As a business owner, it’s important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together?     In today’s episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients.    In this episode of the podcast, we talk about:  Lyndsay’s quarterly approach to editorial calendar planning Which marketing metrics relate to the different pieces of the funnel Why Lyndsay joined the mentorship program and how that’s changed her business growth  …and more!      This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster    Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint    Memorable Quotes “If you're a service-based business...you need to know if you're going to grow your business to hit your goals. Because you could grow in the wrong area and not actually hit your profits.” “I think it's also important just to understand the customer or the client that you're working with and how often you need to be in front of them and how much.” “It's so good to just pour into your business and be smart about it too, because...at the end of the day, [decide] which one's going to give you the most return on your investment and the most value.”   About the Guest Lyndsay Clements is the owner of Ellen Grace Marketing and is passionate about helping business owners grow their sales through solid marketing strategies and effective execution.  She believes that consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out.  Whether you’re a new business looking for guidance or a thriving company looking to take marketing off your plate, Lyndsay's framework helps you eliminate the overwhelm and implement a custom strategy so you can reach your goals quickly.   Website: https://ellengracemarketing.com/resources/  Instagram: https://www.instagram.com/ellengracemarketing/   Resources Mentioned Afton Negrea: https://www.aftonnegrea.com/ Rachel Rodgers’ We Should All Be Millionaires: The Club: https://helloseven.co/club/ business building blueprint: onlinedrea.com/blueprint Loom: https://www.loom.com/ Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in turn, makes us feel less than.   So how can we use our brains for good? And how can doing the work of improving our mindset help us be better business owners, marketers, and people?    In this episode of the podcast, we talk about: The definition of mindset and why it’s important How having a good mindset can improve your business How to show up on social media without judging ourselves  Lana’s natural gift of listening and understanding mindset issues  How a 30 day live streaming challenge changed Lana’s approach to social media     This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster    Business Building Blueprint for Social Media Managers Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave. The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint    Memorable Quotes “If you don't have support and dealing with that vulnerability and all of the fear and the imposter syndrome as it comes up, then a lot of times you're blocked from moving forward and, and truly seeing the success.” “Success is something that we strive for so much in our businesses that we put so much of our worth into it.” “As you really live into your authentic self in your business and show up as your authentic self, it will seem less of a task and it will connect so much more with your audience.” “One of the biggest conquers of fear is action. And so as you do it, more, those fears start to get tapped down.” “There is no right or wrong way to do any of anything in your life. The right way is the way that's right for you.” “You're not obligated to do anything that you do not want to do.”   About the Guest Lana Hernandez, owner of Vision to Decision, is a mindset and empowerment coach who guides her clients through the mindset triggers of the entrepreneurial journey.   Using her intuitive gifts and 20+ years of corporate knowledge, Lana supports her clients as they navigate their mindset barriers so they can not only experience breakthroughs but also sustain empowered growth as they view and plan for success.   Email: lana@visiontodecision.com Instagram   Resources Mentioned Business Building Blueprint for Social Media Managers Confidence Coaching with Lana Hernandez - Savvy Social School Wayback Machine Thrive Mentorship Program

Sales funnels, marketing, and advertising are crucial to your business’s success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don’t need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want!     In this podcast episode, we share:  Why Jennifer views Facebook Ads as a tool and her approach for lead magnets  The importance of understanding what your customer needs  How Jennifer qualifies the right people and builds a deeper level of “know, like, and trust”  Jennifer’s strategy for retargeting ads    Advice for being bold in your business and leaning into your authenticity  Jennifer’s choice to build a life and business around ease and doing what feels good  How Jennifer maintains work-life balance as an agency owner     Memorable Quotes:  “At the end of the day, it’s not about Facebook Ads. Facebook Ads is the tool—it’s the means to an end.”  “You should always do what works for you, what feels good for you and what’s been tested and proven to work.” “You don’t need to have years and years of experience and tons of case studies under your belt, people are always buying you...you already have everything you need to market yourself.”      About Jennifer: Jennifer Spivak is the CEO and Founder of #TEAMSPIVAK, a high-vibe Facebook Ads squad. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and smashing the patriarchy. Jennifer has been featured in Forbes, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York. Connect with Jennifer: Website Facebook Instagram   This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

What’s the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind.     Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you’re human just like them!    In this podcast episode, we share:  How Lynne uses client stories to create amazing content  Lynne’s approach of “foundational messaging” to promote consistency and clarity  How to apply Lynne’s story-telling structure to social media  Lynne’s social media journey and the support she’s built for her brand  Recommendations for how to bring storytelling to your marketing strategy       Details about the Make Meaning Podcast   Memorable Quotes:  “Look for the meaning or purpose that drives the work you do every day, because that’s where the human part of it is.” “There has to be something in it for them...look at the mutual benefit which is in every marketing endeavor—there has to be something for me and something for you; social is no different.”  “Tell that story and be multi-dimensional so that people can relate to you and they can  understand even if it all looks great on social media, you have your moments, too, and you’re only human…”   About Lynne: Lynne Golodner is host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also Founder and Chief Creative Officer of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities.     A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain’s Detroit Business as a Notable Woman in Marketing in 2018.    Author of eight books, including The Flavors of Faith: Holy Breads and her forthcoming 9th book, What’s Your Story: an introduction to finding meaning and living from purpose, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur focused on marketing through storytelling, relationships and higher purpose.    A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan. Learn more about Lynne at www.yourppl.com and www.makemeaning.org as well as on Facebook, Instagram, and LinkedIn Connect with Lynne: Make Meaning Website  Your People Website   Instagram LinkedIn  Facebook    Links Mentioned: Loom OnlineDrea YouTube Channel   This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

It’s no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it’s not too late to take steps now to weather whatever storm the 2020 election brings!    Listen in and learn why it’s important to prepare yourself for the emotions that will follow the election, establish boundaries that will create structure for your business, and how to face any election drama that comes your way with eyes wide open and tools in place to stay intentional and ready to keep moving forward!       In this podcast episode, I share:    How business owners and content creators can handle the divisiveness of the US election  The power of being prepared to handle the emotions of others on social media   Details about different opportunities to help emotionally prepare for the election  Advice for giving yourself grace and tightening your boundaries on social media to address problems and keep growing your business     Memorable Quotes: “I love social media; I love the opportunity it provides for connecting with people who I would have never met.”  “Go into it with a full understanding of what’s going on: we can’t deny it or ignore it...we have to deal with the emotions on social media.”  “If you are going into a situation where it was emotionally draining, give yourself 10 minutes to process that instead of ignoring it.” “Be intentional about your reasons for even being on social media in the first place.”   Links Mentioned: Social Media Unwind   Meditation for Anxiety during the Election    This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you’re not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what’s not working, and so much more!    In this podcast episode, we share:  Why metrics matter in social media  3 Key areas of the customer journey: awareness, engagement, buying decisions Advice digging into the data and taking action based on what you learn Suggestions for how to test your metrics Tools to help organize your data tracking  How to know when you’re ready to build out a dashboard for your data     Memorable Quotes:  “When you know what you need to do in order to hit that launch, and have milestones that lead to that—you have so much more power, you have so much more control, and that’s when you get so much satisfaction.”  “Take very focused action and look at how the rest of the puzzle pieces react to that.”   “You get a dashboard...and instead of only looking at numbers, you look at a visual representation of your funnel and you can clearly see what parts are working...and then there is no overwhelm because you know what needs to be fixed…”   “Take a step back and see what you can subtract. It hurts a little bit to remove things that aren’t working but it’s important for the growth of the business.”    About Natasha: Natasha Vorompiova is a metrics whisperer and the founder of Systemsrock. She determines the 1% that will make a 99% difference in their business. Natasha optimizes her clients’ measurement marketing system so that they have surgical precision over their marketing and can adjust the dials to get to 7 or 8 figures with less hassle and guesswork. By partnering with her, Natasha’s clients grow their businesses in an intentional, predictable way and have certainty in what tomorrow holds.   Connect with Natasha: Website Facebook   Links Mentioned: Systems Rock Dashboard Example: Funnel Control Panel  Freebie  Special Gift: Recording of the Social Media Sales Funnel Masterclass   This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Just because your business uses social media to connect with clients, doesn’t mean it has to feel like a business only in it for the money.    Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business!   In this podcast episode, we share:  Why Maggie’s personal life philosophy mirrors her approach to business  Maggie’s reason for choosing Instagram as her go-to social media platform Common practices social media has normalized even though they’re not best practices   Suggestions for having clear, transparent, and BS-free marketing  The benefits of a no-BS business approach   Maggie’s experience with Instagram Reels and content strategy for Instagram Stories      Memorable Quotes:  “I created this brand and I know there’s room for my voice in the market.”  “A count-down timer...is not necessary when you do your marketing in a way that’s ethical, and thoughtful and builds real relationships.” “Observing what’s happening in real-time for you and your audience or a trend you’re seeing, and then pulling in past content can really save you a lot of time.” “I just want people to get paid. And do it in a way that’s ethical and we can all go to bed and sleep at night and feel good about what we’re doing in the world!”         About Maggie: Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with consultants, creatives and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com. Connect with Maggie: Website Instagram       Links Mentioned: Freebie: Doubling Your Freelance Income Maggie’s article -The Dark Side of Online Business Rachael Kay Albers (RKA)        This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesses are thriving while others are still trying to figure out this new digital market space.   Thankfully, social media can help foster the connection local businesses need to stay relevant and ready for clients in the virtual world. If you’ve been wondering how local businesses can promote offers on social media, how local businesses can stand out and add variety, what your audience members really want to see, and how to get more people to engage with your content, check out the 3 things to know when creating a social media strategy for local businesses!       In this podcast episode, I share:  3 Things to Know When Creating A Social Media Strategy for Local Businesses    Know who you are.   3 W’s: What do you sell? Who is it for? What does it matter? What’s different for you? So what? Why would people care?  Know how to connect with your current followers.  Learn to speak their language and be the expert they need   What are they looking for you to say? What do they want from you?  Create content based on what your audience tells you they want Repeat your offers, keep talking about what you’re doing locally, invite your followers to join   Know how to expand virtually to meet new people.  Leverage social media by engaging as yourself or using your business page or profile   Consider paid advertising strategies like Facebook Ads to get in front of the right people in your area      Memorable Quotes: “One thing that’s become very clear during this pandemic is that digital marketing is more powerful now than it ever was.”  “We as a people are looking to our local businesses to become leaders in the digital space.” “As a local business, now’s the time to get online.”  “Figure out your core differentiator—what makes you stand out from all of the other local businesses?”    Links Mentioned: Episode 30: 6 Ways to Simplify Your Social Media Strategy (5 Pillars of Content)  Social Media for Local Business Workshop on October 21st     This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf from Fanbooster joins me to share how Traject did just that: survived the shift from Social Report to Traject Social and now Fanbooster, how they managed to keep going after losing vital Instagram functionality, why transparency and communication with customers will always be a top priority, and how being “customer-obsessed” can help gain the trust you need from clients as you navigate social media together!     In this podcast episode, we share:  Why transparency is so important with clients and employees The power of open office hours and hosting 1:1 conversations with clients  Advice for how to become customer-obsessed and give customers what they really want  What’s next for Fanbooster and what isn’t  Suggestion for building a posting schedule and marking your posts as evergreen    Memorable Quotes:  “We really invest a lot of time into creating face to face ways that our customers feel like they have a voice.”  “I would really encourage any other social media management platform to take that time, to really understand how the customers are using it, and have those conversations with them…”  “As someone who’s an agency owner and teaches other people who are budding social-preneurs, I think that tools like these are great to have in our back pocket.”   About Anna: Anna Dievendorf is the Marketing Manager across all brands in the Traject family. She's focused on creating valuable content for her fellow marketers, and engaging with the marketers who rely on the Traject tools through social media, emails, blogs, and webinars. Connect with Anna: Traject LinkedIn     Mentioned on this Episode: Coupon code: Savvy - 50% off your first month of Fanbooster membership!   This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks down what he’s been doing on social media, what he recommends for his clients, different ways you can reuse LinkedIn and Facebook Live content to reach a larger audience, and how to market it in a way that makes implementation fast and easy for your clients!      In this podcast episode, we share:  How Joe created podcast episodes from LinkedIn groups  Joe’s process for creating and packaging valuable content ready to sell  Advice for finding the content your audience wants and growing your network     Experimentation mindset vs. Pass/Fail mindset     Joe’s approach for creating FB Live content and how to strategically repurpose content    Joe’s strategy for outsourcing his social media   The difference between responding as a brand vs. a solopreneur  The benefits of using Doodly videos Details about Joe’s Podcast Launch School     Memorable Quotes:  “...It's a difference between an information gap versus an implementation gap; to implement, it’s speed..it’s not whether or not the info’s there; it’s let’s get some speed going here and tell you what to do.” “You should never be on a social media that you hate. Start with social media you enjoy.”  “The more we can set aggressive boundaries on our schedule, the more we can get done.”  “Fall in love with the pain and the people before you pitch the product.”    About Joe: Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes, Joe is a rising star in the speaking world!   Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.   Connect with Joe: Website Instagram Facebook Twitter   Links Mentioned: Freebie: over 30 resources (including guides, e-books, checklists, etc.) to help users start, grow, and scale their private practices. Doodly   Podcast Launch School This Episode Is Made Possible By: Fanbooster by Traject: The world’s most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media