Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don’t want to be creating content just to create content.    To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we’re joined by Tara McMullin who’s sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm.   In this episode of the podcast, we talk about:  What epistemological method is and applying it to your business An intentional repurposing strategy  How to use Notion for content management  Your role once you shift away from one on one services  Finding a balance between your creativity and the algorithm  …and more!   This Episode Was Made Possible By:   Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster    Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   About the Guest Tara McMullin is a coach, community builder, podcaster, and writer. She’s the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She’s also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara’s podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners.   Tara is also an international speaker and a best-selling instructor on CreativeLive where she’s reached over 25,000 students with her online video courses on small business. Tara’s work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.   Website: http://explorewhatworks.com Instagram: http://instagram.com/tara_mcmullin Facebook: http://facebook.com/taramcmullinco Twitter: http://twitter.com/taragentile Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146

This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we’re sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background.  It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what’s working and what’s not. But once you understand your numbers, you can really start crafting a strategy to grow your business on social media! In this episode of the podcast, I talk about:  The difference between metrics and reporting Metrics to keep track of and understanding them  The hidden engagement metrics on social media to focus on Other conversation metrics to track besides sales …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free here: https://onlinedrea.com/fanbooster  Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/145

If you’re limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it’s going to be that much more important that you’re attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level. This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well.  In this episode of the podcast, we talk about:  What “voice of customer” is and how to use it to connect with your audience Market research when you don’t have an audience yet How buyers awareness impacts how you write copy on social media Using social media for marketing when you’re trying to reduce your social media usage …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster  Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Memorable Quotes “It really drives the copy when you know exactly where you’re meeting people.” “Why am I here? Is it because I feel like I need to be or I should be, or am I truly using it from a place of enjoyment?” “Where do I want to be? What do I enjoy? And now how can I use this in a way that makes sense?” “That’s what they’re going to connect with… with the business owner who knows what they think and knows how they talk. “A big part of Voice of Customer is knowing what to take and what to leave.” About the Guest Sara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again. Learn more about Sara — and how to get to copy that converts — at www.SaraFrandina.com. Website: https://sarafrandina.com Instagram: https://instagram.com/sarafrandina Twitter: https://twitter.com/heytheresar Facebook: https://www.facebook.com/SaraFrandinaCopywriting Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/144

Are you still afraid to show yourself online? It’s hard to be a personal brand when you’re still struggling with showing the personal part, so what can you do about it? With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see. Cara Rice knows exactly what it’s like to be stuck hiding behind a “business guise” and showing up online in an authentic and often vulnerable way, and she’s sharing with us how she overcame the fear of showing up online, and how you can too.  In this episode of the podcast, we talk about:  The role of video in social media marketing How do you overcome the fear of sharing your story and being vulnerable How your imperfection can actually help your audience What to work on instead of trying to get rid of fear Plus the most common limiting belief that Cara sees and when it most often shows up …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster  Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Cara Rice is a Business Coach, a Certified Trainer of NLP and the founder of the Mind Surgery Method™ NLP Practitioner training for coaches. She's gone from selling $47 detoxes (to anyone who would work with her!) to sustaining a fully-booked 6-figure coaching business for over 5 years now, helping early-stage coaches overcome their visibility fears and master the mindset, habits & coaching skills to create a sustainable six figure business online. Her clients are health, life, relationship and business coaches across the globe. She's also helped real estate coaches, brand strategists, photographers (and even a few stylists!) build a coaching arm to their businesses, too. From getting on video for the first time, launching their signature programs, signing their very first paying clients to creating $5K, $10K and even $35K+ months -- nothing makes her happier than to support someone to work alongside their fear and fully step into their next level of income and impact as a coach. (And transform their own life in the process.) Website: www.cararice.com Facebook group: https://www.facebook.com/groups/cararicecoaching Instagram: https://www.instagram.com/cararicecoaching/ Free 8-minute Guided Visualization: https://cararice.com/next-level-you Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/143

There’s a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs?  Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it’s my job to explore these new platforms and today we’re discussing everything about Clubhouse.  In this episode of the podcast, I talk about:  Exactly what Clubhouse is and the kind of content people make on it How to get the most out of using the new platform and if you should be on it Some problematic issues Clubhouse is still working on The best way I’ve found to use the app for my business A strategy I teach my Savvy Social School members and how you can apply it to Clubhouse content …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster  Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/142

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online.  Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture and start to show up full body and mind for themselves and for their audience.  In this episode of the podcast, we talk about:  Stephanie’s journey from seeking to look thin to breaking free from diet culture What it means to show up “full body” The difference between body positivity and body neutrality How to cultivate confidence How to unlearn the negative thoughts we have about ourselves ...and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster  UnMute Yourself Challenge Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th.  Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it’s the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/ Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural approach, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science. Website: https://www.stephaniedodier.com/?utm_source=shownotes&utm_medium=savvysocialpodcast&utm_campaign=interview Instagram: https://www.instagram.com/stephdodier/ Facebook: https://www.facebook.com/StephanieDodiernutrition/ Roadmap to living diet-free: https://www.stephaniedodier.com/roadmap/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/141

Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we’re also afraid of what those same people think.  Today we’re having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business.  There’s a lot of truth bombs in this podcast that’ll shake things up if you’re afraid of showing up online authentically, so definitely give this podcast a listen! In this episode of the podcast, we talk about:  The fear of showing up vs being misunderstood The bombshell of truth about cancel culture  Why imperfection is a good thing What kind of influence do you want to have …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster  UnMute Yourself Challenge Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th.  Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it’s the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/ Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Lana Hernandez is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. Lana has 20+ years of corporate experience in a wide range of disciplines that are leveraged to support entrepreneurs to break through their limiting beliefs and take a holistic approach to how they view and plan for success. Guiding her clients through the mindset triggers of the entrepreneurial journey, Lana helps them navigate their mindset barriers to sustain empowered growth. Instagram: http://instagram.com/visiontodecision   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/140

7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business. I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It’s been quite the transformation and journey!  And while it looks all glamorous from the outside you don’t always see the behind the scenes ups and downs of my business which I’ll be sharing with you today. From the big celebrations and how even my dog benefited from my online business, to the hard lessons learned. In this episode of the podcast, I talk about:  The transformation my business has seen in the past 7 years Things I’ve learned both personally and professionally A big shift I had about permamaters and tracking my time The power of setting intentions and mindfulness How some of the most challenging moments helped me grow …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster  Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/139

There’s been a dramatic shift in the business world over the past few years. There’s no longer a strict separation between your business and what you value and believe personally. We’ve entered a new and exciting age of marketing where people not only want to know more about your core values, but they even expect to see it! So how can we integrate our values into our marketing content? What does being an ally and an entrepreneur mean? I’m excited for you to listen to this week’s interview with certified coach Erica Courdae. In this episode of the podcast, we talk about:   What allyship looks like The dangers of perfectionism to allyship The misconception behind your client avatar The direction content creation is heading in 2021 …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster  Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, and mindset. She lives in Maryland with her husband and two children. Website: https://www.ericacourdae.com/?utm_source=shownotes&utm_medium=savvysocialpod&utm_campaign=interview Instagram: https://www.instagram.com/ericacourdae/ Facebook: https://www.facebook.com/ericacourdae/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/138

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change. Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she’s helped her clients get the most from their virtual events and build an engaged and enthusiastic audience. In this episode of the podcast, we talk about:  How the pandemic changed different industries  The difference between structuring virtual and live events The unexpected benefit to hosting virtual events Preparing your virtual event for success How to use social media to build excitement about your virtual event …and more! This Episode Was Made Possible By: Fanbooster by Traject The world’s most complete social media management tool and my tool of choice when it comes to scheduling, managing, and especially reporting on social media. Try them out for yourself for free by clicking the link in the show notes: https://onlinedrea.com/fanbooster  Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Lauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself. Instagram: https://www.instagram.com/laurencaselli_/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/137