The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Option 1: Spending hours on a blog that sends prospects to your website for years. Option 2: Burning hours on a Reel that disappears in 24 hours. Which would you choose? The latter, right? That's why it's so, so important to understand the different roles search and social media play in your sales funnel. Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week's show. In this episode of the podcast, we talk about: What exactly SEO is and why you need it SEO for local businesses vs online businesses: what's the difference? Your content strategy for attracting clients who don't know they need your service yet Why "SEO is like a first date" with your prospect Understanding the sales funnel and where SEO and social media fit into it #1 way to get found online in today's ultra competitive search results 3 tips for standing out in YouTube, Google & Stitcher search Upping search exposure for your podcast (hint: follow my lead!) Meg's "power platform" for social media The type of content that earned her a 300% increase in subscribers on YouTube in just 1 month What to do if you're outsourcing your social media and want to make sure they GET IT RIGHT …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers. SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish. Website: https://loveatfirstsearch.com/ Instagram: http://instagram.com/loveatfirstsearch YouTube: https://www.youtube.com/c/loveatfirstsearch Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/193

Are you a free spirit? Me too! Except with social media marketing because I wouldn't own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if… …I'd kept posting whenever "I felt like it." That willy-nilly approach got me nowhere. And I see it stunt online business owners' growth on social media. ALL. The. Time. That's why I'm here today to teach you how to kick it to the curb. In this episode of the podcast, I talk about: How busy online business owners can create better social media habits #1 shift to take social media from painful chore to satisfying practice Finding your sweet spot for how long to spend creating content each week Getting out of the "I-wanna-post-five-times-a-week" trap 3 tools to help you build good social media habits Business owners' toughest habit to keep How NOT to scroll social media all day because you didn't do THIS The least glamorous habit with the greatest impact on your business growth What all the looky-loos really mean for your social media metrics Why you're MISSING results if you're only looking at one metric This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/192

Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It's exhausting, right? Even worse? You lose yourself along the way — and the plot. Travis Brown knows ALL about it. Because he was in the same spot before he made THIS shift & exploded on Instagram. Listen to this week's episode for all the deets. We talk about: Why I've been stalking his social media strategy for years The #1 SHIFT behind Travis' explosive growth on Instagram How Carousel posts unlocked a new way to communicate online for Travis His trick for making your online personal branding so, so simple Travis' 45-minute creative process for Carousels His secret for telling a great story & getting people involved on Instagram The lowdown on engagement: just how important is it to your social media strategy? Your new secret weapon for building your community on social media …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Travis Brown is your podcast Good Samaritan. His mission is to help creators grow top ranked shows, collect raving fans, and monetize themselves to become full time creators through his punk rock ethos and do it yourself attitude. He's launched hundreds of podcasts and edited thousands at Podcast Buddy. He created a tool called Pod Decks for creators to always spark a great conversation.He runs a mastermind group for podcasters at Podcast Builder Club. Being a full time creator isn't as complicated as you may think. Travis wants to help you grow your podcast and live the life of your dreams. Websites: https://www.socialboom.me/, https://poddecks.com/, https://www.podcastbuddy.co/ Instagram: https://www.instagram.com/travisbrown/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/191

YouTube is 🔥 y'all! How do I know? ✔ It's been instrumental in building my reputation as a social media expert. ✔ It's helped me attract loyal fans & NEW clients. ✔ It's even where I met my husband! How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week's episode. So listen up! In this episode of the podcast, we talk about: Trena's sage advice for getting started with YouTube How Trena first discovered the "most powerful marketing" she'd ever seen on YouTube Why you shouldn't feel bad if you're not a natural vlogger Should you have separate channels for talking about your personal life & biz? Where to send viewers: your website or your other videos? The #1 thing you need to perfect in order for your video to be successful The factor that determines how long your video should be Where the "golden number rule" of 10 minutes came from What Trena's "Firework Approach" is & how can you use it to make YouTube (& your biz) happy Trena's trick for juggling raising two small kids, running two businesses, and crushing it on YouTube Unpacking "watch through" & how to measure your audience retention Trena's exact-numbers formula for getting your video to GO VIRAL Her surprising tip for repurposing your YouTube videos into Reels Where to promote first: Instagram Video or YouTube …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest As a YouTube strategist, Trena, who has a Master's Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn't have to! Website: https://www.trenalittle.com/ YouTube: trenalittle.com/youtube Instagram: https://www.instagram.com/trena_little/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/190

You don't have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you're burned out after spending 6+ hours on just one post. Is social media the problem? Or are you making one of the top five mistakes that stall business growth on social platforms? In this episode of the podcast, I talk about: 5 lessons you need to know as you're growing your biz on social media, so you can set yourself up for success Why likes and comments aren't the right metrics for some industries The REAL reason I narrowed my focus to coaches, thought leaders, and online educators The one shift I made to increase the success of my social media marketing The hard truth behind your sluggish growth on social media How being an overachiever is great for running a business but can hold you back from success on social media The HUGE difference on your results between 0% and 1% effort Top 2 reasons business owners are inconsistent with social media Want to confuse your audience? Do this… How my agency hit over $800,000 in revenue with just 7,000 Instagram followers last year …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/189

Big brands are quitting social media. Should you? Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social. He admits social media has a problem & shares what you should do INSTEAD of going dark. In this episode of the podcast, we talk about: The REAL problem with social media right now Why posting consistently is only a small part of building your brand with social media The reason his agency cringes when clients ask for more likes, comments, and shares One metric (out of the hundreds) with which Rik gauges his clients' online success His thoughts on Lush calling social media quits (hint: bad move!) What Burger King can teach you about competitive plays on social media How Gen Z is shaping trends on social media (including my eyeglasses!) Ask your audience THIS question if you want to create a more positive online community What Duolingo's getting right with its social media strategy The truth about the algorithms giving social media a bad rap …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Rik Courtney is the founder of Be More Social, an award-winning social media marketing and communications agency. An entrepreneur by trade, knowing everything there is to know about marketing and building a business online. Today, he has successfully set up franchises across the country as he aims to help the 1% of the 5.9 million businesses in the UK. In a couple of years, he seeks to take Be More Social globally. In addition to this, Rik is the CEO of Be More Group, which covers industries from health and fitness, weight loss, business growth and creativity - a true reflection of Rik himself. The Be More Group offers a diverse array of accountability solutions born from the many years of experience Rik has had in business. Website: https://rikcourtney.com/ LinkedIn: https://www.linkedin.com/in/rikcourtney/ Facebook: https://www.facebook.com/rikcourtney75 Instagram: https://www.instagram.com/rikcourtney_/ Twitter: https://twitter.com/rik_courtney YouTube: https://www.youtube.com/channel/UCXgdMZu1thcn4ZfGjcX7kgw Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/188

Ever laughed so hard you cried? You'll probably never forget the joke or movie or commercial that was so funny, right? Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week's episode to hear her hilarious strategy for attracting new clients on social media. In this episode of the podcast, we talk about: Why Allie believes traditional marketing is dead The origin story behind the name of her humor-driven agency, "Obedient" Your first step toward building a memorable brand (without traditional marketing) Her agency's methodical, systemized approach to making brands funny What her "Can They Brand That?" social media strategy is & why it's so effective at attracting clients Fans vs. clients: how do you know which you're attracting on social media? The flashing red sign that it's time to pivot your social media strategy Ice cream, body care, golf apparel, and even funeral services—Obedient's strategy for making ANY brand funny "The most delightful" (and hilarious) onboarding experience you'll ever hear about …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn't a matter of taste, it's a matter of survival. With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it. Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives). They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they'll make an exception. In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts. To conclude this li'l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww. Website: https://www.obedientagency.com/ Instagram: https://instagram.com/obedientagency Twitter: https://twitter.com/obedientagency Facebook: https://www.facebook.com/obedientagency Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187

Spending hours creating fresh content for social media? Stop. Because that's not how to grow your audience anymore. Discover how to get better results with less content using the "Digital Brain" social media strategy in this week's episode. In this episode of the podcast, I talk about: The algorithmic shift that's making social media easier for business owners in 2022 How long your Facebook lives should be to attract views and engagement (hint: not what you'd think!) The surprising (& shocking) 7-hour Instagram Live that went viral Why you don't need as much content to please the algorithms and people on social media this year What sets TikTok apart from the rest of the social platforms (including YouTube) The algorithmic shift that's making social media easier for business owners in 2022 The "Digital Brain" social media strategy: what is it? And how can you leverage it to STOP creating new content? …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/186

Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine? DITCH 'EM! If anyone can show you how — it's Abbey Ashley. She pivoted from a full-time corporate career into a booked-out virtual assistant in just 4 months (while on maternity leave!). She shares how you can too in this week's episode. In this episode of the podcast, we talk about: What a virtual assistant (VA) is & what they do How Abbey pivoted from the corporate world to booked-out VA in just months (while on maternity leave!) Why you shouldn't be afraid of experimenting (& failing) on your journey to building your online business The key differences between marketing a digital, service-based business vs. a course on social media Your first step to creating a successful online course How she grows her email list by 100 people a day The hidden benefit of letting go of the reins to your team Her simple rule for choosing a social media channel to start & grow your virtual assistant business …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Raise Your Rates Free Audio Series You don't have to figure everything out on your own. Get the support & guidance you need to raise your rates with confidence so you can attract clients who LOVE what you do & appreciate your work. And finally have enough time to focus on what's really important: growing your business (sustainably) and LIVING your life for You. Sign up to access the free 3-part audio series: https://onlinedrea.com/training About the Guest Abbey Ashley is the CEO of The Virtual Savvy, where she teaches aspiring virtual assistants how to launch and grow their own at-home business. She was able to leave her full-time, corporate job in just four short months after starting her own virtual business (while on maternity leave!). Abbey leads a community of over 65,000 virtual assistants via her email newsletter and Facebook community. She has also appeared in many online publications and podcasts including NBC News, Smart Passive Income, The Side Hustle Nation podcast, and more. She lives in Springfield, Missouri with her husband and two young children. Download Abbey's FREE Virtual Assistant Checklist & Starter Kit at thevirtualsavvy.com/checklist Website: www.thevirtualsavvy.comFacebook: https://www.facebook.com/TheVirtualSavvy Instagram: https://www.instagram.com/thevirtualsavvy YouTube: https://www.youtube.com/c/AbbeyAshley Pinterest: https://www.pinterest.com/thevirtualsavvy/ LinkedIn: https://www.linkedin.com/in/thevirtualsavvy/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/185

The one thing LinkedIn has that no other platform does? Your list of qualified leads. All you have to do? Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show. In this episode of the podcast, we talk about: The BIGGEST problem with cold selling LinkedIn solves. #1 advantage LinkedIn has over ALL other social platforms. Brynne's strategy for guarding your network from spammers. What is an "Ideal Client Profile" and why you need one to sell on LinkedIn. Her 7-step workflow for warming leads before connecting on the platform. "Socially surround"—the lead warming tactic you NEED in 2022. Why name dropping is your best friend as a business owner on LinkedIn. 5 elements content must include to create lead and conversation opportunities. Your solution to content creation overwhelm (& still getting "INTENSE ENGAGEMENT" on your posts). How this coach warms leads with engagement alone. The KPI that matters when social selling on LinkedIn. …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free About the Guest Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling. Website: https://socialsaleslink.com LinkedIn: http://Linkedin.com/in/BrynneTillman Making Sales Social Podcast: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606 Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/184