The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Creating Intentional Social Media Content for Your Business with Tara McMullin

Apr 20, 2021

Tara McMullin, a coach and founder of What Works, joins to discuss intentional social media content creation. She emphasizes the importance of strategy over sheer volume, sharing insights on repurposing content and utilizing tools like Notion for management. The conversation also explores the balance between creative fulfillment and smart metrics, including how to engage meaningfully with your audience while adapting to evolving platforms. Tara’s journey highlights the power of personal agency and micro habits in fostering strong, resilient businesses.

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INSIGHT

Epistemic Authority In Business

Epistemology shows that both the coach and owner hold valid knowledge about the business.
Tara McMullin urges facilitation so owners apply their own epistemic authority to decisions.

INSIGHT

Create Remarkable Content

Remarkable content sticks with people and invites further action or thought.
Tara McMullin recommends investing time to create fewer, higher‑quality pieces.

ADVICE

Repurpose Longform Into Visual Decks

Rethink each newsletter for a visual metaphor and translate it into a carousel or slide deck.
Tara McMullin repackages podcast and newsletter ideas into platform‑specific Instagram content.

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Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content.

To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm.

In this episode of the podcast, we talk about:

What epistemological method is and applying it to your business
An intentional repurposing strategy
How to use Notion for content management
Your role once you shift away from one on one services
Finding a balance between your creativity and the algorithm

…and more!

This Episode Was Made Possible By:

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Social Media Rockstar Framework Free Course

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Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Tara McMullin is a coach, community builder, podcaster, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners.

Tara is also an international speaker and a best-selling instructor on CreativeLive where she’s reached over 25,000 students with her online video courses on small business. Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.

Website: http://explorewhatworks.com

Instagram: http://instagram.com/tara_mcmullin

Facebook: http://facebook.com/taramcmullinco

Twitter: http://twitter.com/taragentile

Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146