The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome. Then this episode is for YOU. Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice. In this episode of the podcast, we talk about: How Eleanor overcame her imposter syndrome (& you can too!) Eleanor's brand architecture for building authority and followers via social media 3 questions she asks herself when developing marketing messages #1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology) Is more always better when you're growing a business? Hear Eleanor's contrarian take Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner? Her 90/10 goal ratio for posting content and engaging with people who comment on it Eleanor's 4 metrics that matter to prove marketing success The highest value tasks you can be doing in your business (like 10k value tasks) …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030. Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women's Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more. Websites: https://eleanorbeaton.com/, https://safi-media.com/ LinkedIn: https://www.linkedin.com/in/eleanorbeaton/ Instagram: https://www.instagram.com/eleanorbeaton Facebook: https://www.facebook.com/eleanor.beaton.10 Twitter: https://twitter.com/eleanorbeaton Instagram: https://www.instagram.com/safi.media/ Facebook: https://www.facebook.com/safimedia/ LinkedIn: https://ca.linkedin.com/company/safimedia Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP. If this is you… you need to listen to today's episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media. In this episode of the podcast, I talk about: Why you don't need new content (you need THIS instead) How to figure out the role social media plays in your business 3 boundaries you must set in order to grow your business on social media The secret to slashing your content creation time down to just 1 hour a week My proven method for building an online community in just 10 to 20 minutes a day 4 ways to connect with your community (& find new members) The metrics that REALLY matter to your business growth …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/181

Who are you? That's what clients wonder when considering your brand—ESPECIALLY if you'll be coaching them through life-changing transformations. And a lot of liking and trusting someone (be it a person or business) comes down to values. Discover how to define and speak your brand's values in this week's episode. In this episode of the podcast, I talk about: Why sharing your brand values is good for your business #1 reason business owners struggle with speaking up about their values How to be social-media-ready the minute controversial events go down The fascinating way to uncover your strengths & translate them into business values What your employees need from you as a business owner & boss (that will help you embody your brand values) The benefits of routinely feeling UNCOMFORTABLE …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/180

"How am I ever going to master every social platform? I've got a business to run!" Is this you? Take a deep breath. Because you're not alone. Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE! In this episode of the podcast, I talk about: My proven method for approaching social media WITHOUT all the decision making, overwhelm, and emotional drain. How to use social media to build partnerships that benefit your business. Your first step to clarity & calm with social media (especially if you're doing ALL of the things). How to embrace social media for your business (even if you're introverted). The surefire way to get yourself to show up on social media—CONSISTENTLY. Why comparing yourself to others on social media (or anywhere) is so, so detrimental. An important tip about building your social media "muscle," so you don't burn out & quit. …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/179

What do you think it takes to grow from freelancer to agency? 50k? Megawatt charisma? Social media subject matter expertise? None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC). In this episode of the podcast, we talk about: How Nicole started (& grew) a social media agency after being laid off because of COVID. Why the first step to becoming an agency owner starts with this shift. Freelancer vs. agency: what's the difference when it comes to performance? A peek behind the curtain of her full service agency (ALL the services she offers). The 2 types of social content that are super hot right now. How to get client buy-in for video content. Nicole's #1 tip for getting waaay more exposure (without having to pay for it). 3 social media metrics Nicole tracks for her clients to see what's working (& what's not). …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media Website: thrivecollectiveco.com Instagram: https://www.instagram.com/thrivecollectiveco/ LinkedIn: https://www.linkedin.com/in/nicolehamzeloo/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/178

There's no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society's mirror. How can you stay relevant? Use these 6 tactics to harness the shifting tides of social media in 2022. In this episode of the podcast, I talk about: 4 trends for social media marketers and business owners to watch in 2022. The simple tactic TikTokers are using to blow up right now (& you can too). Short vs. long content: what's winning in 2022? The TikTok tactic that makes selling cold audiences on your content waaay easier. Why breaking this social media marketing taboo is your ticket to TikTok success. The 2022 prediction that'll save you time on content creation. #1 shift that'll make it easier for your business to get in front of new audiences next year. …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177

Is work-life balance a myth? It depends on how you define it. And if you're like a lot of business owners, your expectations could leave you burnt out and unhappy. Serial entrepreneur Stacy Tuschl joins me on this week's episode to share her secrets to feeling balanced (even while running several multi-million dollar businesses AND even in the midst of chaotic shifts like the pandemic). Plus, how she applies her proven approach to leveraging social media for biz growth. Listen now. In this episode of the podcast, we talk about: How, at just 18 years old, Stacy turned her passion into a multi-million dollar business she still runs today. 3 questions to ask when your business needs to pivot (quickly) because of massive shifts like the pandemic. Stacy's secret to work-life balance as a mother and serial entrepreneur. Her warning about comparing your business (and life) to those of others. An inside look at the dynamic team of creators behind Stacy's powerhouse social media presence. Her practice for showing up personally across all her social content (even the pieces her team handles). Stacy's formula for measuring her return on investment in social media. The importance of diversifying your social media strategy: paid AND organic; varying paid platforms; strategic partnerships; and more. …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today. Stacy is a bestselling author, and founder of the Foot Traffic Formula - helping small businesses around the world get more customers in the door. The Foot Traffic Podcast now has over 1 million downloads and is frequently on the top 30 of all marketing on iTunes where she's interviewed guests like Suze Orman. Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration. Website: https://stacytuschl.com/ Facebook: https://www.facebook.com/stacytuschl Instagram: http://www.instagram.com/stacytuschl LinkedIn: http://www.linkedin.com/stacytuschl Pinterest: http://www.pinterest.com/stacytuschl Podcast: https://stacytuschl.com/podcast/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/176

Platforms change, but the key to selling (without being salesy) stays the same… At least if you ask Antonio Thornton. He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He's helped more than 250,000 business owners boost their profits. Faster. And his "Offer Trifecta" marketing strategy can bring in 25X ROI—on ANY platform. How does Antonio do it? Listen to today's episode to find out (& get his bonus offer to 3X your income in the next 3 months working ⅓ the time). In this episode of the podcast, we talk about: How he turned his greatest obstacle (getting clients) into his competitive advantage—to the tune of $15k in monthly revenue for his clients. How Antonio gets the "Yes" from big companies like Bob Proctor and Facebook (& you can too!). Why you're always marketing to people. Not companies. Even in B2B. Antonio's warning to business owners who want to do it all on their own. What to do when you can't afford to hire employees but need help. Antonio's "Offer Trifecta" marketing strategy that can bring in 25X ROI. His simple advice to start measuring your results (that you can use to get started today). …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the "Profit Engineer", Antonio is sought after for his mastery of direct response marketing and business growth strategy. Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life. Website: https://fearlessimpact.com/ Instagram: @fearlessimpact Twitter: @fearlessimpact Facebook: Fearless Impact YouTube: Fearless Impact LinkedIn: https://www.linkedin.com/in/antoniothornton/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/175

A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger. But the competition is STEEP. How can you set yourself apart? Listen to today's episode of the podcast for the 5 keys to your business growth in 2022 (whether that's getting more clients or up-shifting into a fully staffed agency). In this episode of the podcast, I talk about: The #1 skill you need to master heading into 2022 to own the latest platforms like TikTok. Questions to ask yourself to get more wins for your clients & stay competitive. Is it really a good idea to double your rates? 3 factors to consider when calculating your new rate. Why your business will never grow if you don't do this… Who to hire based on your revenue: $100k, $250k, or $500k. 5 ways to WOW your clients, so they stick with you (& send referrals). …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/174

Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you. What is TikTok? And why is it so great for passion-led business owners? Listen to this week's episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video. In this episode of the podcast, I talk about: Why TikTok is shifting the way we approach social media marketing (& how you can leverage the change for your business). 3 features that set TikTok apart from other social media platforms. TikTok vs.YouTube: which platform offers better video editing tools? TikTok algorithm whispering: 6 ways to get your videos in front of the right people. The seemingly taboo tactic for embedding yourself into the culture of the app. How long should your TikTok video be: 3 minutes, 1 minute, or 10 seconds? …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/173