 amazing ways to leverage live streaming The surprising benefit that helps with market research How Restream can make live streaming easier and more impactful for your business …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Grace Duffy is the Virtual Events Manager at Restream, where she oversees their involvement in industry events - both big and small. She looks after a series of live shows hosted by a phenomenal line-up of live streaming experts on the Restream channels. Grace is also the co-host and producer of Social Media News Live, a weekly live show and podcast that keeps you up-to-date on what's happening in the world of social media. Website: https://restre.am/GoLive Social media:https://www.linkedin.com/in/gracehduffy/ https://twitter.com/GraceDuffy https://www.facebook.com/restreamio/ https://www.youtube.com/c/Restreamio/ https://www.instagram.com/restreamio/ https://twitter.com/Restreamio Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/158

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you're still using organic growth methods. Building an online community using social media is very similar to dating in some ways, especially if you're an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you're gonna have to put yourself out there and be proactive about the process. So how do you build and manage a community without spending all your time scrolling on social media or stressing about being canceled? In this episode of the podcast, I talk about: Our community first approach that builds your social media presence How to remove the "desperate" energy when engaging with others The subtle mistake business owners make when managing positive comments Protecting your mental health when you get negative comments The number one advice for managing your community with a team …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/157

People are naturally wired to connect with one another through story and today we're discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well! We're uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward. In this episode of the podcast, we talk about: How storytelling differs from a content strategy The first steps to uncovering your story The unconventional question to ask that helps you find alignment The difference between posting when inspired vs posting out of obligation …and more! This Episode Was Made Possible By: Fanbooster by Traject The world's most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Erin is a digital Visibility & Story strategist specializing in helping entrepreneurs and small businesses find and refine their path to revenue via Story, Visibility and modern, online, sales strategies. She is an award winning journalist, blogger, consultant and strategist. She owns Erin Trafford Inc., which encompasses two digital properties: DIYPassion.com, a six-figure lifestyle blog and ErinTrafford.com, a coaching and consulting company. She has worked with dozens of brands across North America; including Giant Tiger, Home Hardware, and Staples Canada, to create and develop content and influencer marketing campaigns. She now fuels her joy and passion working with new, emerging and seasoned digital entrepreneurs to unleash their Stories and the power in their content. Erin's role is to help you uncover, tell and leverage YOUR Story. Website https://www.erintrafford.com/ Instagram https://www.instagram.com/its.erintrafford Facebook Page https://www.facebook.com/itserintrafford Facebook Group https://www.facebook.com/groups/erintraffordscontentclub LinkedIn https://www.linkedin.com/in/erintrafford/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/156